Rebirth of Xiangjiang - 1978

"As your friend, I suggest you think carefully before making your decision."

Lin Daoqiu neither opposed Foden's idea, nor did he support it.

From 1966 to 1995, Xiangjiang's economic growth rate averaged 7.5% annually, which can be said to have been on the rise.

Although at this time, making large investments in Xiangjiang seems to be a very risky thing.

But Lin Daoqiu knew very well that after this panic, everything would return to calm.

People in England were jumping up and down, and in just these two years, by the end of 1984, everything would be settled.

At that time, those guys will still return to life. Although there will be a wave of exodus, there will still be many people staying.

"It sounds like you don't support me doing this?"

Foden felt a little surprised. He originally thought that his decision should be supported by Lin Daoqiu, but he did not expect that his attitude would be like this.

"No one knows what the situation in Xiangjiang will be in the end. And I have my reasons for staying here, but you and I are different."

Foden, who had already made up his mind, began to hesitate after hearing what Lin Daoqiu said.

"And I believe that Mr. Lawrence will not agree."

Even if Foden wants to stay here, Lin Daoqiu is sure that Lawrence Lao will never let him stay in Xiangjiang.

Foden became even more hesitant when it came to his father.

Originally, he thought that he had thought carefully enough, but after hearing what Lin Daoqiu said, he realized that his thinking was a bit simplistic.

"Forget it, let's leave this matter as is for now."

Foden looked very disappointed. At this moment, there was a knock on the door.

Peter walked over and opened the door, then brought in a few packages.

"You haven't eaten yet, why don't we eat something together."

Foden pointed to the McDonald's that Peter had brought over.

This was the first time Lin Daoqiu saw Foden eating such fast food, and he seemed surprised.

Because in Lin Daoqiu's eyes, people like Foden should be eating Western food with red wine every day, how could they be interested in eating these things?

"You... like to eat these?"

Lin Daoqiu looked at the McDonald's on the table and asked with some confusion.

"Although my father usually doesn't allow me to eat these things, you know when you are busy, you never have time to go out to eat, so I often order these hamburgers and fries to satisfy my hunger."

Whether now or in his previous life, Lin Daoqiu is not interested in McDonald's. Even if he eats, his most common meal is KFC.

"Why don't you order KFC?"

Lin Daoqiu found it strange. According to his understanding, KFC should be more popular.

But when Foden heard Lin Daoqiu's question, he was stunned for a moment, and then explained with a smile.

"For hamburgers, you must go to McDonald's. For fried chicken, you go to KFC. And as far as I know, there is no KFC in Xiangjiang."

Lin Daoqiu basically doesn't eat these things, so he doesn't know about them at all.

But when Foden said this, he was suddenly stunned.

There is no KFC in Xiangjiang? This is impossible. In his impression, KFC opened a store in Xiangjiang very early.

After having a simple lunch with Foden, Lin Daoqiu left the hotel and immediately ordered Fang Jinsheng as soon as he got in the car.

"Go check and see how many KFC stores there are in Xiangjiang."

I don’t know if Foden is telling the truth or a lie, but if there really is no KFC in Xiangjiang, then it would be a pretty good business for Lin Daoqiu.

………………

The next day, Fang Jinsheng reported the investigation to Lin Daoqiu.

It turns out that in 1973, KFC had already opened a store in Xiangjiang.

At that time, the smug chairman of KFC even boasted about Haikou, saying that KFC would open 50 to 60 branches in Xiangjiang.

In June 1973, the first KFC opened in Mei Foo Sun Village, and other branches soon followed.

In 1974, the number of KFC stores in Hong Kong reached 11.

But what people didn't expect was that just one year later, in September 1974, KFC suddenly announced that many of its stores would cease operations, leaving only four stores still hanging on.

Finally, in February 1975, the first batch of KFC stores in Xiangjiang were wiped out.

Although KFC executives claimed at the time that the reason for closing was due to high rents, in the final analysis, it was still due to the inability to make ends meet.

Lin Daoqiu never expected that in his time, KFC, which dominated McDonald's, would have such a painful history in Hong Kong.

"Well, I understand, you go and do your work first."

Lin Daoqiu waved his hand, and after Fang Jinsheng left, the smile on his face never stopped.

Why KFC failed? A detailed report was listed in the report Fang Jinsheng brought before.

I found some reasons for the failure of KFC.

KFC adopts American-style service in Xiangjiang. Fast-food restaurants in Europe and the United States are usually off-site stores. You drive to the fast-food restaurant and buy food to eat at home. Therefore, there are usually no seats in the store.

The situation in Xiangjiang is different. Everyone is accustomed to eating in places where they buy things. And usually a group of people or twos and threes buy food and then sit in the store to eat and chat.

KFC's practice of not providing seats is equivalent to driving away a group of people who have the opportunity to become customers.

Therefore, although KFC has vigorously promoted it and attracted many people to try it, there are not many repeat customers.

After reading the information that Fang Jinsheng brought, Lin Daoqiu threw the information back on the table, and then began to think that it was time for him to start a side job for fun.

There is no doubt whether KFC can make money.

The reason why KFC lost to Maicheng last time was because they had problems in management.

But if this business was only conducted in Xiangjiang, it would be too trivial.

What Lin Daoqiu wants is KFC's franchise rights in Asia, otherwise he would rather not do this business.

Of course, with the money Lin Daoqiu has now, even if he gets the franchise, he will still face a shortage of funds.

So the best way is to cooperate with Foden. He has sufficient funds in his hands. If the two of them can share the money equally, it should be no problem.

Moreover, the Lawrence family has far more advantages than themselves in terms of connections and reputation in the United States, so now as long as they can convince Foden, the matter will be half successful.

When Lin Daoqiu came to the hotel, met Foden and told him his thoughts.

Foden was stunned for a moment, then he looked at Lin Daoqiu blankly, unable to say a word.

It seemed that Foden was frightened by Lin Daoqiu's idea.

He really couldn't understand why Lin Daoqiu suddenly wanted to win the KFC franchise in Asia. Is he serious?