"The third is the demand for investment and speculative home purchases. Data from the Ministry of Construction show that in 2004, the proportion of speculative home purchases in Magic City reached 16.6%, that in Star City was 16%, and that of office buildings was as high as 40%..."

As a professional practitioner in the real estate industry, Wang Shi's analysis was faster and more rational, and it was supported by data. It was very convincing, and everyone nodded involuntarily.

Then other people also spoke one by one. Anyway, after chatting for a long time, everyone came to the same idea. Has the development of the real estate industry been affected by macro-control? It must have been.

After all, these various policy controls are real, such as tightening "money", increasing the capital ratio of real estate development projects from 20% to more than 35%, standardizing the business management process of real estate loans by commercial banks, and determining Specific indicators for controlling real estate loan business risks: the proportion of personal housing loans shall not exceed 80%.

For example, strictly control land supply, regulate the land market, etc.

However, the impact is not as great as expected, because this has a temporary effect. For example, if the land previously approved is still under construction, there will be houses for sale while it is still under construction.

However, this regulation is indeed a fatal blow to some small real estate companies, but it is only for small real estate companies. For the entire large industry, the impact is actually far from that big.

The increased capital will not be able to survive for small real estate companies, but for large real estate companies, it is nothing more than a tighter cash flow. Therefore, the real estate industry has actually been slowly declining since the beginning of this year. It recovered, and by the end of the year, there were already signs of a boom.

It's just that this is a reshuffle.

Everyone chatted for a long time, and finally looked at Jiang Xiaobai, wanting to hear Jiang Xiaobai's opinion.

Jiang Xiaobai smiled bitterly: "You are all optimistic, so the future market must be broad, but I think everyone should think about how the real estate industry will develop in the future.

After this round of regulation, it is actually a reshuffle for the real estate industry. After this round of reshuffle, where will everyone go? What will be the focus and main strategic direction of the future development of the real estate industry? That's the problem. "

Everyone nodded after hearing the words. When Jiang Xiaobai spoke, he could always point out the problem to the point. There is no doubt that the real estate industry will have a bright future. Everyone has always agreed, but the question is how to participate in this beautiful tomorrow. This is a problem.

There is no doubt that this time's regulation has changed the chaos of the real estate industry. It is no longer the same irregular chaos as before.

It's like the Internet industry has gone through a bubble.

"Dr. Jiang, please give us a start." Wang Shi said with a smile, and others also agreed. If it was based on their judgment, everyone would believe Jiang Xiaobai.

"Okay, then let me throw some light on it." Jiang Xiaobai was not modest: "First of all, the land market, which was the most opaque in real estate development in the past, will become more transparent, and the real estate operating environment will be further optimized.

Business operations will move towards equal competition, and quality, brand and capital competition will become the basis for competition among real estate companies. In the competition, land resources will be more effectively allocated to highly competitive real estate companies, and the reorganization of real estate companies will continue..."

Everyone nodded, there is no doubt that this is the same, not to mention the real estate industry, other industries are the same.

When an industry has just begun to appear, there will be all kinds of chaos and the emergence of a group of heroes. When it develops to a certain level, it will begin to collide. After various collisions, the big fish eats the small fish, and the small fish eats the shrimp.

In the end, there may only be a few giants left colliding with each other in the market.

It is normal for the eldest and second eldest brother to leave at most one mistress, and then the rest will depend on others to survive.

“Conceptual hype will gradually lose its effectiveness, and brand and quality competition will become the main manifestations of competition.

In recent years, the concept speculation in the real estate market has become higher and higher. All kinds of concepts are unconventional and emerge one after another, showing a strong impetuous color. They comply with the needs of high-income home buyers who not only value the quality and comfort of the house, but also pursue cultural taste and fashion. .

As the needs of the high-income class are gradually met, the focus of the market shifts from high-income earners to low- and middle-income earners. Home buyers’ emphasis on commercial housing will also return to its original essence, that is, suitable for safe living, functional supporting facilities, and facilities. Complete and cost-effective. "

"Then there is the policy aspect to promote the stability and prosperity of the real estate market. Clothing, food, housing and transportation are the four major needs of people. Starting in 1978, it has developed to the present. Food, clothing, food and clothing are no longer a problem for most people, but housing The problem has become the "top priority" of people's attention.

The real estate industry is of great significance to improving the living conditions of urban residents, increasing employment, promoting the adjustment of industrial structure and the rapid development of the national economy. It has high industrial correlation, strong driving force, and close ties with the financial industry...

So in terms of policy, after this macro-control, there will definitely be changes in the policy to a certain extent, which will support the development of the real estate industry..."

After Jiang Xiaobai finished speaking, the venue was filled with discussions. Based on Jiang Xiaobai's several points, everyone started a new discussion.

“Some small and medium-sized developers who lack land and financial support, and some companies that do not have professional quality and ability but only rely on favorable opportunities to get a share of the real estate business through financial cooperation are the first to be eliminated in this reshuffle of the real estate industry. "..." Wang Shi said.

Feng Lun nodded and added: "The same goes for some high-debt companies. The level of reshuffle this round is still very strong. If we hadn't followed Changxingju Real Estate Company and sold some land plots in advance. , maybe it will be difficult to survive this round of reshuffle. Previously, cash flow was very tight..."

"Mr. Feng, this is not your family's problem, but a common problem among all real estate companies. It turns out that as long as we take the land, we will make money. The only difference is how many times we make it. So if we have money, we will take the land. If we don't have money, we will take the land." I dare to take land. As long as the land is obtained, there is nothing that cannot be developed, but it will be different in the future..." Wang Shi said with some emotion.

It's not just Feng Lun. They, Wanke, also followed Changxingju Real Estate Company and made preparations in advance, so they were able to live so smoothly. In this time of strict regulation, they still had the mood and spare energy to merge some companies.

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