Rebirth of the World’s Richest Man

Chapter 1438: Family car concept

"Family car" was purely a conceptual thing in the 1990s.

Because ordinary people simply can't afford it. The cheapest car costs less than 100,000 yuan.

Official data shows that in the early 1990s, the per capita disposable income of urban households was more than 1,000 yuan, while the per capita disposable income of rural households was about 700 yuan.

At the highest level, how long will it take to afford a car with more than a thousand yuan?

The answer is one hundred years!

At this time, cars were still office supplies, and the largest purchasers were units, not families.

Only families who have made millions in the past two years will buy cars.

But they are only rare. The term "ten thousand-yuan household" is still very popular. Except in some places in Shanghai, many people have made money this year due to the stock subscription certificates, and they can be seen everywhere.

But in other places, a household worth 10,000 yuan is still the expectation and goal of many families for their future life.

So the concept of family car proposed at this time, this Chen Dongsheng...

The admiration in Jiang Xiaobai's eyes was undisguised. Entering the automobile industry at this time was definitely a strategic idea.

In the plan, there is not much elaboration on the development plan, but more analysis on some prospects.

“In 1978, my country’s per capita disposable income was about 200 yuan. By 1991 last year, my country’s per capita disposable income was more than 1,000 yuan and less than 2,000 yuan.

In more than ten years, per capita disposable income has increased tenfold. With the determination of the status of the main body of the market economy and the rapid development of the economy, in another ten years, my country's per capita disposable income will reach 20,000 yuan, then the disposable income of a family of four will reach 80,000 yuan. .

In 1978, disposable income was just as much as a bicycle. By the next decade, per capita disposable income will be as much as a car.

Coupled with the impact of inflation..."

When Chen Dongsheng said these data, Jiang Xiaobai understood what Chen Dongsheng meant. It was a bit shocking to propose the concept of "family car" at this time. He was trying to use these data to persuade Jiang Xiaobai to agree to this plan direction.

Jiang Xiaobai continued to look down.

"In the past two years, the number of private cars in society has continued to increase. Coupled with the development of time and the maturity and improvement of various process levels, the production cost of cars will further decline... By then, the domestic production process will also be With further maturity and domestic labor advantages, the price of cars will further decline..."

If we don't say that all the heroes in the world fall into my trap, Chen Dongsheng really has two skills.

It is only 1992, and we can already see the future prospects of the automobile industry.

"Agreed." Jiang Xiaobai wrote two big characters and then signed his name.

What does coincidence mean? This is coincidence. Jiang Xiaobai here also sent people to build car parks abroad, and Chen Dongsheng put forward a development plan.

Putting one group's letter of intent aside, he opened the next group's letter of intent.

The leader of the second group is Feng Lun, who is leading several future big names in the real estate industry. The plan intention given to Jiang Xiaobai is not a plan related to the real estate industry.

It is about entertainment, cinema chains, commercial real estate, large shopping malls, amusement centers, including the acquisition of a TV station in Xiangjiang, and then establishing an entertainment company.

Since there was no specific plan, just an intention, Jiang Xiaobai looked at it and signed his name, agreeing.

In the entertainment industry, Jiang Xiaobai analyzed that Feng Lun's fitting point should be the satellite launch at the Baikonur Space Launch Site.

He had done it with Mou Qizhong, so he should know some information. Jiang Xiaobai insisted on launching broadcast communication satellites, which meant that he was developing towards entertainment radio stations.

Therefore, along the line of entertainment radio, a series of development plans were proposed.

TV, movies, then to theaters, shopping malls, entertainment cities around the movies, and finally commercial real estate, forming a closed business circle.

It even extended to publishing houses, fashion magazines and the like, including Jiang Xiaobai’s clothing.

It’s just short of writing “men’s clothing”.

Jiang Xiaobai would also be willing to do entertainment if there was a suitable opportunity, not that he would take the opportunity to contact celebrities.

At Jiang Xiaobai's position, as long as he has money, no star can be contacted.

When making entertainment, first of all, you need to know some classic works of later generations. This is the most convenient. You know which movie will be popular.

Second, many things are cultural collisions. In the unlikely event of World War III, wars between countries will be nothing more than concentrated in the fields of finance, trade, and culture.

In the previous life, the domestic cultural field was severely invaded, which affected the values ​​​​of the younger generation.

It doesn't mean that you have to stay at home and watch anti-Japanese dramas to be called patriotic, but you can't like people who are neither men nor women all day long.

Idols are attacked indiscriminately. Anyone who commits a crime should be forgiven. There is no problem even if he insults his own country.

When chasing stars, you must first understand who you are as a Chinese, and then who your fans are.

The cultural field of later generations has been invaded so much. Things like this emerge in endlessly, including popular niches, popular stars, and all kinds of new words.

There are no actors anymore, all are stars.

Children of this era, when asked when they were young about their ideals when they grow up, all said, "I want to be a scientist, I want to be a policeman, I want to be..."

Some children in later generations, when asked about their ideals when they grow up, all say "I want to be a star, I want to be an internet celebrity. I want to be a rich man, I want to be a rich man's mistress..."

Times are changing, culture can be passed on, progress can be made, and new innovations can be made in the new era, but the values ​​of life should not be distorted.

Therefore, Jiang Xiaobai naturally had no objections to the cultural and entertainment plans, and even looked forward to Feng Lun giving him a surprise.

On the basis of traditional culture, the mainland should have innovations, instead of being hit by Hong Kong and Taiwan culture in pieces in two years.

Putting the two letters of intent aside, Jiang Xiaobai picked up the third one.

The leader of the third group is Guo Fansen, who is also a future big boss and will do very well in the Internet industry in the future.

But at this time, he proposed to work in the computer industry, and the place he visited most in the capital was Zhongguancun.

The product he was most exposed to was computers, but he didn't have that much money to do it himself, but he keenly felt that the time for home computers was coming soon.

Like Chen Dongsheng's "family car", "home computer" is also a new term at this time.

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