Rebirth of Xiangjiang - 1978

After chatting about MAG for an hour, Lin Daoqiu turned the topic to the real purpose of his trip to MAG.

"You must have heard that I founded a newspaper called "Reader Times" in North America."

The three of them all nodded in agreement. After all, Lin Daoqiu was their boss, and he usually had very little news. Things like this would easily be noticed.

In the view of Sakai Yoichi and others, the bigger Lin Daoqiu's industry becomes, the more resources they will be able to obtain, so they naturally hope that Lin Daoqiu can continue to expand his business empire.

If they used to regard Lin Daoqiu as a movie tycoon, then I'm afraid their impression of Lin Daoqiu has changed now, and they regard him as a successful businessman.

Even though Lin Daoqiu considers himself to be a screenwriter or a person working in movies, in the eyes of others, his status as a movie tycoon has gradually changed.

"The recent progress of "Reader Times" in North America can be said to be very good. I have hired former "Time" editor-in-chief Claude Berg as editor-in-chief. I believe that "Reader Times" will become the most influential newspaper in North America in a few years.

One of the media..."

"This time when I come to Neon, I am preparing to set up a branch of "Readers Times", but I don't know much about the Neon newspaper industry. Do you have any good suggestions?"

After Lin Daoqiu finished speaking, the brains of Sakai Yoichi and the three others began to work rapidly.

"Mr. Lin, Neon is indeed a good place for the expansion of the newspaper industry, and everyone has the habit of buying newspapers. The number of newspapers and magazines read per capita is among the highest in the world, but..."

"The average people in Neon Local like to read newspapers sold in Neon Local. As for the newspapers of multinational media, only a small number of people are their customer base."

Yoichi Sakai's words are actually telling Lin Daoqiu that it is not impossible for "Readers Times" to expand in Neon, but according to the habits of Neon people, it is possible for "Readers Times" to succeed in Neon.

The sex is hardly too big.

After all, the Neon newspaper industry has developed very maturely. The five most famous newspapers are the Yomiuri Shimbun, the Asahi Shimbun, the Mainichi Shimbun, the Neon Economic News and the Sankei Shimbun.

news".

These five major news accounts for almost all Neon mainstream newspaper news sales, and the remaining share consists of some international media and some small and medium-sized newspapers.

Although some people buy these newspapers, the quantity is still far behind those of the five major newspapers.

If Lin Daoqiu's "Reader's Times" wants to take root in Neon or even succeed, it will be many times more difficult than the rise of MAG.

"Mr. Lin, it is the right choice for Readers Times to expand its presence in Neon, but if you plan to regard Neon as Readers Times' most important market in Asia, I'm afraid you have to think again."

Ryuta Shimizu said it very tactfully, but the underlying meaning was actually telling Lin Daoqiu that it would be almost impossible for "Reader Times" to succeed in Neon.

Therefore, he hoped that Lin Daoqiu would not put too much hope in the Neon branch of "Readers Times".

"It seems that you are quite pessimistic, but I can understand it. After all, the Neon newspaper industry is already very mature, and no matter how good it is, people have already done it. If you want to succeed in the Neon newspaper industry, it is indeed necessary.

Very difficult thing.”

Lin Daoqiu didn't expect to become a big fat man in one breath. At worst, he could take the method of setting up "Reader Times" in North America and implement it here at Neon.

First acquire a group of small and medium-sized newspapers and magazines, then incorporate them into "Readers Times", and then slowly expand its readers based on the original groups of those newspapers.

This method was very effective in North America. Coupled with its own influence in North America, the combination of the two has led to the current sales of 200,000 newspapers in North America by "Reader Times".

When Lin Daoqiu told this idea to Sakai Yoichi and the others, the three people's faces did not show any expressions of surprise or surprise. Instead, they all looked cold.

"Mr. Lin, although this method may work in North America, it may not be possible in Neon, because our habits are different from those of North Americans."

Lin Daoqiu thought of things too simply, because the habits of neons and North Americans are the same, but his idea was obviously wrong.

At this time, Neon people's ideas are very traditional and a bit rigid. Once the things they like are bought or replaced by other people, they will become worried.

They are worried that the products produced by this store or this company will no longer be the same as before, which will lead to the loss of customers, unlike in North America, where they can still rely on mergers and acquisitions to gain customer base.

"Looking at it this way, I'm taking it a little too much for granted."

If Lin Daoqiu did not ask Sakai Yoichi and the others what they meant first, but chose to do this directly, I am afraid that the situation Sakai Yoichi and the others are worried about will really occur.

By then, if he wants to find a solution to the problem, it will probably take a long time.

"I think it might be a better way not to acquire small and medium-sized companies, but to start from scratch, and then try to do more advertising. Of course, I have never been in the newspaper industry, and I don't know the specific situation.

I understand, but if Mr. Lin needs it, I can help you find talents in this field."

What Lin Daoqiu wanted to hear most was what Yoichi Sakai said. After all, the four people sitting next to him were not people who worked in the newspaper industry in Neon, nor did they have any experience in the newspaper industry.

It is obviously impossible for the four of them to build a popular newspaper just by talking on paper.

Professional matters should still be left to professional people. This was also the purpose of Lin Daoqiu when he first came to MAG to find Yoichi Sakai and the others.

"As a president and an editor, if there are talents in this field, recommend them to me as soon as possible. Of course, they must have real talents and practical knowledge. If they can pass my assessment, they can successfully take up the position. You should know this very well."

As people who had been there before, Sakai Yoichi and the others naturally knew Lin Daoqiu's behavior and employment style very well.

It is really difficult to find a boss like this, so they are already thinking about how to help Lin Daoqiu solve the newspaper's problems.

"Within a month at the latest, the three of us will find a way to collect a group of newspaper talents for Mr. Lin to choose from. I believe that if we can recruit them, it will definitely have a great impact on the Neon branch of the "Readers Times"

Big help.”

Yoichi Sakai looks very confident, as if the people he is thinking of are a group of very capable talents.

If this is the case, then Lin Daoqiu really needs to thank Yoichi Sakai and the others.