Rebirth of the World’s Richest Man

Chapter 3211: National Travel Changes to Aviation

In the report submitted by Yaohan Supermarket, there are two light industrial products that want to create their own brand. Jiang Xiaobai looked at the application content in detail. One is a bed sheet and quilt cover, and the other is a clothing brand for pajamas.

What Yaohan Supermarket means is that if these two items can be built into independent brands, the cost will be greatly reduced, and the profit will also increase at the same time.

It can also be supplied to other places, needless to say pajamas. The pajamas were basically not available in the country in the past. The economy is not enough to support the citizens to change their pajamas after returning home.

There are not many people who have this condition now, but Liu Xiaomei predicts that the domestic pajamas market will have great potential in the future, and hopes that Yaohan Supermarket can also operate such a pajamas brand.

However, after Jiang Xiaobai finished reading it, he wrote the word "disagree" on the report, and added a paragraph after it.

"Focus on the core business of the enterprise and enhance the core competitiveness of the enterprise..."

That's right, Liu Xiaomei's idea is very good, reducing the cost of the enterprise and increasing the profit of the enterprise, these two points are not wrong wherever they go.

Doing business is to make money, and reducing the cost of products can indeed make money.

But the core of this problem is that you can’t just do business, what do you do to make money, and why Yaohan Supermarket closed down at that time, this is of course related to Yaohan Supermarket’s crazy borrowing and expansion at that time. Of course, it also has something to do with just catching up The financial crisis is also relevant.

But there is also Yaohan Supermarket here, which is related to heavy assets.

A large multinational supermarket chain group, although it is relatively large in scale and has a large number of personnel, it is basically in the category of light assets.

Asset-light refers to the operating mode in which the enterprise has lower investment capital, faster turnover, and higher capital returns. Utilize and integrate existing key resource capabilities, so it has less investment, good at effectively using debt leverage, high operating efficiency, low risk, low operating capital consumption, or even negative; good at effectively using value leverage, high return on invested capital, fast growth, The growth value and value realization efficiency are high, and it can quickly gain the favor of capital...

The classic characteristics of the asset-light model are that the investment is small and the output is large, the product must have high added value, and the brand value must be high.

Asset-heavy is just the opposite, with larger capital investment, less profit returns and lower profit margins. After the product is updated, the production line needs to be updated, and the asset depreciation rate is high, such as most machinery manufacturing enterprises.

For example, Changxingju Real Estate Company under the Huaqing Holding Group, such as Hualian Computer, such as an energy company, such as the Minzhong Company that is about to be established.

These are asset-heavy companies, a civil heavy company, which has not yet made money, but has invested a lot. From the initial purchase of bauxite, to the subsequent construction of electrolytic aluminum and alumina projects, and the construction of related power plants, this It's all investment.

I didn’t make any money, so I started to invest so much. If I want to get back my capital, I don’t know how long it will take, even if the market is good, it will take a lot of time.

However, some Yaohan supermarkets are typical asset-light models. The supermarket industry itself utilizes and integrates resources.

Rent a place, simply decorate it, introduce various partners, suppliers, etc., and then the supermarket serves as a platform.

The platform, like Ahli and Jingdong in the later generations, is a platform provided. Of course, both platforms also have their own independent brands, but they cannot manage all the left and right brands. What? Money is earned.

It ended up being a hodgepodge.

For example, Ari has so many products on the shelves. If each of them is a self-owned brand, then I don’t know how much money it will cost and how long it will take to build it.

But they just provide a platform, and this platform is asset-light.

Of course, there is no absolute boundary between light assets and heavy assets. Sometimes light assets can become heavy assets, and heavy assets can also become light assets.

For example, the clothing industry has always been asset-heavy in the past, because you need a factory building to produce clothing. To have a factory building, you must first have a piece of land. After you have the land, you need to build a factory building. into the production line.

Then you need factory libraries and so on.

This is a typical enterprise with a heavy asset model.

But later Vancl abruptly changed the asset-heavy model into an asset-light model, with no factory buildings or production lines.

What kind of clothes are needed are directly handed over to the downstream clothing companies, and then the downstream clothing companies supply the goods, which immediately throws away heavy assets, plus the added value of the brand, the investment is not large, and the return is quite high.

Yaohan Supermarket has some self-managed brands, but it doesn’t mean that you can earn whatever you want to make money, you want everything, and the end result is that you can’t catch anything.

Jiang Xiaobai spent so much money to buy Yaohan Supermarket, it must not be because of Liu Xiaomei's mess.

It took a whole morning in the morning. The documents reported in Jiang Xiaobai's hands were only processed by one-third of the workload. In the afternoon, Jiang Xiaobai did not deal with the documents in his hands document.

It's not that Jiang Xiaobai doesn't want to deal with it anymore, but that he doesn't have this time anymore. There are many activities that Jiang Xiaobai needs to attend, some invitations, and some people who need to meet. .

For two or three days in a row, Jiang Xiaobai was dealing with the affairs in hand, and Zhang Weiyi also came to Jiang Xiaobai several times with a plan in the middle, and discussed with Jiang Xiaobai how to proceed with Yili's three-step approach.

Of course, the main thing is how to operate the first two steps. As for the third step, it is very simple.

During this time, Wang Hua from Chunqiu International Travel Service also came to report with Jiang Xiaobai the progress of Chunqiu National Travel Service's transformation into Chunqiu Airlines.

To say that Wang Hua is quite capable, Jiang Xiaobai is often just matchmaking, but Wang Hua can quickly make connections, and he is also a person who knows how to make money. Of course, it's not a bad thing to be able to drill. After all, doing business is inseparable from dealing with relevant departments.

The aviation side has already started to approve the qualification of Chunqiu International Travel, and the funds are also ready, and they are already talking with the airline company. It is estimated that it will not take long for Wang Hua's dream to come true.