Rebirth of the World’s Richest Man

Jiang Xiaobai listened to Ni Feng's words and roughly understood that this was a price war initiated by Ni Feng.

Talking about Changhong, Ni Feng’s original impression of Jiang Xiaobai was quite good. During the previous battle to defend national brands, the home appliance manufacturers headed by Changhong made great efforts. For foreign brand TVs from abroad, It is also a very big blow. It can be said that it has hit the domestic survival space of foreign brand TV sets to a certain extent in the market.

However, price wars have always been about hurting the enemy by one thousand and losing eight hundred to oneself. When faced with foreign brands, they maintained absolute advantages in terms of quality, appearance design, and branding.

The only thing that domestic TV manufacturers have in price is cheap local labor and low labor costs. Therefore, they have a price advantage to a certain extent and can only engage in price wars.

These funds saved in labor costs cannot be invested in research and development, and can only be used to compete in price wars. This is a helpless choice.

It's like trading space for time in war. It's helpless, but it's the only choice for the weak.

However, after the initial price war, national brand TVs have already occupied the mainstream share in the market. So why are we still engaging in a price war at this time?

"Mr. Ni, our national brands now occupy a large share, right?" Jiang Xiaobai reminded tactfully.

"Yes, but the home appliance industry is very chaotic. Director Jiang, how can such a chaotic industry develop? There is no way to develop it. We can only clean it up and have a Haiqingheyan environment to develop.

Only then can we concentrate our efforts on doing big things and develop better. Ni Feng said.

Jiang Xiaobai understood what was going on and what Ni Feng was thinking.

"Mr. Ni, this price war is like the Seven-Injury Fist, hurt yourself first and then hurt others," Jiang Xiaobai said with a smile, then hung up the phone without further persuasion.

Ni Feng's personality is also a very strong one. Besides, the people in charge of successful enterprises at this time, whether they are private enterprises or state-owned enterprises, are very strong.

Needless to say, private enterprises have the final say and can do whatever they want. The person in charge of a state-owned enterprise must even be stronger to make the enterprise successful.

Because state-owned enterprises face more checks and balances, if their methods are not tougher and their stance is not firm, it is impossible to break through the tight encirclement. Therefore, the leaders and factory directors of state-owned enterprises who are successful must be more forceful.

So even persuasion may not have any effect, not to mention that the relationship between the two people is not to that extent.

It's just acquaintance, not much communication.

"Xiao Bai, were you on the phone with Ni Feng from Changhong just now?" Song Hanbin asked from the side.

When Jiang Xiaobai called just now, Song Xin had already told her father what happened in the afternoon.

"Well, it's Ni Feng." Jiang Xiaobai nodded and sat down, telling Song Hanbin the previous exchange with Ni Feng.

Song Hanbin immediately frowned: "What does Changhong want to do?"

"What do you want to do? You want to use price war to clean up the market and make other home appliance brands out." Jiang Xiaobai said and called Wang Chao to learn about the recent situation in the home appliance market.

Huaqing Electrical Appliances deals with these home appliance factories. Of course, it knows the detailed situation. Even if there is some trouble, the first reaction will be in the Huaqing Electrical Appliances store.

After Wang Chao told Jiang Xiaobai the situation, Jiang Xiaobai was speechless and conveyed the matter to Song Hanbin.

Song Hanbin frowned tightly: "This Ni Feng has gone too far. What is he going to do? Internal strife? He wants the TV market to belong to him alone. He is really too arrogant."

Although Song Hanbin is retired now, he is still upright. He was still very angry when he heard the news of such malicious competition from Changhong.

The news Jiang Xiaobai just learned from Wang Chao is that Changhong has signed an exclusive monopoly supply contract with eight domestic color tube factories. The color tube is the most important component in the production of color TVs, and the price can reach the price of color TV production. most of the cost.

Changhong has signed a monopoly supply contract with eight domestic color tube factories, which is equivalent to controlling the price of color TVs. If other color TV factories want to produce color tubes, they need to import from abroad, or some small factories Buy at a high price.

What's more, it may not be available for purchase.

They controlled the price of color TVs and then took the initiative to lower the prices. I have to say that this move was quite ruthless, as they wanted to clear out the prices of other color TV manufacturers.

Jiang Xiaobai watched Song Hanbin getting angry from the side, but it was difficult to say anything. To put it bluntly, this is business competition. Whether it is a state-owned enterprise or a private enterprise, although it is said to be internal strife, it is also a form of competition.

So although Jiang Xiaobai couldn't stand it, there was nothing to say. It was normal competition.

"Actually, I think this is not bad. Lower the price. It will always make everyone unbearable, so that they can know that they are on the wrong path. To a certain extent, I think what Ni Feng said is not wrong." Jiang Xiaobai He spoke slowly.

Song Hanbin raised his eyebrows, and Jiang Xiaobai explained: "The home appliance industry has long been on the wrong track. In the past few years, when the foreign brands that were killed in the defense war against foreign brands abandoned their armor, they should focus their energy and put their profits. When it comes to technology research and development,

Improve their own technology, but many brands continue to cut prices and engage in price wars. Although the previous price wars were not as fierce as Changhong's, there were still some. Today you cut the price, and tomorrow I will cut the price.

No one has the intention to develop. Changhong's price war this time is also a good opportunity to bloodbath the TV market. If Changhong wins, it will be able to free up energy to develop technology.

If Changhong fails, other brands will not be able to benefit from it. It would be a good idea to wake up earlier and realize that this is not going to work. "

Jiang Xiaobai said, and Song Hanbin nodded in agreement. The anger in his heart was somewhat relieved. Of course, the main reason was that he also understood that even if he was angry again, he couldn't control the matter. Then he asked: "Xiaobai, do you think Changhong can win? Can it unify the home appliance market?"

"I don't think Changhong can succeed." Jiang Xiaobai shook his head and said.

"Why hasn't Changhong already signed a monopoly supply contract?" Song Hanbin asked doubtfully. Although he didn't agree with Changhong's approach, he had to admit that Changhong's chances of winning were quite high now.