Rebirth of the World’s Richest Man
Chapter 3016: Four Brands
Biquge www.xbiquge.bz, the fastest updated reborn richest man in the world!
In fact, not only Aston Martin, but also Bugatti and the like, which sound like expensive sports cars, how much is a car, very expensive.
Ordinary people may think that this kind of car companies must be very profitable, but in fact, the more high-end cars, the smaller the sales.
So there is a lot of loss.
However, although Jiang Xiaobai was already happy in his heart, he remained calm on the surface, frowning reluctantly.
"Jiang Dong, do you have this wish? Are you interested in these brands?" The person in charge of Ford looked at Jiang Xiaobai and asked.
Jiang Xiaobai pondered for a while, and then slowly said: "I am very optimistic about these brands. Each brand has its own history, and some cars sell well, but with so many brands, Such a high stock price.
Even if our Huaqing Holdings Group can bite the bullet and squeeze out the money, after the acquisition, with such a big hole, we will lose money year after year.
This means that your Ford family has a big business and can afford it, but if our Huaqing Holding Group does this, it may not be able to bear it for a few years. "
The translator on the side translated Jiang Xiaobai's words to the person in charge of Ford. Jiang Xiaobai's words were ambiguous, neither agreeing nor disagreeing.
It is said that these brands are better, but it is also said that the pressure is high.
People don't know what Jiang Xiaobai means, nor what Jiang Xiaobai's attitude is.
Although Ford said it was unclear what Jiang Xiaobai's attitude was, their attitude was very firm, that is, they wanted to get rid of these brands.
Before Ford, it implemented a multi-brand strategy, that is, from high-end to mid-range, and then to low-end cars, each industry market has its own cars, and all of them have sales. The brand extension is very good.
However, this brand strategy is not without flaws, and it will bring a great burden to business operations.
Now that Ford has been losing money, such a large group has begun to adjust its strategy, and put forward a slogan called OneFord, which means "One Ford".
The core of the "One Ford" strategy is to comprehensively shrink Ford's strategy, sell redundant brands, and only focus on its own brand and follow the high-quality line.
Jiang Xiaobai didn't refuse the negotiation, but he kept showing that he was not too interested.
This person may be like this. If you are in a rush, it is very likely that you will put your hot face on someone's cold ass, but on the contrary, if you keep a little cold, the other party will become more enthusiastic.
After all this tugging, Jiang Xiaobai was considered successful and took the initiative.
However, even if you take the initiative, it will be a major acquisition worth 5 billion US dollars, which cannot be completed in a day.
Moreover, Jiang Xiaobai wanted to cut more money, and he didn't want to pay five billion US dollars, but wanted a lower price.
Even if it doesn't work, it can be lowered a little bit, 100 million U.S. dollars less is 100 million U.S. dollars, and the pressure on the group will be even smaller.
The negotiation was advancing rapidly. Jiang Xiaobai was not too active, but Ford advanced very quickly. After a week, the two parties had formed a general intention.
The price bottom line in the minds of both parties is already very close, that is, forty-five dollars, not because Jiang Xiaobai doesn't want to grind the price again, and bargain again, but sometimes bargaining is not unlimited.
The price of some things is where it is. If you haggle too hard, you can only end up talking about it. If you do anything too much, there will be problems.
So at 4.5 billion here, Jiang Xiaobai knew that he was close to the bottom line of the other party's heart. If the price was lower, it is estimated that Ford would rather throw these four brands in his hands than sell to Jiang Xiaobai.
"How much is the other party's quotation today?" Jiang Xiaobai was in the hotel, not participating in the specific negotiations, but just paying attention to the progress of the negotiations. The specific matters were still left to Zhang Weiyi.
In this way, it can be regarded as expressing his attitude, an attitude of not caring, which is used to put pressure on Ford.
"Jiang Dong, they quoted a price of 4.6 billion today, and there is only 100 million US dollars left between our bid. I guess it will be possible to negotiate in a few days. The final transaction price should be the same as ours. Think about the same, around 4.55 billion..."
Zhang Weiyi reported that Jiang Xiaobai held the teacup and did not speak when he heard the words. After thinking for a while, Jiang Xiaobai put down the teacup and stood up.
Looking at Zhang Weiyi, he said, "Don't procrastinate any longer. I promise them a price of 4.6 billion US dollars tomorrow. This is almost the same. Don't hold back any longer. After the negotiation, we will sign the contract within two days."
Zhang Weiyi was taken aback, and quickly nodded. Jiang Xiaobai's character is like this. It can be said that he dragged on for several days and even threatened the other party by walking to gain the initiative in the negotiation.
You can also show a nonchalant attitude to suppress the other party's price and force the other party to retreat.
But at the final stage, Jiang Xiaobai also spent a lot of money to end the negotiation decisively, and he would not take advantage of it.
This is the charm of Jiang Xiaobai.
After the negotiations started the next day, Ford was very surprised by Huaqing Holding Group's move to increase the price, but after the surprise, it was a surprise.
This is an extra 50 million US dollars, of course they are willing.
An agreement was reached on money, and Ford also began to make concessions on the remaining assets.
After all, Jiang Xiaobai was so happy, they also wanted to complete the negotiation as soon as possible.
In the end, Zhang Weiyi did the math, and the extra 50 million U.S. dollars was very worthwhile. Although there was an extra 50 million U.S. dollars here, the technology and materials he got were special to Huahai Automobile. important.
Even some technologies that don't seem very important in Ford Motor can be used anywhere in Huahai Motor.
Even if it is not needed, it can be transferred to Jili Automobile or Wanxiang Automobile. There is no way. This is the strength of the world's four major automakers.
The technology and brand accumulated over the past 100 years are simply not comparable to Huahai Automobile, a car manufacturer that has only been established for 10 years.
Just take out a little thing, it is enough for Huahai Automobile Factory to digest.
This is still the Huahai Automobile Factory. If it is replaced by Jili and Wanxiang Automobiles, it is estimated that they will be excited to see these technologies.
It's really too lacking in technology and starting too late.
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