Rebirth of the World’s Richest Man

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Chapter 2000: The cruelty of market competition

Lao Liu sighed and said, "I heard the news from Lao Jiang on Furongjiang Road.

They said that the price of Hualian Computer is not terminated, and the price may be lowered.

As for the magnitude of the price reduction, I don’t know, but at least there will be a price reduction once a year ago. "

Furongjiang Road, this is the electronics street in Shanghai, in the early 1990s. Modu sent some government officials to Zhongguan Village in the capital to study and exchange.

Since then, when a group of Zhongguancun enterprises thought of setting up a branch in Shanghai, they would be the first to think of "Changning, Shanghai".

In 1992, a "Technology Street" similar to the "Electronic Street" in Zhongguan Village was established on Furongjiang Road.

Their side is just a second-hand electronics market, and it can't be compared with that side.

There is no good news from there.

"Price cut? It's unbearable now." Lao Zhang was full of bitterness. The current computer price has reached the critical point of many small computer manufacturers.

Dealers like them can still sell if they don't increase the price.

Of course, without a price increase, the daily rent cost, water and electricity cost, transportation, and labor costs are equivalent to losing money.

However, it can barely survive. If it can be dealt with during this period of time, there is still no problem.

But the crux of the problem is that if Hualian Computer cuts the price again, they will really need to lose money.

This price war is really burning money, and how can ordinary dealers like them afford it? They are now ready to find a factory and let the factory make a profit.

"When will the price drop, is there any definite news?" Lao Zhang asked.

Lao Liu shook his head, how can there be any definite news about this kind of thing, a little gossip is not bad.

"This Hualian computer really doesn't let people live. Just look at it. Once the price of Hualian computer is reduced, it will take less than a week. Even thinking about computers will also reduce the price.

The two big companies are fighting each other, but those of us in small companies are the ones who suffer. "

Old Zhang nodded, also cursing.

At the same time, on the Science and Technology Street beyond Furongjiang Road, there were even louder discussions about this matter.

After all, most of them rely on computers to survive.

"If Hualian Computer and Lianxiang Computer continue to play like this, let alone those companies.

Those of us who rely on assembling computers cannot survive.

The assembly of these parts is more expensive than the price of the whole machine. "

Some people complained that, normally, the price they get is cheaper, and the assembled computer, although there is no after-sales service.

But it can be a little cheaper, after all, there is no manufacturer to make money, no freight and so on.

But now Hualian’s complete computer has after-sales service and brand support, and it’s cheaper than the computer you assembled. How can you play with it?

This time is not the future. Everyone wants computers with various special configurations, some for playing games, some for office work, and so on.

The focus is also different. Sometimes there is a market for assembling computers, and what kind of games are computers at this time?

What is the game?

Everyone uses it for office work, and of course they tend to prefer other people's complete computers, as well as brands and after-sales services.

"There is no other way, Hualian Computer was ambitious from the very beginning, everyone knows that Huaqing Building stands on the bank of the Huangpu River, overlooking the entire Shanghai.

Of course people want the entire computer market. How can you be willing to be a small brand. "

"That's right, Hualian Computer wanted to compete with Lianxiang Computer in the market from the very beginning, and everyone can see that."

Everyone was discussing, and many of them were already thinking about it. They hurriedly finished their work, and then went to Hualian Computer to buy goods.

All of them couldn't stand such a pace of price cuts, and continued to follow the small manufacturers, fearing that they would lose everything.

In fact, these dealers are relatively good, and they can change to another computer brand, but the most uncomfortable ones are those small computer brands.

They really have nothing to do. With this price cut, they will lose everything.

Jiang Xiaobai is also aware of this, but the market is like this, this is a process of elimination, it is never tender, but a very cruel one.

I don't know how many companies will be eliminated in this process.

In the end, only a few brands survived the siege and became truly big companies.

In this process, an unknown number of companies will go bankrupt, and many people who depend on it will lose their jobs, and an unknown number of families will be affected.

But this is the environment, even if there is no Hualian computer, there will be a Lianxiang computer.

The addition of Hualian Computer only made this competition more intense.

It just made the contradiction more acute.

Even thinking about the computer's reaction is faster than everyone imagined.

After getting the news of Hualian Computer's price cut, Mr. Liu immediately called a meeting.

Lianxiang Computer still occupies a large market share, at least much larger than Hualian Computer.

There is a lot of initiative, but this initiative has slowly begun to level out in the repeated price cuts of Hualian Computer.

Although it is said that the response of even thinking about computers is very fast, the market is slowly being eaten away.

Even the high-level executives of Xiangcomputer have seen this point. At the beginning, Hualian Computer Company was an empty shelf, although the Huaqing Holding Group behind it had strong capital.

But everyone didn't take it seriously. After all, strong business capital is an advantage, but it is not a decisive factor.

But Hualian Computer has provoked wars again and again during this period of time.

The price will be cut again within two months, which will make everyone doubt the real purpose of Hualian Computer.

"I heard that Hualian Computer has been making continuous moves since the beginning of the year, and has acquired many manufacturers, and not only domestic ones.

Even if they have purchased a lot abroad, I suspect that Hualian Computer has a high level of self-produced parts, otherwise, Hualian Computer will not cut prices again and again.

After all, when it comes to price wars, we even think we have an advantage. "

The person in charge of the marketing department said.

Mr. Liu nodded. This is something to worry about. How long has it been for Hualian Computer? Is the research and development capability so strong?

Originally, he thought that it would take several years for Hualian Computer to make a breakthrough in self-produced parts even if it invested more money.

But it's only been a little over a year, and this Hualian computer has started to be aggressive.

"I think Hualian Computer is squeezing the dealer's profit. I heard that Hualian Computer's dealership is poor, and the price of getting goods from Hualian Computer is not low. If you sell it at this price, you won't make much money..." There were also different opinions.