Rebirth of Xiangjiang - 1978

The media has always been a propaganda weapon. As long as the media resources are controlled, you can get a certain right to speak.

If Lin Daoqiu wants to deal with Fat Peng, then you must work hard on the media.

But just the words of the development newspapers and magazines in Xiangjiang, this influence will only be located in Xiangjiang. This will not have much impact for Fei Peng.

Now that you have to go with Fat Pengdou, Lin Daoqiu must develop the media industry. Not only in Xiangjiang, but also not only in Asia, but also a world -renowned media company.

There was a person's name Lin Daoqiu many times in the last life, that is, the media tycoon Murdoch.

This guy can be said to control the world's most well -known media companies, and use the influence of the media to control many politicians in Europe and the United States to help him speak. It is no exaggeration to say that once his media operates, he can be the point where deer is the horse.

So what Lin Daoqiu is going to do next is actually very simple, that is, walking down according to Murdoch's road.

For financial resources, Lin Daoqiu must not be better than Murdoch, but fortunately, the funds that he can use in his hands now still have 3 billion U.S. dollars, leaving hundreds of millions of dollars for filming. The rest can be used for

Create his media kingdom.

Lin Daoqiu bought the "Reader Weekly" before it was not to expand the business of the media. It was just his temporary behavior.

But in order to cope with the crisis in front of him, Lin Daoqiu has to participate in the media industry because he must control the right to speak in public opinion.

If this is not possible, it is impossible to confront Fei Peng at all. It can only be stepped on the door by the other party, and even the one who can't even have a hand.

Hong Qide is the only media person who can use it in his hands and the only media person who can temporarily believe in his hand. Now he is responsible for the overall thing of "Reader Weekly".

But if you only want to make a large media company in Xiangjiang alone, it can be said that it is impossible.

After all, Hong Qide's ability is here, letting him take care of a medium -sized magazine agency, but if it is a big news agency like the Sing Tao Daily and the Ming Pao, Hong Qide's ability may be slightly insufficient.

For Lin Daoqiu, the best way is to buy a lot of money to acquire a large newspaper, "Sing Tao Daily", "Ming Daily", "Oriental Daily", and "South China Morning Post". These are all famous newspapers in Xiangjiang.

If Lin Daoqiu wants to buy one of the newspapers, it will help his start in the media industry.

But "Ming Pao" is Jin Yong's newspaper. His old people should not casually sell the Ming Pao, and even if Jin Yong wants to sell "Ming Pao", it depends on whether the successor is suitable.

As for Hu Xian of "Sing Tao Daily", unless it is because of funds, it is basically impossible to sell the newspaper founded by this father.

The two newspapers, Lin Daoqiu, the two newspapers of "Oriental Daily" and the South China Morning Post.

I thought about it, even if I really bought the Ming Pao or Sing Tao Daily, it seems that it is not so cost -effective for Lin Daoqiu.

After all, these newspapers are famous at most in Xiangjiang, but basically there are not many people who know in other places in the world. Even if they know, they are limited to the Chinese circle.

Lin Daoqiu is not just a newspaper magazine that only Chinese knows. What he wants to do is a media company that is influential worldwide.

According to Murdoch's road, he combined the newspaper, television stations, and film companies into one, complement each other, forming a trinity media communication circle.

Now Lin Daoqiu's hands include New Oriental Pictures, MGM, Dongshi, and the Asian Cinema Line.

But except for MGM and Magic Studio, other industries in Lin Daoqiu have no major influence in the world.

After thinking about it, Lin Daoqiu glanced at North America, because if he wanted to make a world -renowned media company, he had to make a world in North America, and a company had been given by Lin Daoqiu.

..............

Just as Fei Peng intends to use Xin'an to move Lin Daoqiu, Lin Daoqiu took Fang Jinsheng to leave Xiangjiang and went to North America.

This trip to North America was not to make a movie, but to acquire a media company that was rising.

After arriving at LA, Richardson personally went to the airport to welcome Lin Daoqiu.

Although he felt strange about Lin Daoqiu's sudden appearance, he didn't need to do anything to him at all, so Richardson didn't ask much about what to ask.

After a day of rest at the hotel, Lin Daoqiu came to MGM's headquarters.

"My purpose of coming to North America is to acquire Bloomberg."

"Do you want to buy Bloomberg?"

For Lin Daoqiu's thoughts, Richardson was surprised for a while.

Because Bloomberg is a media company that provides financial trading information, its head is the gold medal agent of Wall Street's gold medal agent, Bloomberg.

Richardson didn't know whether Lin Daoqiu intended to enter the financial industry or was going to engage in the media industry, but no matter how much Lin Daoqiu was going to buy Bloomberg, Richardson was shocked.

"Whether it is a series of publicity work such as New Oriental Pictures or MGM, if there is no professional media company to operate, it will be difficult to achieve the best effect."

Lin Daoqiu will naturally not tell Richardson that the reason why he has to develop the media industry is to deal with Fei Peng.

However, Lin Daoqiu's explanation made Richardson feel very reasonable. After all, it has been in the film industry for so many years. How much help is a good publicity to a movie. This is more clear about Richardson than others.

If Lin Daoqiu really bought Bloomberg and let Bloomberg develop and grow, it will be very helpful for Lin Daoqiu's film and television industry.

So after Richardson thought about it, he immediately agreed with Lin Daoqiu's thought.

However, according to Richard, Merrill Lynch is a major shareholder of Bloomberg. He previously bought 30 % of Bloomberg's predecessor innovation market system company with 30 million US dollars. Some of the remaining shares did not understand him.

If Lin Daoqiu is going to buy Bloomberg and become a major shareholder of this media, it must be controlled by more than 50 % of the shares.

"30 % of Meilin Securities, and then acquire more than 20 % of the shares from the shareholders of Bloomberg, then you can become the major shareholder of this media company."

Richardson thought a little, if you gave your suggestions.

If you just buy Bloomberg, it does not need to spend a lot of money for Lin Daoqiu.

Because at this time Bloomberg is not a media company that dominates the global financial market in the future.

Although after the acquisition of Bloomberg 30%of Bloomberg Securities, the company grows at a rapid growth rate at an annual growth rate of 40%every year.

In this way, Lin Daoqiu will not have more than 500 million US dollars if you want to buy Bloomberg, but it depends on whether he is willing to take out the money.