Rebirth of the World’s Richest Man

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Jianlibao, in Li Jingwei's office, Li Jingwei is listening to his subordinate's report.

In the national beverage market, after the Sixth National Games, Jianlibao's market share has further increased.

It can be said that it has reached a terrifying level. At this time, Jianlibao is really beating Coca-Cola and Pepsi.

Of course, this means that in China, since the 1984 Olympic Games, Jianlibao has tasted the sweetness of sports marketing.

And this marketing method has really been achieved to the extreme. It has not been long for Coca-Cola and Pepsi to enter the country at this time.

Coupled with various restrictions, it is not an opponent of Jianlibao at all.

But after New Year's Day and before the New Year, this is really the time when sales increase.

How could not only sales have not increased, but have fallen back.

This aroused Li Jingwei's vigilance. Li Jingwei was not a reformer like Bu Xinsheng and Ma Shengli.

Rather, it grew from a dilapidated winery to a national founder.

Soon Li Jingwei got news from Jiahe Beverage Factory.

"Turn on the TV..." Li Jingwei said.

Soon, I saw the "Voice of Health" advertisements on TV in homes and beverage factories.

Li Jingwei quickly figured out the power of this ad. The whole ad is not fascinating or memorable.

But with another annoying attitude, people will remember it.

After all, as long as there are enough advertisements, the use can be remembered in people's minds.

"Amazing," said Li Jingwei, even if he was an opponent, he had to praise the person who came up with the creative idea of ​​this advertisement. He was really amazing.

"Have you contacted the TV station? We also signed up for commercial time. We didn't pay attention to it before. I hope it's not too late to make up for it." Li Jingwei asked after praising.

Admiration is nothing but admiration, but it is always an opponent. If you know the reason, you still have to catch up.

"We have contacted, but once they sign the contract, it will be for one year." The subordinate said while raising money.

"A one-year contract, is this TV station an idiot? Why is it a one-year contract? When did the TV station have this method of signing a contract?" Li Jingwei patted the table, and almost pointed at the TV station and scolded her.

In other words, Li Jingwei is not the leader of the TV station, otherwise the idiot who signed the contract would have to be fired.

The subordinate smiled bitterly and said: "In the past, wasn't it true that no one wanted the time for these rubbish advertisements? The home and the beverage factory wanted to sign, and the TV station couldn't wait for it. No need for people to say, there is no way to extend the time of the contract voluntarily." .

No one thought before that this garbage advertising time would have such an effect..."

Li Jingwei nodded, that's true, and he didn't think of it before.

"When did this beverage factory come out?" Li Jingwei asked with a frown.

After all, this is a powerful opponent who suddenly appeared.

She had never heard of such a factory before, but it popped up suddenly, even if it was other soda factories, such as Arctic Ocean or Laoshan, she could accept it.

Although no company paid much attention to this advertising fee garbage period before, and the price would not be too high, but it is not a small fee to sign it on all TV stations across the country at once.

Such a fee is not something that can be paid by a factory that is contracted by others, or a factory that treats a dead horse as a living horse doctor.

At the very least, they couldn't get Jianlibao out before the 1984 Olympics.

So this home and the beverage factory should not be unknown.

"I found out, this home and the beverage factory are located in Longcheng, Jin Province. It was only built in September this year. It is a new factory. The factory manager is Zhang Weiyi, who is from the capital."

"A music factory?" Li Jingwei frowned.

"but……"

"But what, hurry up, what's the point at this time." Li Jingwei said impatiently.

"This factory is owned by the Huaqing Holding Company in Jin Province. It is that Jiang Xiaobai. In the past two years, Jiang Xiaobai was still set up as a model of Wei's reform.

In the past two years, Jiang Xiaobai has been unknown, and he thought he had fallen like other models, but he didn't expect..."

As the subordinate was speaking, he was interrupted by Li Jingwei,

"I know this Jiang Xiaobai, and that Jiang Xiaobai's clothing is owned by Huaqing Holdings. When this clothing brand became popular, it was the same as our Jianlibao. It was based on the turmoil of the 1984 Olympic Games."

Li Jingwei remembered that it turned out to be this company.

"Didn't you hear that they were building a Huaqing Building some time ago? Why did they start making drinks again? Is it good to not make clothes?"

Li Jingwei frowned and said, if it is this company, it is really a formidable opponent, and it is very difficult to deal with.

I do a good job in sports marketing, and others are not bad.

And other marketing companies are also doing well, and more importantly, they are strong.

Huaqing Building, there is such a building there.

Even now, if the Jianlibao company only fights for funds, its strength is comparable to others.

Of course, no one who has money will be able to start a business. If that is the case, it will be easy.

It's just that it's quite depressing to have such a powerful opponent come here for no reason.

You said that you are so good at making clothes and building buildings, so what are you doing to make drinks?

There is no way for the subordinates to answer these words, how can they answer them?

"Okay, let's advertise in the newspaper first, increase the promotion efforts, and make a marketing plan." Li Jingwei said.

After Feng's subordinates went out, Li Jingwei muttered: "Jiang Xiaobai, Huaqing Holding Company, my head hurts!"

Here, Li Jingwei has a headache because his family and beverage factories have seized the market, and other beverage companies are similar.

After all, the plate is so big, if there is one more company, the other companies will be less.

But all of this has nothing to do with Jiang Xiaobai.

In the office, drinking tea with Shi Sheng, discussing things for the end of the year.

"Xiaobai factory manager, what I mean is that our Huaqing holding company has many happy events this year, the Huaqing building has also been completed, and the beverage factory has fired the first shot unexpectedly.

At the end of the year, everyone will come to Huaqing Holdings to get together, and you can say a few words to encourage everyone. "

Shi Sheng said with a smile that the sales campaign of the beverage factory at the end of the year was very successful, and this was after he took office.

"Well, all right, you arrange it." Jiang Xiaobai nodded, and everyone knew that the Huaqing Building was completed. But many people have never been here, especially those from several factories in Jianhua Village.

Taking this opportunity now, it would be good for everyone to gather in Huaqing Building to increase cohesion.