Rebirth of the World’s Richest Man
Chapter 2831: Propaganda means
“The methods of publicity must be diversified, not limited to traditional media and newspapers, various TV series, movies, etc., our advertisements can be cleverly embedded in them.
Nowadays, the number of domestic TV dramas in cities has reached 100%, and the proportion in rural areas is basically about 90%. The placement of advertisements in TV dramas and movies is very important..."
"Of course, when placing advertisements, we must also select them to ensure they are in line with the positioning of our car brand. I won't go into details about this. You two should understand..."
"Also, don't be afraid when promoting. If you step on other cars when you should, you will damage their reputation. Is the worst possible outcome a lawsuit? Are we still afraid of a lawsuit with them on our own land? ?”
Jiang Xiaobai is doing everything possible. The current automobile market is relatively chaotic. On the one hand, the authorities are trying to activate the domestic demand market, and automobiles and real estate have become new consumption hot spots.
The ownership of family cars has doubled year after year, and experts predict that the era of domestic family cars has arrived.
Under the hot market scene, the automobile industry is particularly profitable.
For example, the price of the same Volkswagen Beetle in China is 3.6 times more expensive than abroad, the price of Buick is 2.36 times more expensive than abroad, and the price of Toyota Corolla is 2.8 times.
What kind of concept is this? To borrow a famous saying from "Das Kapital".
If there is a 10% profit, capital will be used everywhere; if there is a 20% profit, capital will be active;
With 50% profit, capital will take desperate risks; for 100% profit, capital will dare to trample all human laws; with more than 300% profit, capital will dare to commit any crime and even risk hanging.
Each one has more than three times and more than twice the profit. All these companies are rushing to build cars. The profits are huge and the market is still expanding. Who can watch this thing on their lips? The fat is slipping away.
Everyone wants to take a bite.
It is not too difficult to enter the market at this time, so it is very confusing. It seems that as long as you can build a car, you can always make money.
For example, Jinmen Xiali, Jinmen Dafa, Geely Automobile, etc.
But in the future, the competition in the market will become greater as more companies enter the industry. The market will not remain chaotic. There will always be a point in time when fierce competition will begin. The small fish will eat the shrimps, and the big ones will eat the shrimps. Fish eat small fish, and finally it became completely clear in the market.
It's very simple. This is the law of business competition. If we don't start the layout in advance, the competition will become fierce when the time comes. Huahai Automobile will not have its own characteristics and will definitely be eliminated by the market in the end.
This has nothing to do with whether you have strong capital or not. No matter how strong your capital is, no one will buy the cars you build, and you can’t keep investing money in them. Enterprises always have to make profits, and those with strong capital can support more. Yes, but it is just lingering. If we can't find a solution, we will go bankrupt.
Market competition is so cruel.
By the time Jiang Xiaobai and Mao Zhenhua were about to talk, it was already past 12 noon. Mao Zhenhua and Tian Yuan wanted to keep Jiang Xiaobai in the company for dinner, but Jiang Xiaobai waved his hand and refused.
"Forget it, I won't have dinner with you. Let's do it next time. Someone from Xinlang is here and they are still waiting for me. I'll go back and entertain them." Jiang Xiaobai refused the invitation of the two people, and then took Zhang Tingting and Li Longquan and the two left.
At this time, Wang Zhidong had been waiting for two hours. He got up at four o'clock in the morning, packed up the airport for arrival at five o'clock, and got off the plane in Shanghai at eight o'clock. , arrived at Huaqing Holding Group before nine o'clock.
I have been waiting for more than three hours. I didn't sleep well last night. I got up early to catch the flight and didn't eat. Now I'm at the restaurant at noon. I'm already so hungry that my heart is pressed to my back. It's like another day. Tired and sleepy, but not in the mood to rest.
I drank cup after cup of hot tea in the reception room, went to the toilet again and again, smoked more than half a pack of cigarettes, not to mention checking the time on my watch.
In the morning, there were a lot of people waiting to see Jiang Xiaobai in the reception room, most of them without reservations. It was noon, and everyone except Wang Zhidong got up and left to eat. They would wait until they came back in the afternoon to continue. Wait, but Wang Zhidong is unwilling to leave.
Pacing back and forth in the reception room, looking anxiously towards the corridor from time to time.
The waiting time always passes very slowly, especially when there are urgent things, not to mention that the days are almost like years.
Looking up and then looking down at the watch has almost become a subconscious action all morning. But when Wang Zhidong looked up once and was about to look down at the time, he suddenly realized something. Looking into the corridor.
A young man took the lead and walked in front with great momentum, followed by a man and a woman. It was Jiang Xiaobai, his secretary and driver.
"Dr. Jiang." Wang Zhidong shouted hoarsely and hurried towards the outside of the reception room to greet him.
"Zhidong." Jiang Xiaobai and Wang Zhidong shook hands: "It's been a long wait."
"I..." Wang Zhidong subconsciously wanted to be polite, but Jiang Xiaobai continued: "You haven't eaten yet, have you?"
"No." Wang Zhidong said honestly. In order to wait for Jiang Xiaobai to come back and see him as soon as possible, he would not be willing to go to eat. If Jiang Xiaobai came back during the meal break and missed it, Jiang Xiaobai would rest again and be busy in the afternoon. Who knows when I will have time, maybe it will be arranged until the evening.
"That's it, Zhang Tingting, go to the cafeteria and get two meals and bring them to my office." Jiang Xiaobai ordered, and then said to Wang Zhidong: "Let's go to my office."
"Yes." Wang Zhidong nodded, and suddenly thought of the two meals Jiang Xiaobai had given him, he asked, "Dr. Jiang, you didn't eat either?"
"No, I was testing new cars at the Huahai Automobile Factory in the morning, and then I had another meeting. I'm just finishing my work now. I knew you were coming, so I hurried back. Let's eat and chat later."
Wang Zhidong nodded vigorously when he heard this, and felt very moved and warm in his heart. At this point, Jiang Xiaobai came back to see him without eating after being busy. This was a way of giving himself a lot of face.
What made him even more emotional was that Jiang Xiaobai had come this far and was still so dedicated to his work. He was so busy that he didn't even have time to eat.
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