Rebirth of the World’s Richest Man

Everyone also has a deep understanding of the booming phenomenon in the health care product industry described by Jiang Xiaobai.

In the past two years, many companies in the health care product industry have emerged, not to mention tens of thousands, but at least several thousand companies, large and small.

Whatever you eat can go up to the fifth floor, they are the most basic ones. They can cure diseases and make you smart. There are all kinds of health products emerging in an endless stream.

The market seems to be very big, and sales can easily exceed 100 million. Needless to say, the health care products industry is definitely the hottest industry at this time, no one.

Other industries can't compare, at least in terms of momentum.

"This industry is simmering with fire and blooming, but I'm not optimistic about it."

Jiang Xiaobai said with a change of voice.

Everyone in the conference room suddenly raised their heads and looked at Jiang Xiaobai.

Not optimistic about the health care products industry, only Jiang Xiaobai can say such a thing at this time.

Only Jiang Xiaobai dared to say such words.

"Why do I say I'm not optimistic about it? First of all, what benefits does this industry bring to the country and the people, or what benefits does it have?"

Jiang Xiaobai asked as he looked at everyone.

Everyone was stunned, not expecting Jiang Xiaobai to say this.

"Do you think my topic is a bit big, but if you think about it carefully, if you make clothes, everyone can wear them to keep warm, and if you make food, everyone can fill their stomachs by eating them.

You make medicines, which can cure diseases and make people healthy. You make steel, and you make home appliances. These things are all useful to everyone.

As for this health product, what benefits does it bring to consumers after taking it? "

When Jiang Xiaobai said this, many people understood.

Although the words are a bit grand, the truth behind them is the same.

What is the significance of this health product to this society? Compared with other products, it has no effect at all.

"Of course, their company promotes it very well, saying that eating it can strengthen the body and cure all diseases.

But in fact, the boss of the company may not believe that after taking this health product, it will be considered good if it does not cause harm to the human body. "Jiang Xiaobai said bluntly.

Many people also nodded. Many people are aware of this situation and do not believe that health products can really cure all diseases.

Anyone who believes that health products can cure all diseases will not be able to sit in this conference room.

"And many sick people will delay treatment because they believe this nonsense. Such a product is completely useless to this society, but harmful to society. Do you think such a product can last long?"

Jiang Xiaobai did not give everyone a chance to speak, and continued: "The other thing I want to say is food, clothing, housing and transportation. It is a harmful thing and has nothing to do with food, clothing, housing and transportation. Therefore, such products are destined to be eliminated, at least one or two Years, maybe two or three years, it will definitely exit the market.”

After Jiang Xiaobai finished speaking, he sat down and said, "Of course, this is my opinion. If you have any different opinions, feel free to speak freely."

"What Director Jiang said makes sense. I agree that a product that becomes popular through marketing and false publicity is destined to not last long.

Moreover, such products do not conform to the laws of the market. I have come into contact with people in the health care product industry and their company operating costs.

Publicity accounts for the largest proportion of expenditures, even accounting for three-quarters of all expenditures in the entire company.

A company's biggest expenditure is not on production, but on publicity. Such products will eventually be eliminated. "

"Yes, I also agree with Director Jiang's point of view. It is easy to understand whether a product or an industry can become bigger.

It depends on whether it is useful to this society.

If a product is of no use to this society, no matter how popular it is, it will eventually be eliminated. There is no doubt about this. "

Everyone said that most of the people sitting here are in the industry and are not too cold about this kind of health care product.

They are all working hard on their own understanding. They all started in 1978, and they are used to making money down-to-earth.

Instead of relying on marketing and false propaganda to make money.

People like Teacher Ma, Chen Dongsheng and others are not engaged in industry, but they are all industries that contribute to society.

It is indispensable for future development, or it can be used and it is the future trend.

"However, although the health care product industry will collapse in the future and the entire market will be destroyed, the promotion of this health care product has something we can learn from..."

Jiang Xiaobai spoke again. He realized that if he didn't intervene anymore, the good exchange meeting might turn into a criticism meeting.

They all criticize the health care product industry one-sidedly, but none of the people sitting here are involved in the health care product industry, so that makes no sense at all.

The health care products industry is not worthy of recognition, but since it can become popular, there are still some good aspects in it.

"Their propaganda is very powerful. Of course, they are promoting false products, but it is also very inspiring for us. We can learn from it." Jiang Xiaobai said.

“For example, in our beverage industry, there are many processes that go through from raw materials to beverages, and this is what all beverages have to go through.

But can this be publicized? Propaganda? There’s nothing wrong with exaggerating a little;

Or highlight something that consumers are interested in. "

As Jiang Xiaobai spoke, everyone began to think deeply, and some people looked at Jiang Xiaobai with emotion in their hearts.

No wonder Jiang Xiaobai's business can be so big, Jiang Xiaobai has a very sharp perspective on things.

Not only do you not follow blindly, you can see the essence through phenomena, but more importantly, you can also learn some good things from things that you are not optimistic about.

Amazing!

"Yes, the promotion of health care products has its merits. For example, Sanzhu's free medical clinics in the countryside are of course problematic, but they have inspired us. This novel way of promotion is refreshing. .

I organized people in our factory to learn other people's publicity methods and marketing methods. There is no reason why all kinds of products can be sold, but our good products cannot be sold. "

Director Lu said that he sometimes felt old.

Moreover, this society is changing very fast. It used to be that the smell of wine was not afraid of the depth of the alley, but now the smell of wine is also afraid of the depth of the alley.

And it has also emerged that as long as it is well publicized, low-quality wine and ordinary wine can also be hyped.

The market is crazy, and sometimes it's completely incomprehensible.