Rebirth of the World’s Richest Man

In the Magic City in July, the air seems to be burning, and waves of heat rush in, making people sweat in an instant.

Jiang Xiaobai and his group of five people got off the bus at the airport parking lot and walked towards the terminal.

Just such a distance makes people feel unbearable. This is Jiang Xiaobai's first summer in the magic city.

"Director Jiang, we have already contacted Beibian. Someone will come to pick him up when the time comes." The secretary said next to Jiang Xiaobai.

It was not Zhao Xiaojin, but from the Secretariat. This time Jiang Xiaobai went to the north on a business trip without Zhao Xiaojin.

Zhao Xiaojin is now one of the shareholders, and after experience, he is no longer just working as Jiang Xiaobai's secretary.

I am also responsible for some other work in the company and cannot leave for the time being.

This time Jiang Xiaobai went on a business trip in a simple manner. He only brought Li Longquan, another security guard, and two secretaries with him.

"Okay." Jiang Xiaobai nodded and responded softly.

The weather is so hot that people don't want to talk.

After entering the terminal, everyone breathed a long sigh of relief and finally felt cooler.

It felt much more comfortable when we arrived in the VIP room. The air conditioning was fully turned on, and I was drinking tea while waiting to board the plane.

"Actually, it would be nice to have a private jet." Jiang Xiaobai muttered, but thinking that it was still 1993, he temporarily extinguished the idea.

Buying a private jet in 1993 is still a bit exaggerated and too high-profile.

I saw the news in the newspaper two days ago. In May, the first buyer of Ferrari in China was born. Boss Li, who sells hair tonics, bought a Ferrari sports car for US$135,000, which appeared in the entertainment news pages of various newspapers. .

Even if you buy a Ferrari in the capital, it will be published in the newspapers. If you buy a private jet, it will probably be publicized by the media all over the world. There is no need for this for the time being.

And this year, it seems that there is no extra money to buy a private jet.

"Director Jiang, look, our country may join the World Intellectual Property Organization Copyright Treaty this year." The secretary on the side said holding a newspaper.

Jiang Xiaobai nodded. He had some impression of this matter. It seemed that it would happen next month. However, this matter had no effect on the domestic business field.

The image of Mickey Mouse has entered the country for more than ten years. It is everywhere in drawing textbooks, shirts, and stationery.

Logically speaking, all of them are infringing products, but who cares?

There is still a long way to go to develop intellectual property rights in China, and this is just the first step.

While talking, a staff member came over to inform Jiang Xiaobai and others to board the plane.

Jiang Xiaobai took Li Longquan on a journey to Moscow in the north. Jiang Xiaobai couldn't remember how many times he had gone to the north on business trips.

It seems that when traveling abroad, the most visited place is Moscow.

When the plane landed in Moscow, Liu Jian personally came to pick up Jiang Xiaobai and others. Although Mr. Huang did not come, he was also waiting at the Huahai Automobile Factory.

"Director Jiang, I have been waiting for you to come. Now everything is ready. All we need is Dongfeng. As long as the plan is finalized, it can be put into production immediately. In three months, the first one of our Huahai Automobile Factory will be produced in October this year." The car will be ready to roll off the assembly line.”

Liu Jian said excitedly, "We haven't seen each other for a few months. Liu Jian has lost some weight, but this is normal. Huahai Automobile Factory has just started after coming to the north.

It's such a big factory, so it's strange that Liu Jian is so busy when he's not busy with work.

"Well, we can publicize it after the plan is finalized. Have you made a publicity plan?" Jiang Xiaobai asked.

Liu Jian was stunned when Jiang Xiaobai asked. Of course, the publicity plan has not been made. The plan has not yet been decided on what publicity plan to make.

“Remember, the publicity plan must be made in advance. Now that the plan has not been finalized, we will make several publicity plans around these plans until the plan is finalized.

Promotion can start immediately, from advertising to new car testing and the like, all of which can be promoted..."

Jiang Xiaobai sat on the backrest and said slowly: "From now on, it is no longer time to worry about the smell of wine and the depth of the alley. We must pay attention to publicity. If the publicity is not in place, no matter how good the car is, it will be useless.

In addition, this time we plan to sell in various countries around the world. Without a good publicity, who will recognize your car..."

Jiang Xiaobai said, and Liu Jian nodded. He also understood the importance of publicity, but he didn't raise it to the level of Jiang Xiaobai.

"How well-known will our Huahai Automobile Factory be after changing its name, not to mention in other countries, even in this country in the north?

If you have no reputation, why would anyone buy a car just because it performs well? How bad can other cars be..."

Along the way, Jiang Xiaobai was educating Liu Jian on the importance of publicity.

It turns out that the aroma of wine is not afraid of deep alleys, and some time-honored brands were promoted when information circulation was not smooth, and they were promoted through word of mouth.

But now with the development and progress of the times, the original method has long been different, and people accept more information.

The scope of activities has become larger and the way to receive information has become more convenient. It is no longer realistic to think of winning based on quality alone.

When the car arrived at the entrance of Huahai Automobile Factory, Jiang Xiaobai stopped and said, "Stop the car."

The driver knew Jiang Xiaobai's identity. Although Liu Jian didn't speak, he had already stepped on the brakes and the convoy stopped.

"Let's go for a walk." Jiang Xiaobai said, opening the door and getting out of the car.

"Okay." Liu Jian followed Jiang Xiaobai out of the car confidently.

Everyone else did the same and got out of the car.

The Huahai Automobile Factory's brand has been replaced by several large gilt characters, flying in the sky above the factory entrance.

There is also a huge stone next to the entrance of the factory. I don't know where it came from. It also has the words "Huahai Automobile Factory" written on it.

The original large iron gate has been replaced with a retractable door.

The entire gate seemed to be fifty meters wide, with two newly built gatehouses standing on both sides.

It looks quite majestic. When Jiang Xiaobai was in the north last year, there was basically no change in the Huahai Automobile Factory during the inauguration ceremony.

The main work at that time was the reorganization of the company, and other matters could not be taken care of for the time being.

After such a long time, the entire entrance of Huahai Automobile Factory has become completely different.

"Okay." Jiang Xiaobai praised, and Liu Jian and others behind him all had smiles on their faces.

When Jiang Xiaobai was about to get out of the car just now, Liu Jian thought that Jiang Xiaobai was not satisfied with the changes at the factory entrance and thought it was a wasted effort.

"This one here can be moved a little bit more. It's just a bare iron frame. It's not enough. We can build a huge gate." Jiang Xiaobai gestured.

In China, we are reluctant to make public because it is not suitable for high-profile, but it is different abroad. The gate of a factory is the face of the factory, and it is normal to be more majestic.