Rebirth of the World’s Richest Man

The acquisition of more than one billion US dollars is worth noting today, not to mention 1992, or for future generations.

That was also a very large acquisition, and the inspection period alone would take a long time, let alone reaching an acquisition intention.

Chen Dongsheng didn't know when Jiang Xiaobai started planning the layout of these two car factories, but it was definitely not Jiang Xiaobai's fault.

It's just a joke to say that you only start after making your own plans.

Before, he always felt that Jiang Xiaobai was moved by the "family car" intention plan he made.

That's why we agreed to the family car plan, but now it seems that they have already been prepared and have already planned the car factory project.

Whether they have their own plans or not, people will buy car factories and make cars.

It is impossible to say that I am not disappointed at all.

"Minister, are we still working on our plan?" Chen Dongsheng looked at Jiang Xiaobai and finally asked this question.

He has been thinking about this for the past two days. He is very embarrassed. The plan has not been made, but the plan has been implemented. So is the plan still necessary?

"Do it, it must be done, but it needs to be changed. Why did I ask you to come here? I don't want you to see that the car factory has been acquired, and the plan is no longer needed.

If this is the purpose, there is absolutely no need to go to such trouble.

The purpose of asking you to come here is to have an on-site inspection, participate in it, and actually understand some of the situation, rather than talk about it on paper.

Based on the actual situation, we conducted brand positioning, market research, etc. on these two automobile manufacturers.

Based on these, we will formulate development plans suitable for the two automobile factories under our Huahai Holding Company. "

Jiang Xiaobai looked at Chen Dongsheng and said seriously: "The completion of the acquisition is only the first step. Switching to our own brand and launching our own cars is the second step.

And what you have to do now is the second step. "

"Change a brand?" Chen Dongsheng is not a fool, but he didn't expect Jiang Xiaobai to change brands.

Volga Automobile Factory and Harjofu Automobile Factory are both well-known brands and have a strong market in the north.

The sudden change of brands will have a great impact on the two car manufacturers, and it may cause some turmoil.

Changing brands is a big deal, and generally no one would do it.

Needless to say, such a large automobile manufacturer, even some small automobile manufacturers and brands, would not choose this way.

What's more, for brands like Volga Automobile Factory and Harjofu Automobile Factory, no one would think of changing their brand positioning.

That's why Chen Dongsheng asked Jiang Xiaobai if he wanted to make plans.

"Yes, change the brand positioning." Jiang Xiaobai said with certainty: "If these two car factories are acquired by others at this stage, it must be that there is a problem with the brand strategic positioning.

Isn't it normal for us to change this brand? If they can't position themselves with this brand, we can't either. "

Jiang Xiaobai said, Chen Dongsheng also understood, but still felt a little weird, such two big brands were removed at once.

"The current domestic automobile market is basically blank. Internationally, it is a little better, but it has not formed its own brand positioning.

For an automobile company, brand positioning is very important..." Jiang Xiaobai told Chen Dongsheng what brand positioning is. For example, ABB, Audi, Mercedes-Benz, and BMW in later generations are typical brand positioning. Luxury cars, these three The brand represents the first-line luxury car brand, and Cadillac is one of the remaining

The category has become the second line...

The positioning of each brand is different.

Jiang Xiaobai is using the knowledge and vision of later generations to teach Chen Dongsheng, and Chen Dongsheng is still very useful.

After just a while, Jiang Xiaobai fell asleep due to sleepiness.

Chen Dongsheng wanted to shake him awake. He was so excited when he listened, so why did he fall asleep.

But just sleep. He also knows that Jiang Xiaobai has been very tired recently.

Yesterday, he heard someone say that Jiang Xiaobai had been walking for a whole day. People who can do great things have extraordinary minds and perseverance.

Jiang Xiaobai is not the first successful businessman he has come into contact with, but Jiang Xiaobai is the first person he has learned to imitate.

Attitude towards employees, attitude towards subordinates, relationship with partners, perspective on problems, execution ability, perseverance...

He is observing and learning. A truly self-made businessman, no, should be called an entrepreneur.

Along the way, when Jiang Xiaobai woke up, he casually told Chen Dongsheng something about the automobile industry and the brand positioning of various industries.

He also cited several examples of domestic companies. Some were successful because of correct brand positioning, while others were in decline because of unclear brand positioning.

Later, they talked about some business models. Chen Dongsheng listened carefully and even took out a small notebook to record.

But Jiang Xiaobai, who was giving lectures, was very casual. When he was sleepy, he would take a nap, and when he woke up, he would lecture Chen Dongsheng casually.

But just talking casually has benefited Chen Dongsheng a lot.

A person who has just resigned from his work, although he is talented, ambitious and courageous.

But there is no practical experience, everything is hidden in the ambition.

The other one, Jiang Xiaobai, has vision and knowledge beyond the times. He has created a huge industry from scratch in 1978 and is known as a leader in the industry and an outstanding entrepreneur.

Have vision, experience, and proven results.

Therefore, what Jiang Xiaobai told Chen Dongsheng made him fascinated. Sometimes when he heard something wonderful, he would have a feeling of enlightenment and enlightenment. He wanted to immediately worship Jiang Xiaobai as his teacher and learn from it.

At this time, Chen Dongsheng felt extremely lucky for his choice to work at Huaqing Holdings Company.

If I don’t say anything else, just these words will make my trip a waste.

What's more, you can observe an industry up close and work with so many outstanding people.

Before getting off the bus, Chen Dongsheng bowed deeply to Jiang Xiaobai.

"Hey, what are you doing?" Jiang Xiaobai asked knowingly, but he accepted Chen Dongsheng's gift generously.

Although Jiang Xiaobai seems to be just talking about this knowledge casually, it is very rare for many people.

Chen Dongsheng knows this very well, Jiang Xiaobai also knows very well, and Jiang Xiaobai also knows what kind of person Chen Dongsheng is. There is no problem in giving a few words to outstanding young people.

Now Jiang Xiaobai is different from before. In the past, he was one of his own, and only by following him would he care and teach him something. It’s different now. Whenever he meets an outstanding young person, he will give them a few words if he thinks they are good.