Rebirth of the World’s Richest Man

"The North China branch of Coca-Cola's use of cars for promotion is not new in China. It was done by Fool Guazi a few years ago, and Coca-Cola's earliest promotions almost led to the suspension of production..."

"Although this trick is not new, it is easy to use. It is a small car. Even if many people know that they cannot win the prize, they still have hope in their hearts.

Everyone feels like the luckiest one, so choosing between the two drinks is a no-brainer. "

"Yes, it's just like buying lottery tickets. The gambler's mentality is more or less present in everyone."

In the conference room of Jiahe Beverage Factory, everyone was talking about it.

"Bang, bang, bang." Song Xin tapped her knuckles on the table, making a crisp sound.

“Okay, since everyone thinks Coca-Cola’s trick is effective, the next step is for us to discuss how to deal with it.

Should we follow the trend or use other marketing methods? Song Xin asked.

Before anyone else could speak, Song Xin continued: "I think we have to go both ways, and we can do better than them. Isn't it just promotion?

They can do it and so can we, and the promotion is stronger than them. "

"Well, Deputy Director Zhang, if you go to buy a car tomorrow, don't buy one that's too expensive. I think an Alto car worth over 70,000 yuan is very good and economical.

Discuss with the manufacturer and try to get them to lower the price to 50,000 yuan. We will spend one million yuan to buy 20 cars at once. They will give consumers one car by the end of the year, and we will send one car a month. "

"One million!" Deputy Director Zhang nodded in astonishment. Song Xin is really courageous, one million.

Last year, this amount of money was spent on advertising for Jiahe Beverage Factory.

Now Song Xin has to spend one million just for a promotion.

"Don't be afraid of spending money. As long as we compress the market of other beverages in North China, with just one Spring Festival sales, we will get all the money back." Song Xin seemed to know what everyone present was thinking, so she spoke.

“There is also the issue of dealers. We still need to vigorously develop dealers, and we need to build our own channel terminals.

We cannot just rely on dealers to distribute goods, we must have our own distribution capabilities, so that we can further deepen our sales network.

Not to mention other places, at least in North China, we need to be the terminal channel. "

Song Xin said and looked at the deputy director in charge of sales.

"Okay, Director Song, don't worry. From today to the Chinese New Year, there will definitely be no one in the Sales Department office." The deputy director assured.

"That's not the case." Song Xin nodded and said, "Anyway, our sales staff will pay more attention."

While Song Xin was busy making arrangements in the factory, Jiang Xiaobai took another six-day and six-night train trip.

The number of international prostitutes traveling to Moscow continues unabated.

The carriage was as chaotic as ever, but Jiang Xiaobai and others were experienced and calmed down.

A few people were left to take turns on duty, and the others began to rest and sleep. Resting would be difficult after leaving the border.

Jiang Xiaobai was not very sleepy and was still interested in chatting with Zhang Weiyi.

"If you succeed this time, how are you going to spend the two billion US dollars?" Jiang Xiaobai asked while smoking.

"I don't know. There is too much money. How about buying a batch of good cars for the company first? Your Crown sedan has been driving for several years. It's time to retire and buy a luxury car, such as an Audi or a Mercedes-Benz." Zhang Weiyi said jokingly.

"Okay, everyone will change their car at the same time. It must be a million-dollar luxury car." Jiang Xiaobai said with a smile.

Changing cars is really not a big deal. Millions of luxury cars are all allocated to the senior executives of Huaqing Holding Company. There are only more than 20 cars in total.

In other words, it is only more than 20 million yuan. Converted to U.S. dollars, it's just a few million dollars.

A few million dollars is a drop in the bucket compared to two billion dollars.

"It's really a change, I'm just talking." Zhang Weiyi was stunned for a moment and said.

"Really, how much is a million-dollar luxury car worth? Everyone has been working hard for so many years. Now that we have money, we should live a good life.

The family building has been completed, with one large flat floor per person, waiting for Changxingju Real Estate Company to come back to Longcheng to invest in the future, or other places.

A dedicated villa area, luxury cars, villas, these are nothing. If you follow me, Jiang Xiaobai, I can still treat you badly. "

Jiang Xiaobai said with a smile, over the years people have come and gone, but Jiang Xiaobai has never been shy about rewarding those who stayed.

"Then thank you in advance." Zhang Weiyi said happily.

Although he is not pursuing these things, he is still willing to have luxury cars and villas.

With a million-dollar luxury car sitting under your butt, you can enjoy a rich material life while pursuing your ideals. What else is there to be dissatisfied about?

"Thank you, two billion dollars. We are used to being poor. Now we are rich. We don't know how to spend it. The poor are getting rich." Jiang Xiaobai said mockingly.

"There's nothing wrong with that. I've always wanted to break a penny in half and spend it. Now that I suddenly have so much money, I really don't know what to do." Zhang Weiyi also felt a little emotional.

Of course, it’s not that I really don’t have any money, but I am short on funds and busy with work.

"Oh, by the way, it's a car coming, but I have another idea," Jiang Xiaobai's eyes suddenly lit up and he said.

"What?" Zhang Weiyi asked casually without taking it seriously.

"In Volga Auto, we took a stake and acquired an automobile industry. Our Huaqing Holding Company has developed to this day and is making money.

But they are all industries with little technical content. There is no real high-end technology in China.

We took a stake in Volga Automobile, and then jointly established a joint venture with Volga Automobile in China, which can be regarded as entering the automobile industry. "

"Buy shares in Volga Automobile." Zhang Weiyi was a little stunned. He felt that he had never kept up with Jiang Xiaobai's thinking.

From the two billion U.S. dollars that he might soon get, he jumped to how to spend the money once he got it, and then suddenly jumped from luxury cars to the automobile industry chain.

And it seems that Jiang Xiaobai is not just talking, but also points out the shortcomings in Huaqing Holding Company's industrial chain and wants to make up for it.

The jumps in thinking are so big that people can’t keep up with the train of thought, but think about it carefully.

This is not impossible to accomplish, and there is still a great possibility of implementation.

Volga Automobile, a joint venture, such a big plan seems to take more than a few words to decide, but as long as there is a direction, we will slowly get closer to the goal.