Rebirth of the World’s Richest Man

Chapter 1082 Drinking herbal tea and driving a car

After ordering 20 cars at dealers in various cities, Jiahe Beverage Factory immediately became a star company in the hearts of all consumers.

In every city, in every dealership, people are watching five cars every day.

There was a lot of news about Jiahe Beverage Factory in the newspapers, and even some local TV stations mentioned it.

There was no news on the TV stations at this time. If anyone had news, everyone would report it to each other.

"Drink herbal tea and drive a car." A dealer in Beijing put up a banner at the door.

For a time, the sales of Jiahe herbal tea increased significantly. Of course, the sales of Jiahe herbal tea increased significantly, squeezing not only the development space of Coca-Cola beverages.

Similarly, Shanhaiguan soda and Arctic soda have been squeezed to varying degrees.

The sales volume in one week reached 700,000 bottles. The entire family, beverage factory and several joint ventures were operating at full capacity, with people and machines working continuously.

The number 700,000 may seem like a lot, but on average it is not a lot. The average is only 100,000 bottles per day.

Compared with Coca-Cola’s domestic record of 19,400 bottles per second, Jiahe Herbal Tea seems to be a younger brother.

But you must know that at this time, the domestic beverage market was not as huge as it would be in later generations.

In the summer of later generations, the sales of beverages increased steadily, and many people could not afford one bottle of beverage a day, but what about this time.

Many children are considered good if they can drink a bottle of soda for several days. It is simply impossible to drink soda every day.

Therefore, Jiahe Herbal Tea sells an average of 100,000 bottles per day, which is really pretty good.

Arctic Soda, Shanhaiguan Soda, Jianlibao and many other sodas just didn't get the news right away, and the changes in sales in the past week can also be seen.

What's more, everyone is also in the beverage industry. Of course, they will know what the other party is doing as soon as possible.

In the office of the director of Beibingyang Soda Drink Factory, the director and deputy director gathered together.

Everyone looked at each other and smiled bitterly. Their Arctic soda turned out to be the most popular soda in the market in the capital.

When they were young, many little girls hoped to marry a soda seller when they grew up. Even if they were older or uglier, it didn't matter, as long as they could drink a bottle of soda every day.

Although this is a joke, it can also reflect the sales volume of Arctic Ocean in the capital at that time.

I really miss the markets back then. Beibingyang is guarding the market in the capital, Bawang Temple is in the northeast, Tianfu Coke is in Sichuan Province, and Shanhaiguan soda is a little uneasy. From time to time, I want to come to the capital for a stroll, but it’s not too big. action.

But after the reform and opening up, Coca-Cola did it in Beijing, Pepsi Cola did it in Beijing, and Jianlibao did it.

Jiahe herbal tea is also being made now, and it goes back and forth, and Arctic soda is also used to it.

It doesn’t matter anyway, just do it, I’ll do this to anyone, and you can’t kill me completely anyway.

What's more, Jiahe Herbal Tea is at least a domestic private enterprise.

So Arctic Soda had a mediocre response, so the director and deputy director sat down to smoke a cigarette and chat for a while, then let it go.

It's impossible to compete in the arena. Of course, it's not that Arctic Soda can't spend one million for marketing, but Arctic Ocean is a state-owned enterprise. If it spends so much money to do this kind of publicity, it will definitely not be approved.

Besides, Beibingyang is also used to it. They have their own marketing plan, which the factory director and deputy director discuss together.

In the end, the two decided to hold firm and not let others affect their factory plans.

Shanhaiguan soda is similar to several state-owned soda factories. Competition in the soda industry has been fierce in the past two years.

What's more, Jiahe Herbal Tea is not an ordinary person. It has become somewhat famous in the country in the past two years.

Just like the Arctic Ocean, I decided to wait and see what happens. Anyway, I am not the only one who will be squeezed.

What's more, the North China branch of Coca-Cola is the first to do things and promote promotions.

The territory of that company and herbal tea is in North China, and they can let you do whatever you want.

Just kidding, Jiang Xiaobai of Huaqing Holdings Company, which owns the home and beverage factory, is no ordinary person.

At the Jianlibao Factory, Director Li couldn't sit still. Jiahe Herbal Tea's move was not only uncomfortable for Coca-Cola, but also targeted not only North China, but the entire country.

Jianlibao Beverage located in the south has also been impacted.

"Tell me, what should I do?" In the beginning, it was Coca-Cola in North China doing promotions, and now it's Jiahe Herbal Tea.

Before Jianlibao Company could recover, the best-selling items had already changed types.

Other soda companies can remain indifferent, but Jianlibao cannot.

Soon they began to compete with each other, especially in the southern market.

Similarly, Jianlibao's method is also straightforward, drink one bottle at a time and put it on the handle of the can.

Jiang Xiaobai only got the domestic news after getting off the bus in the north.

I know that during this period, disputes began to arise in the domestic beverage market, and the situation began to become full of smoke.

Even companies like Arctic Ocean, under the pressure of home and beverage factories, Coca-Cola, Jianlibao and other companies, have begun to launch various preferential marketing policies in order to protect themselves.

However, as the weather gets colder, the entire beverage market begins to shrink further, and overall sales decline further, limiting competition in the entire beverage market.

All beverage factories have made no further moves, at least on the surface.

But secretly, Coca-Cola submitted a purchase plan for Shanhaiguan Soda and Arctic Soda in early December.

When this acquisition plan was placed in front of the local person in charge, it attracted the attention of many people.

However, what is different from the previous life is that when the acquisition was proposed in the previous life, the various soda plants had been squeezed by Liang Cola and there was not much room for survival.

In this life, companies such as Liangkeke, Jiahe Herbal Tea, and Jianlibao are constantly competing, leaving some room for survival for several soda factories.

And the overall situation seemed not as precarious as that of later generations, so although it attracted some people's attention, it did not reach the moment of selling the company.

But the Jiahe Beverage Factory was behind the scenes, and the sales staff carried their bags and went directly to the lowest township level.

Sales staff directly establish the lowest level of sales network.

Before I knew it, I put home and herbal tea on the shelves in the Huabei market.

It's just that this matter is different from automobile marketing. In automobile marketing, it is to expand the influence as much as possible, and use all available news and media for publicity.

But this matter was carried out quietly, and no one knew about it.

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