Rebirth of Xiangjiang - 1978

"I didn't expect this day to come so soon."

Huang Xizhaozheng, Xu Xiaoming and other ATV management members sat together.

He remembered that when he first met Lin Daoqiu seven years ago, he was just a fledgling young man.

At that time, he won the box office championship in the history of Hong Kong movies with "Master Qian". In order to resist TVB, he personally came to ask him to help write three TV series.

No one expected that today, seven years later, he would suddenly become the owner of this TV station. Looking back now, it still feels like everything happened yesterday.

"I believe it is not surprising to everyone that Mr. Lin has taken over ATV."

Xu Xiaoming can be said to be a full supporter and one of the people who eagerly hopes that Lin Daoqiu can join ATV as soon as possible.

Because he knew very well that compared to Lin Daoqiu, the Qiu family's help to ATV was probably only in terms of money.

It is obviously beyond the Qiu family's ability to improve ATV's television production standards.

Moreover, during the recent period, ATV's ratings have been declining, which has led to a corresponding decrease in the TV station's revenue, and the advertising investment situation next year is not optimistic.

If the Qiu family still controls ATV, I'm afraid it will only be a vicious cycle in the end.

But all these worries will disappear after Lin Daoqiu takes over ATV.

"After the news of Mr. Lin joining ATV came out, all those businesses that were still hesitant before have made it clear that they want to renew their subscriptions, and the prices are 50% higher than before."

As the director of the advertising department of a TV station, I haven't encountered such a good thing for a long time.

"Don't be in a hurry to sign the advertisement. All this will have to be decided by Mr. Lin."

Huang Xizhao did not dare to be arbitrary at this time. Lin Daoqiu controlled 100% of ATV's shares, so all affairs of ATV in the future must be approved by him.

…………

After a few months, Lin Daoqiu's feelings when he came back to ATV were very different from before.

A few months ago, he was only the second largest shareholder of ATV, but now, the TV station has become his private industry.

Right in front, Huang Xizhao led all the management staff of the TV station to stand at the door, waiting for Lin Daoqiu to arrive.

"We are all old acquaintances. There is no need to be so formal. Let's relax a little."

Lin Daoqiu stepped forward and greeted Huang Xizhao and others with a smile.

Although Lin Daoqiu's attitude was very cordial, Huang Xizhao and others did not dare to really relax in front of Lin Daoqiu.

"Mr. Lin, the conference room is ready. Please move."

After Huang Xizhao finished speaking, he turned aside to make way.

Knowing that they would not change no matter what he said, Lin Daoqiu was too lazy to waste any more words.

After leading a group of ATV executives into the conference room, Lin Daoqiu took the main seat without hesitation.

"I bought all the shares of ATV from the Qiu family a few days ago. I believe everyone has heard about this."

After Lin Daoqiu finished speaking, he looked around and then continued: "Since ATV has changed owners, this TV station will definitely change more or less."

Everyone is well aware of the three key points of the new official's appointment, let alone the direct change of ownership of the entire TV station, but they don't know what kind of changes Lin Daoqiu plans to make to ATV.

"The name ATV was given by Mr. Qiu. Now that I am the boss of this TV station, the name of the TV station will naturally not continue to be ATV."

Lin Daoqiu actually doesn't like the name ATV. After all, the situation of ATV in the previous life can be said to be very worrying.

Although there were some outstanding performances during the period, most of the time it was still suppressed by TVB.

Lin Daoqiu does not believe in ghosts and gods, but Hong Kong, Macao and Taiwan are still very superstitious about Feng Shui, so Lin Daoqiu wanted to change the name of ATV, but no one expressed any opinions on this.

"I wonder what Mr. Lin plans to name the TV station?"

Huang Xizhao was very curious about this. Could it be that Lin Daoqiu planned to use the name of New Oriental and change this TV station to New Oriental TV?

"I plan to change the name of the TV station to Oriental TV. The English name is Orientaltv, or OTV for short."

The reason why New Oriental TV was not used was because Lin Daoqiu felt that four characters were easier to pronounce, so it didn't matter if one new character was missing.

Naturally, no one at the scene would object to Lin Daoqiu's decision. After all, this is Lin Daoqiu's TV station, and he can change it however he wants.

Moreover, the meaning of "Eastern" is also very broad. It is similar to ATV, so there is nothing to object to.

"The name Oriental TV is very good, I like this name very much."

Xu Xiaoming was the first to stand up and express his agreement, and then there were endless voices of approval at the scene, and the name Oriental TV was decided.

Changing the name of the TV station is just a small matter for Lin Daoqiu. There are still many areas where drastic changes are needed, including the production of TV series and variety shows.

"In the next five years, I will invest one billion Hong Kong dollars in additional investment. Adding ATV's annual income, I hope to bring the ratings to the same level as TVB within five years, and even surpass them in some programs.

other side."

Regarding Lin Daoqiu's decision, everyone at the scene showed happy expressions on their faces.

One billion in five years is equivalent to an annual investment of 200 million. Adding the original income of ATV, the funds that ATV can use in a year will be five times more than before.

Originally, for them, defeating Wireless was just an unattainable goal.

But now for them, defeating TVB is only a matter of time. After all, with Lin Daoqiu's blessing, at least in the TV drama field, ATV should have no problem crushing TVB.

"Since the additional investment has been made, the themes of TV series, variety shows, news programs and other types of programs will also need to be changed. First of all, ATV's studio will need to be significantly renovated, and various equipment will also need to be comprehensively updated."

All of Lin Daoqiu's decisions require money, which was something that would have been unthinkable before.

But for Lin Daoqiu, the TV station is a long-term investment. We must focus on ten years from now, and the amount of upfront investment must not be less.

Moreover, we will have to compete with TVB for ratings in the future, and the money we will spend will not be much less.

"All in all, Xiangjiang is not a big place. It only needs one TV station."

As soon as Lin Daoqiu said this, the audience immediately burst into thunderous applause.

It didn't take long for Lin Daoqiu's words to spread quickly, and it immediately became a hot topic in the streets.