Rebirth of the World’s Richest Man

The Kende Chicken incident continues to ferment, and even overshadowed Heinz Delicious Company's incident for a while. This is mainly due to two reasons. One is because Heinz Delicious Company has announced its withdrawal from the domestic market, and at the same time all products have been withdrawn. Returned for destruction.

Another reason is that the reputation of Heinz Delicious Company is incomparable with that of Kendall Chicken. As a fast food brand of two major overseas brands, Kendall Chicken has been established in the market and in the hearts of consumers after more than ten years of intensive cultivation in China. Very famous.

It was once regarded as a high-end restaurant chain by domestic consumers, and some rural children did not even dare to walk in.

The greater the reputation, the stronger the backlash will be after an incident occurs. Therefore, the matter of winning the chicken does not even need to be fueled by the members of the Oriental Society. It is spread a lot, not to mention that there is the Oriental Society behind it.

The whole Kende Chicken situation was suddenly a situation where everyone was shouting and fighting, especially many domestic shopping malls and real estate companies unilaterally kicked out Kende Chicken and tore up the contract.

This puts Kendeji in a difficult situation even more.

From the first store to thousands of stores, it took Kende Chicken 18 years and 18 years of hard work to establish its brand image and corporate positioning.

As a result, it was destroyed in one day. In less than a week, more than 400 stores were closed. More than 400 stores.

This is equivalent to closing half of Kende Chicken's stores in the mainland, losing half of the market, and losing half of the market in a week.

Can the remaining market be maintained?

The president of Yazhou Kende Chicken has resigned, and the headquarters has appointed a new person in charge to handle the matter, but the new person in charge is of no use.

Because this time's turmoil is not crisis public relations at all, but desperate public relations. It would be okay if the people of the Oriental Club did not end up, but now that the Oriental Club has come to an end, there is no time for Kendeji to react. We've gotten things to this point.

It's no use asking the new person in charge of Kende Chicken to ask for mercy. Of course, the difference between Kende Chicken and Heinz is that.

Kentucky Fried Chicken admitted it from the beginning and did not say that it was doing some sensational things like Heinz Delicious Source, such as trying to do public relations.

Instead, they admitted their mistakes as soon as possible and apologized to the public. As for the content of Sudanese red, this is also the problem of the underlying suppliers.

In fact, this kind of thing is obvious, but after it was exposed, what was the use of just apologizing? He was still beaten with a stick by the Oriental Society, and his head was covered and turned around.

One day after the new person in charge arrived, he figured out how to deal with the matter. One was to calm down the incident that was stirred up, and the other was to find Jiang Xiaobai's public relations.

The conflict cannot be further intensified.

A week after the incident at Kende Chicken began, Kende Chicken issued another announcement, saying that customers with Kende Chicken purchase receipts could come to Kende Chicken to claim compensation.

And if there is any problem, Kendeji will definitely be responsible to the end.

This approach has somewhat recovered some of the damage to the image, and it has stopped the decline in reputation. However, at this time, Kende Chicken has lost half of its market share, which can be said to be a heavy loss. .

The remaining public relations officer, Jiang Xiaobai, cannot let Dongfang Hui take action again. If Jiang Xiaobai once again stirs up public anger against Ken Deji, then nothing he does next will be of any use.

After all, in China, Huaqing Holding Group is a real local leader. It is not even accurate to say that it is a local leader. A strong dragon can't overpower the local leader. What's more, the Huaqing Holding Group entrenched in the country is directly a one-stop company.

There is no place where a willing chicken can hold it down.

If they couldn't help themselves, they had to find someone. Kendeji's business in China for more than ten years was not in vain. Soon, someone was willing to help.

Make an appointment with Jiang Xiaobai.

This matter came through Zhang Weiyi. Generally speaking, when Huaqing Holding Group has external entertainment and dealings with people within the system, Zhang Weiyi comes forward more often.

So it came through Zhang Weiyi.

"The person in charge of Kendou Chicken is missing," Jiang Xiaobai waved his hand directly.

"Director Jiang, we are still in the Magic City now. We always have to give face to attend this dinner. Director Jiang, I will accompany you then. Director Liu's face always needs to be taken care of." Zhang Weiyi He said awkwardly.

"Taking care of this face, taking care of that face, taking care of what? Face is all earned by yourself. Lao Zhang, I say that's what you are like. You are always involved in these worldly things. I know you are in business, but you don't know. I thought you were messing around in the system."

Jiang Xiaobai said angrily.

Zhang Weiyi grimaced: "Okay, Director Jiang, don't blame me. It's settled. Let's go and have a look."

Zhang Weiyi turned around and left without waiting for Jiang Xiaobai to answer.

Zhang Tingting looked at Jiang Xiaobai with some embarrassment.

"Director Jiang, what about this itinerary?"

Jiang Xiaobai sighed: "Add it, I'll go there then."

Although he also complained about Zhang Weiyi, he also understood that it was not easy for Zhang Weiyi. It was impossible for a company as big as Huaqing Holding Group not to deal with the outside world.

These matters are all handled by Zhang Weiyi, who also has his own difficulties.

So although Jiang Xiaobai complained, he finally agreed.

When he got off work in the evening, Zhang Weiyi was afraid that Jiang Xiaobai would not go as promised, so he came to Jiang Xiaobai's office in advance to wait for him.

After the two arrived at the appointed hotel, Director Liu and the new person in charge of Kendeji, Wang Weidong, were already waiting.

That's right, the new head of Kendeji is not a foreigner, but a Chinese. Generally speaking, regional presidents from all continents need real confidants.

Generally speaking, it is not Wang Weidong's turn, but this time the incident happened suddenly. Kendeji did some research and felt that they should find someone who understands the domestic conditions to handle this matter.

This is the opportunity for Wang Weidong. Unfortunately, this is both an opportunity and a challenge. If it is handled well, it goes without saying that he will have a firm foothold in the future, and the regional president of this region will also be firmly established.

But if he doesn't handle it well, all the years of hard work and hard work he has put in at Kendeji will be in vain. However, he has no regrets. It's not this time, and he will never have such an opportunity to stand on this stage. superior.