Rebirth of the World’s Richest Man

"Dr. Jiang, in the first three quarters of this year, statistics show that in the domestic market, the total turnover was more than 16 billion, and in the foreign market, the overall turnover was more than 2 billion. The total turnover is It’s 18.3 billion.

In terms of performance segments, commercial desktops account for 19%, personal consumption accounts for 20%, and notebook computers..."

"The domestic macro-economy has continued to improve in the past two years, with GDP growing at a rapid rate of 9.5%, which has also promoted the rapid growth of PC sales. Among them, the large and medium-sized enterprises and government customer markets have increased significantly, with growth rates exceeding 18%; the small town consumer market User demand is growing rapidly, becoming the main source of PC growth..."

Ni Guangnan reported on the good aspects, and then reported on the problems faced. This is also a normal reporting pattern.

If a company is prosperous and has no problems at all, it means that it is not far away from collapse. There is no perfect market, no perfect model, and no perfect product.

The market is constantly changing, models are constantly being introduced, and products are constantly being updated. If any company does not have a sense of crisis, if it does not have crisis awareness and cannot discover the problems faced by its own company, then it will not be long before it goes bankrupt.

"But the market competition has become more intense in the past two years, the average unit price continues to decline, and manufacturers face challenges in profitability..."

Of course, Jiang Xiaobai is here to listen to the report today, not to listen to your cries. If you find a problem, you definitely can't wait for the boss to solve it for you.

Immediately, Ni Guangnan gave another solution.

"First of all, we are targeting transactional customers: optimizing the business model and actively expanding the incremental market in small towns. Secondly, we are targeting relationship customers: improving our ability to serve large and medium-sized customers and blocking major competitors."

Ni Guangnan did not mention the name of the main competitor, but everyone present knew it, and that was Lian Xiang.

"I heard that Lian Xiang has been doing a lot of things recently?" Jiang Xiaobai said casually while drinking tea. In the past two years, Jiang Xiaobai really didn't pay much attention to Lian Xiang. He was involved in heavy industry and new energy vehicles, which involved Jiang Xiaobai too much. Jiang Xiaobai's energy led to Jiang Xiaobai not focusing on the computer industry at all.

"Yes, Director Jiang. In the past two years, Lianxiang managed the twists and turns of spin-off and handover, entering the Internet, and returning to PC. He spared a big circle and finally returned to the PC business." Ni Guangnan said about this matter, There was a touch of sarcasm on his face.

In fact, Hualian Computer's ability to catch up with Lianxiang Computer in the past two years also depends on Lianxiang Computer's constant mistakes.

In the market at the beginning, although Hualian Computer forced Lianxiang Computer to make constant concessions, Lianxiang Computer has been operating in the market for so many years and its reputation is not in vain.

In the market that has exited, there are still many places that have market share. However, Hualian Computer is a newly built company with an unstable foundation. It was originally said to be able to compete with Lianxiang Computer, but in fact it is still far behind.

But in the past two years, Lianxiang kept making mistakes, and Hualian Computer finally caught up.

Whether it is in terms of market share or brand reputation, it can firmly compete with Lianxiang.

Of course, it has been difficult to even think about the past two years. They made a series of big moves, but in the end nothing was accomplished.

Ni Guangnan couldn't hold it back in the end and snorted coldly: "It's just nonsense."

Just messing around, this is Ni Guangnan's evaluation of Lian Xiang's past two years. Jiang Xiaobai wasn't too clear about Lian Xiang's affairs, so he asked: "How did Lian Xiang go through all the fuss?"

The person who knows you best may not be you yourself, but your enemies and rivals, and Ni Guangnan's feelings for Lian Xiang are a little more complicated.

How should I put it? I love and hate it at the same time. I love Lian Xiang and I hate Mr. Liu. No matter what, Lian Xiang owes a lot of credit to Ni Guangnan for reaching this year. This company that he worked so hard to create, How is it possible to say that there is no emotion?

Especially for many entrepreneurs, sometimes the energy invested in the business is actually more than the energy invested in the growth of their own children.

It is really no exaggeration to say that a company is like a child raised by oneself.

Seeing Mr. Liu put Lian Xiang into this state over the past two years, he naturally felt very uncomfortable, so it was okay for Jiang Xiaobai not to ask, but when he asked Ni Guangnan, he couldn't help but complain.

The cause of the matter starts from two years ago, that is, two years ago now. In the previous life, Mr. Liu decided on his successor at the turn of the millennium.

But in this life, because of the presence of Jiang Xiaobai and Hualian Computer, Mr. Liu didn't decide on his successor until two years ago.

In the winter of 2010, at Lianxiang’s year-end summary meeting, also known as the annual meeting, Mr. Liu personally handed over two banners embroidered with “Lianxiang Computer Company” and “Lianxiang China Digital Company” to Yang Yuanqing. In the hands of Guo Wei.

This is his chosen successor, who has been trained for more than ten years. Yang Yuanqing is a sales wizard. He is basically responsible for everything such as the competition for the computer market.

Guo Wei is an administrative talent, and the famous sentence "What will happen to the world if human beings don't think straight?" is his idea.

Yang Yuanqing got the name and PC business of Lianxiang, which represented 100% of the property and 80% of the employees and business income. Guo Wei got the IT service business of Digital China.

This is basically confirmed, even think about the pattern of the past two years.

Yang Yuanqing takes the lead and Guo Wei plays the supporting role. Mr. Liu retreated behind the scenes and became the emperor.

In April of the following year, Yang Yuanqing officially assumed the position of president of Lianxiang Group. When a new official takes office, he will naturally make some moves.

Once he had the power, he carried out his orders. Businessman Yang Yuanqing pinned a small sign on his chest on the first day, which read "Please call me Yuan Qing".

"Haha, this guy is quite interesting. Please call me Yuan Qing." Listening to Ni Guangnan's narration, Jiang Xiaobai couldn't help but laugh out loud. Please call me Yuan Qing. Damn it, why don't I call you Yuan Fang? .

There was also laughter in the conference room. To say that these information were all internal information, that is to say, Ni Guangnan knew it, but Ni Guangnan would definitely not complain to his subordinates. When Jiang Xiaobai came and asked, Ni Guangnan started to complain.

This complaint couldn't stop the car, and everything was said.

Ni Guangnan also thinks this guy is very funny. He was indeed a talented person when he was doing sales, but he didn't expect that he would be so interesting after becoming the president. It's exactly the same as when you're in sales.