Rebirth of the World’s Richest Man
Chapter 1171 Hot
Just when Huaqing Holdings Company's welfare housing subscription was in full swing, an old professor from Shanxi Province published an article in a newspaper titled "Is Coke a drink or a chronic poison?"
Don’t think that clickbait only exists in later generations; clickbait exists at all times.
Even in this chaotic era, clickbait articles can be published in higher-level newspapers.
The article also conducted an experiment on the ingredients of cola.
What kind of adverse reactions did the mice have? In fact, this should be considered a repeated experiment.
Someone has done it before, but it doesn't matter. It's not a scientific research result, it's just a piece of cake.
After the newspaper in Jin Province was published, it caused a certain impact in the province, but compared to the whole country, it was still calm.
But Liang Keke is still very concerned about this kind of thing.
Caffeine, they still can't get over it. As for the content of caffeine, the caffeine in tea is only a lot more than the caffeine in cola. Why don't you guys say you can't drink tea?
The domestic person in charge of Liangkeke closed the door and slapped the table and scolded the person who published the article.
They were going to cause trouble, but after scolding them, they quickly asked someone to contact the person who published the article and find out what was going on.
If you offend someone, you are still short of money. How can you find trouble in such a nice way?
However, the feedback results made the leaders of both companies feel helpless.
Either I offended him, I was short of money, or I simply felt that Coke was not good.
There was no way around it, but with this result, the leaders of the two families were relieved. As long as no one was behind it, it didn't matter.
Moreover, the matter of caffeine has already been passed by the review unit. It does not matter and will not cause restrictions on the sales of Coke.
But soon, something unusual happened to the two of them.
The head of a laboratory in Magic City published an article in the Magic City Daily. The general content was to support the professors in Longcheng.
He also put forward his own speculation that the ingredients in Coke may kill sperm and have side effects that inhibit the growth of teenagers.
Magic City and Dragon City are not the same heavyweight at all.
After the old professor from Longcheng published his article, everything went smoothly. Except for Liang Keke who was a little nervous, it didn't cause much response.
But as soon as the Modu article was published, the sales of Liang Coke in Modu that day began to show a downward trend.
And on the second day, not only the Magic City showed a downward trend, but the sales in the entire East China region were affected.
And things continue to ferment.
At this time, Liang Keke was really panicked.
I immediately went to find COFCO, and Liangkeke was brought in by COFCO.
But COFCO could only agree to give it a try. After all, it was a fact that Coke contained caffeine, and there was no way to change this.
As for tea also containing caffeine, why not ban tea drinking?
That’s nonsense. China has a long history of tea drinking, and I’ve never seen anyone have any problems with tea drinking.
But your two cokes are dark, and everyone believes that there is something wrong with your drink.
I have only been in China for a short time, and no one has trust in your brand at all.
That's why this happens. After an article is published, everyone immediately believes it, instead of not paying attention to the controversy at all.
If you attack tea with Coca-Cola, you say that tea contains harmful substances and is not good for the human body.
Everyone must have been cursing, "I've been talking nonsense all day long..." and so on, and then they just drank it.
In addition, the experts and professors at this time were still very authoritative, and their reputations had not been ruined by some bad apples, so the trend of banning Coke quickly fermented and became more and more intense.
Of course, Liangkeke was not satisfied with COFCO's reply. It was clear that the matter was over as agreed.
Why is the old matter brought up again, and it is brought up online?
The best thing COFCO can do in this matter is to come forward and clarify it.
But COFCO will not do such a thing. How to clarify it is how to clarify the facts.
Do you want to tell the people: "This Coca-Cola was brought in by COFCO. A little caffeine is fine and not harmful..."
If COFCO dares to say this, it will be scolded to death.
Soon another professor from Beijing spoke up, saying that coke was harmful.
Then all over the country, many people said that Coke was bad.
This is spontaneous popularity. In fact, it is the same in any era. It is normal to gain popularity and gain reputation.
Coupled with the fact that Jiahe Beverage Factory was behind it, whether Coke was harmful or not quickly became a hot topic among the people.
Of course, Liang Keke was not completely unresponsive. They also found someone.
We also found some experts and professors to start a war of words in newspapers, saying that there was nothing wrong with Coke.
But I didn't expect that after the opposition was established, the discussion became more intense.
So everyone lined up and started attacking each other.
Jiahe Beverage Factory even sponsored some people to make public programs on TV to discuss this matter.
Hot spot, absolutely hot spot, many TV stations even specially arrange programs for the sake of ratings.
Although both sides had a winner and loser in the debate, Coke sales continued to decline.
Li Siyan left Jinmen in a hurry and went to the capital, ready to talk to Edward.
There is no way, if this continues, Coca-Cola will no longer have to survive.
Jiahe Beverage Factory actually formed a love propaganda team in Tianjin to preach the dangers of caffeine.
Without naming anyone, it was said that Coke contains caffeine, but after Coke became a hot topic, people were quick to associate it with it.
So this is a direct stab in the heart of Li Siyan’s Coca-Cola North China Division.
Li Siyan was extremely angry, and she had some speculations in her mind that what happened this time was probably caused by Jiahe Beverage Factory.
Of course, she has no evidence, and it's not just Jiahe beverage factory, but any domestic beverage factory.
Because everyone will make a profit, but she guessed it was Jiahe Beverage Factory.
Because during this period of time, the two beverage factories are competing fiercely, and the possibility of a joint venture is not small.
But no matter which beverage factory it is, it cannot continue like this.
It had to be stopped, Li Siyan drove towards the capital.
While secretly cursing in his heart: "I don't know who is not smart enough to think about it, I just need to deal with this kind of thing coldly.
Or just find the source of the problem and solve it as soon as possible.
Why would you think of organizing someone to start a war of words with the other party? How could you explain this matter clearly and argue clearly? "
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