Rebirth of the World’s Richest Man

Jiang Xiaobai arranged to contact the flight route here, and was going to go back. As soon as he contacted here, Ford, which had been paying attention to the movement of Huaqing Holding Group, had already got the news.

Then an emergency meeting was held, and the content of the meeting was very simple, that is how to receive Jiang Xiaobai.

How to receive Jiang Xiaobai? It seems to be a simple reception problem, but what is reflected is the attitude towards Huaqing Holding Group in the following negotiations.

Is it an appropriate concession, or continue to be tough.

This is a problem. Appropriate concessions, even a little bit, involve amounts and assets that are calculated in tens of millions, or even hundreds of millions.

At the end of the meeting, Ford finally unified their opinions. These brands were too much of a drag on Ford and distracted too much of Ford's energy.

Now Huaqing Holdings Group wants it and has the strength to afford it.

There are quite a few companies in the automotive industry around the world, and there are also many powerful companies that can eat up these car brands in their hands, such as the four major automakers, GM, Volkswagen, Toyota and the like.

It must be very simple to eat these things.

Let's take another example, such as BMW, DaimlerChrysler, etc., which can be acquired.

But these companies, people will not come to buy these brands, after all, they don't have any brands in their hands.

For example, on the General Motors side, the well-known Buick, Chevrolet, Cadillac, and Hummer are all GM.

From low-end to mid-range to high-end, we have cultivated our own brands.

Besides, Volkswagen's brand group includes Audi, Lamborghini, Volkswagen, Skoda, Bentley, Bugatti, Porsche and so on.

That's a lot too.

Everyone has their own brand group, why do they buy your brands?

It’s all a loss in your hands. If you don’t want it, will others want it?

Find a suitable one to buy and those who are interested, such as some small car manufacturers, but they don't have the strength, and they have more energy than energy.

So Ford wants to shrink the front line and deal with these brands, which is interesting and has no money. Those who are powerful don't look down on them.

It is not easy to deal with it. Except for the Huaqing Holding Group, Huahai Automobile has been established for a short time and has not cultivated its own brand group. It needs to acquire some brand groups to fill itself.

Coincidentally, Huaqing Holding Group has this demand and this strength.

It's not easy to meet such a buyer. If you miss this buyer, you don't know when the next buyer will be.

So on the fourth day when Jiang Xiaobai arrived in Tuyue City, the president of Ford, along with several vice presidents and the heads of the negotiation team, rushed to the hotel where Jiang Xiaobai was staying to meet Jiang Xiaobai.

This time, the main person in charge of the Ford company came over, so Jiang Xiaobai didn't hold back any more, just tidied up and came down.

What is jet lag, what is not acclimatized to, it is gone, the two sides first had a good talk, and then Jiang Xiaobai participated in the belated reception banquet prepared by Ford.

Of course, it's not called a reception banquet here, but a welcome dinner.

On the fifth day after arriving in Twisting City, it was considered that the work officially started and entered the process of inspection and evaluation.

Jiang Xiaobai also began to visit various car manufacturers.

The founder of Ford is known as the person who "put wheels on the world", and Ford is also one of the four major automobile manufacturers in the world.

There are 500,000 employees employed, and the annual sales exceed the level of 100 billion US dollars. It also has many sub-brands.

Just the brands that are going to be transferred this time include the Land Rover series of cars, Jaguar, Aston Martin, and Volvo.

There are many assets involved in the four brands.

Ford is particularly active and wants to sell these four sub-brands in one package.

But Jiang Xiaobai's attitude is not very positive, anyway, if you invite me to visit, I will visit, if you invite me to inspect, I will inspect.

I read the materials handed over as needed, but after reading them, I didn't express my opinion in a hurry.

Instead, ask Ford to quote a price.

Ford's offer, Land Rover's car, took the initiative to reduce by 100 million US dollars, 1.1 billion US dollars, and then Jaguar's offer was 1.5 billion US dollars.

This adds up to 26 US dollars, and then Aston Martin quoted 800 million US dollars, which added up to 3.4 billion US dollars.

Then Volvo's stock price is 1.6 billion US dollars, which adds up to 5 billion US dollars.

Five billion U.S. dollars sounds like an astronomical figure to ordinary people, but in Ford's view, this has already been dealt with bravely.

It's really a bloody sale.

When buying Land Rover, it spent more than two billion US dollars. At that time, Ford bought all four-wheel drive vehicles under BMW, including Land Rover.

It cost 3.9 billion U.S. dollars, of which the Land Rover series cars were quoted at about 2 billion U.S. dollars.

Now it only costs 1.1 billion US dollars, and the loss is 1 billion US dollars.

The purchase price of Jaguar was even more expensive. In order to acquire Jaguar, Ford mobilized 4 billion US dollars. Up to now, it only dared to report 1.5 billion US dollars, with a loss of 2.5 billion US dollars.

Aston Martin did not spend less money when it acquired it. Now it is quoting 800 million U.S. dollars, but it has also lost hundreds of millions of U.S. dollars.

Finally, there is Volvo. When Volvo was acquired by Ford, it spent a total of 6.4 billion US dollars. Now the quotation is 1.6 billion US dollars, and it has lost 4.8 billion US dollars all of a sudden.

If you calculate carefully, these four brands have lost more than 8 billion U.S. dollars, and now they are packaged and sold, but they just can't hold on.

If you want to shrink the front line, the front line is too long, and you really can't bear it. Even if it is a loss, you need to sell it.

Just hearing the quotation, Jiang Xiaobai was already happy in his heart, five billion US dollars, if it wasn't for taking advantage of this opportunity, Ford would never have sold it at such a low price.

It is useless to keep the brands that have invested so much money but cannot make profits and continue to lose money by shrinking the front line in an all-round way and maintaining their own profitable brands.

This is no exaggeration. For example, Aston Martin has gone through seven bankruptcies, and the various funds are back and forth. Sometimes it cannot continue to operate after a period of operation.

It's not that Aston Martin's brand is not well-known enough, these are all royal cars, but the production capacity and sales volume are not enough, and they are always losing money.