Rebirth of the Wild Age

With the advent of summer, it is the peak season for computer sales.

This year there is another brand spoiler, that is "Dawning", which will be changed to "Zhongke Suguang" in a few years.

Both "Dawn" and "Lenovo" come from the Institute of Computing Technology, Chinese Academy of Sciences, and belong to the same mother. But the father of "Dawn" is even better, and there are two fathers, namely the Ministry of Science and Technology and the Ministry of Information Industry.

The previous Sugon computer was mainly in the field of scientific research. The "Dawn 4000a", which was successfully developed in 2004, was also ranked among the top ten supercomputers in the world. Sugon began to go on the road of industrialization in 1996, but its flagship product is a supercomputer. In the past few years, it has actually started to sell microcomputers, and its main focus is on the education industry!

Many colleges and universities this year have purchased Sugon computers, and Shenzhou and Lenovo can only stare beside them. Who makes their two fathers too awesome.

In the field of government procurement, neither Lenovo nor China is the number one computer seller.

It's the wave!

Like Suguang, Inspur is a typical idler. This state-owned enterprise is mainly engaged in servers. It is estimated that they are jealous of the size of the personal computer market. In recent years, they have also come to get a share of the pie. They killed Lenovo and seized the top spot in government procurement.

Lenovo is having a hard time this year.

Sugon crazily encroached on the education industry market, Inspur directly swallowed the government procurement market, and the civilian market was stabbed by brands such as Dell, HP, and Shenzhou. The most embarrassing thing is that because of the acquisition of IBM's PC business, Lenovo's funds are almost emptied, and it has to use money to subsidize overseas markets every year.

What should I do if I have no money?

Engage in real estate!

In fact, Lenovo has already set foot in the real estate industry as early as ten years ago, and established a joint venture "Zhongke Lenovo Real Estate Development Company" with Zhongke and Sunco.

The most popular real estate developer in the past two years is Sun Hongbing, a former employee of Lenovo and the boss of Sunco.

This person joined Lenovo back then, and due to his outstanding performance, he was promoted to the head of the corporate department within a year. Immediately, with a group of young people, 13 branches were established in one go, and Lenovo's turnover skyrocketed within two months. He was a young man who showed his sharpness, and even said that "the interests of the enterprise department are above all else". Immediately, Sun Hongbing was transferred from the enterprise department by Mr. Liu, and finally transferred to prison altogether, charged with embezzlement of public funds.

After being released from prison, Sun Hongbing and Mr. Liu laughed away their grievances, borrowed 500,000 yuan from Mr. Liu to set up a real estate company, and brought their old owner Lenovo to engage in real estate together.

Sun Hongbing's Sunco Company is also known as "Real Estate Dell". He successfully transplanted his old business (selling computers) to the real estate field, setting off a "Sunco model" in China.

Do you still need a relationship to get the land?

No need, just throw money at it.

Shunco does not need to obtain the approval of the headquarters for the price of land auctions across the country, and the regional bosses can decide by themselves. Anyway, no matter how much it costs, just photograph the land. To use Sun Hongbing's words to describe: "When buying land, if the price is low, you will make money, if the price is high, you will not lose."

An ordinary piece of land is often sold at sky-high prices by Sunco. Then, with the land mortgage loan, they frantically spent money on the real estate market, and the pre-sale of the house returned the funds, which were used to continue to buy land and continue to mortgage loans. Moreover, Sunco also often play tricks. For example, for a certain piece of land, Sunco bid a sky-high price of 900 million yuan. After the auction, it said that it had no money, so it was only willing to give 200 to 300 million yuan first, and the rest would be paid in installments.

To put it bluntly, empty-handed white wolf.

In Jinmen area alone, Sunco owed 4 billion to the bank in 2004. The banks were frightened and did not dare to pursue debts too aggressively, because once Sunco's capital chain collapsed, it meant that a large amount of loans could not be recovered.

Three years ago, Sunco's annual sales were only 1.4 billion, while Vanke's annual sales were 4.4 billion. Sun Hongbing directly challenged Wang Shitou in public at the real estate industry conference, claiming that Sunco would be number one in the country, and it would take a year to surpass all the companies present, including Vanke!

Even after several years in prison, Sun Hongbing still showed his sharpness.

Wang Shitou replied calmly: "You can't surpass Vanke so quickly, shouldn't you pay attention to risk control?"

Not only did Sun Hongbing fail to control the risk, but he intensified his efforts. The subsequent operation was jaw-dropping, spending more than 10 billion yuan to acquire land across the country within a year. During the annual meeting at the headquarters, he shouted to thousands of employees: "Wang...Shi...tou, you idiot!" Thousands of employees cheered and applauded.

Last year, the central government introduced policies to stabilize housing prices.

This year, Sunco's capital chain completely collapsed.

Why spend a lot of pen and ink describing Sunco? Because Lenovo has set up three real estate companies, two of which are joint ventures with Sunco. Last year, seeing that Sunco's business was about to collapse, Mr. Liu stepped forward to completely separate from Sunco. But many years later, Sun Hongbing's Sunac Group acquired Lenovo's Rongke Zhidi, and finally became a family.

In 1993, Mr. Liu threatened to go to the United States to engage in real estate. In 2001, Lenovo successfully turned its own technology park into a commercial real estate project. In 2003, Lenovo officially entered into residential real estate, and quickly deployed across the country.

Now Lenovo’s real estate business is booming. In another time and space, by 2013, the profits from real estate projects accounted for 32% of Lenovo’s total profits.

Song Weiyang said that Lenovo is a computer assembly company, but he was wrong, they are clearly a real estate company!

By the way, this year Shenzhou Computer has also sprung up suddenly, and with its super high cost performance as its selling point, it has opened its own "big ship era".

Shen Fuxing was very annoyed by this, and always felt that the Lao Shizi Shenzhou computer was taking the popularity of his own Shenzhou computer.

China Computer: "I'm still taking advantage of the popularity of the Shenzhou spacecraft, and the space agency didn't say anything."

This year, pc competition has entered the era of meager profits, and China, Lenovo, Dell and HP have been ridiculed as the "four kings in the pc field".

HP adjusted its channel strategy, divided the country into eight major regions, and shifted to a regional agency system as a whole, and its sales began to grow by leaps and bounds.

Based on user scale and purchasing mode, Lenovo divides them into relational customers and transactional customers, adopts direct sales and channel sales models respectively, and firmly holds market share.

Dell moved the direct sales model from the United States, which was seriously unacceptable. Coupled with the poor after-sales service, this year was finally a mess. Various negative news were exposed, and the sales did not rise but fell.

After several years of hard work, Shenzhou's brand stores and after-sales network have finally become more and more perfect. And through the way of absorbing franchise stores, it has been rolled out in fourth- and fifth-tier cities across the country, and unexpected results have been achieved.

A small northern city.

Zhang Hong, who had just received his university admission letter, went out with his parents to purchase "equipment". Because his parents once promised that as long as he was admitted to a key university, they would buy him a computer and a mobile phone.

After hailing a taxi, my father said directly, "Go to Gome."

"What are you going to Gome for?" Zhang Hong asked.

"Buy computers and mobile phones. Gome Mall sells everything, and you can buy mobile phones and computers together." Father laughed.

"It doesn't need to be so troublesome," Zhang Hong said to the driver, "Master, go to the Shenzhou specialty store."

My father asked in surprise, "Don't buy Lenovo?"

Zhang Hong said with a smile: "Shenzhou is awesome, much better than Lenovo. I asked the master at the 'Computer Bar', and they said that foreign brands choose HP, and domestic brands choose China. Lenovo and Dell should not be bought. Lenovo is expensive. Low quality, Dell's after-sales garbage. If you want to talk about cost performance, then assemble and assemble the machine yourself."

Tieba is a good thing, so that computer noobs who don't know anything can ask the masters for advice on the Internet. Moreover, the Post Bars these days are really hidden dragons and crouching tigers, not at all inferior to the later "985 per capita".

The family came to the Shenzhou specialty store, and found that the place was packed, and there were balloons at the door to hold a promotional banner. The promotional slogan was: Shenzhou three-piece suit, helping the university dream, promotion big bargain, instant discount of 800 yuan!

The speaker at the door played in a loop: "Attention all the students, there is a great deal during the summer vacation. As long as you buy a three-piece set of computer, mobile phone, and mp4 from China, you can get a discount of up to 800 yuan..."

Not only the specialty store is doing publicity, but also hired people to distribute leaflets in the city center. Even as early as filling out the volunteers, I went to the school to distribute leaflets, targeting these students who had just graduated from high school.

My father wandered around the various counters of the specialty store and found that there were so many products from China: desktop computers, notebook computers, mobile phones, mp3, mp4, USB flash drives, mobile disks, telephone watches, point readers, electronic dictionaries, palmtop computers... and so on. Several repeaters, since the production of such products has been discontinued, are now placed on the counter at super low prices.

My father was surprised: "I thought China only sells mobile phones and computers, but it also sells other things."

Zhang Hong said with a smile: "That's why I said that China is very powerful. If there is a problem, there is a national warranty. I have a classmate's China computer. It broke within a month after buying it. When I sent it for repair, they said it was a defective product. The odds of one-in-one are about the same as winning the lottery. The maintenance center directly replaced the machine with a new one, and also sent a USB flash drive as compensation for the transportation expenses for the repair."

"This matter is well done, it seems that Shenzhou is really good." Father praised.

At this time, a 16-year-old girl stood in front of the mobile phone counter and acted like a baby: "Dad, this is the one they want to buy. Jay Chou advertised it, and many students in the class bought it."

China just launched a new mobile phone, the main function of mp3, that is, the legendary music phone. The spokesperson of this new phone is Jay Chou, and the effect is much better than Song Weiyang's own endorsement, attracting a large number of boys and girls to buy.

The little girl acted coquettishly for a while, and finally succeeded in getting her father to pay for a mobile phone. After a while of flickering by the sales staff, I even bought an mp4 and a computer, because the three-piece set has a discount of several hundred yuan, and a 2G USB flash drive is also given as a small gift.

Zhang Hong originally only planned to buy a mobile phone and a computer, but he bought an mp4 out of nowhere. Carefully calculating the total price of the three-piece set, it only reached the standard of 600 yuan discount, but after bargaining with my father, the bonus USB flash drive changed from 2G to 4G.

Poor USB flash drive, once the product with the highest profit margin in China, has now been reduced to a small gift.

In the summer of this year, due to the fact that Shenzhou's exclusive stores are all over the country, due to the big news in Shenzhou some time ago, and the promotion of three-piece suits, the sales of various factors have skyrocketed.

By the way, the Shenzhou specialty store has now been renamed the Shenzhou flagship store.

The industry was shocked!

Lenovo soon followed suit and started a flagship store model, but this was not something that could be done overnight. China has been working quietly for several years.

At the same time, a thing called "Shenzhou three-piece suit" began to appear on university campuses in 2006.