Rebirth of Xiangjiang - 1978

Just as everyone in Hong Kong was paying attention to Zhao Yazhi's love letter incident, Jiayi TV Station, which had been silent before, suddenly began to publicize it vigorously.

Beginning on June 30, Jiayi launched a large-scale publicity campaign throughout Hong Kong, including distributing TV program promotion tapes at Tsim Sha Tsui Pier.

Moreover, they also sold full-page advertisements in major newspapers in Hong Kong. For several days in a row, the headlines read: x day is good, x day is taboo, and feudal superstition is practiced.

Originally, everyone was discussing Zhao Yazhi's matter, but Jiayi's move made everyone return their attention to the battle on the TV station.

Zhou Liangshuyi, who was hired heavily by Jiayi from TVB at the beginning of the year and served as the general manager of Jiayi, launched "The Legend of the Legend", "The Love of the Golden Sword", Mystery Theater, Vanguard, and the night program Ha Ye Gui Ren, etc.

programme.

Zhou Liangshuyi's idea is very simple, that is, to win advertisers in 1979 by increasing the ratings.

As long as this 'July Offensive' succeeds, Jiayi will be well-known in Hong Kong, and in that case it will be able to grab advertisers from TVB and Li's.

Compared with Li's, it can be said that TVB did not take Jiayi's "July Offensive" to heart because they were already busy filming "Chu Liuxiang".

This TV series with a superb star cast, no matter which drama it faces from Li's and Jiayi, Fang Yihua and Wang Tianlin are confident that they can crush them.

As for the programs in other time periods, Fang Yihua is not worried. After all, since the launch of the wireless channel, it has attracted a lot of viewers because it is free, which has resulted in most of the viewers in Xiangjiang becoming habitual viewers.

It was because Li's failed to keep up with the times that it was six years late before switching from paid wired services to free wireless services.

Before Lin Daoqiu came to Li's TV show, TVB's and Li's TV's ratings were always in the 80s and 20s. Recently, they have gotten a little better. Because of "Crocodile Tears", they have been slightly in the 70s and 30s.

But it is impossible for every drama of Li's to get as good ratings as "Crocodile Tears", and "Crocodile Tears" is coming to an end. If they don't launch a good TV series quickly, I'm afraid they will be the "July Offensive"

The next biggest victim.

The atmosphere in the conference room of Li's TV station was very solemn on July 1st.

General manager Huang Xizhao, deputy general manager Zhong Jinghui, as well as a group of supervisory producers, screenwriters and directors, a large group of people met to discuss countermeasures.

"Now is the moment of life and death for Li. If Jiayi's 'July Offensive' works, our advertising customers will drop sharply next year. July is a battle we cannot lose."

Huang Xizhao set the tone from the beginning. He was no longer as friendly as usual. At this time, his face was serious and his eyes were full of murderous intent.

Looking around, Huang Xizhao finally stopped at Lin Daoqiu.

"We have only filmed the seventh episode of "Ip Man" now. Even if we have to film and broadcast at the same time, it will take at least twenty days."

Lin Daoqiu felt the murderous look in Huang Xizhao's eyes, and he took the initiative to explain the progress of "Ip Man" before the other party asked.

Lin Daoqiu planned to shoot 28 episodes of "Ip Man", but because it was the first time for Xu Xiaoming and Lin Zhengying to work together, there was no tacit understanding at the beginning, so the progress can be said to be a bit slow.

"Mr. Lin, there is news from TVB that "Chu Liuxiang" will be aired on July 10th, which is the day after the finale of "Crocodile Tears". I hope that "Ip Man" will take over the show on July 10th.

time period."

Although it sounds like Huang Xizhao is saying this to Lin Daoqiu in a negotiating tone, it sounds like there is no choice left. In just ten days, at least ten episodes have to be filmed. You can imagine the difficulty.

"You won't be able to produce any good works if you rush to shoot. The result of shoddy production will only make the audience abandon the drama." Lin Daoqiu still insisted on fighting for ten more days.

"Mr. Lin, you are right, but it's a pity that Li's can no longer afford to wait. If we don't come up with a drama to resist, Li's will only be killed by TVB and Jiayi."

TVB has "Chu Liuxiang", while Jiashi has "The Legend of the Ming Dynasty" and "The Love of the Golden Sword". If we really surrender, Li's will be giving up the most important evening time slot of the whole day.

Seeing Huang Xizhao, who was usually modest and elegant, speaking with a tremor, Lin Daoqiu felt as if his heart had been touched by something.

Everyone was looking at Lin Daoqiu at this time, hoping that he could stand up and take this round for Li. After all, no one sitting here was confident that they could withstand the joint attack of TVB and Jiashi.

"Give me five more days, and "Ip Man" will be broadcast on time on the 15th at seven o'clock." Lin Daoqiu looked at Huang Xizhao solemnly and expressed his request.

If there was only "Chu Liuxiang", Huang Xizhao would respect Lin Daoqiu's request and give him ten days, but now the situation is urgent. Although five days is not much, it is really difficult for Huang Xizhao to come up with.

"How about... we try to find a way to extend "Crocodile Tears" for five more episodes?"

The speaker was McDonald, who had never dealt with Lin Daoqiu before. He stood up at this time, which surprised many people present.

"There are still thirteen days left. During these thirteen days, do you think of a way to break down the remaining eight episodes into thirteen episodes for broadcast except tonight?"

I have to say that if it were anyone else, I'm afraid he would never do such a thing, but McDonald's is different. He is very courageous and does a lot of crazy things.

When everyone heard McDonald's suggestion, they all showed thoughtful expressions. After all, this was too risky. If the demolition was not done well, it would be self-defeating and the good ratings momentum of "Crocodile Tears" would be reduced.

"Are you sure?" Huang Xizhao looked at McDonald seriously. This was his confidant, and he also knew that the other person was a very capable producer.

But now is not the time to joke. If McDonald's can't do it, Huang Xizhao won't know how to deal with it.

"Don't ask me if I can do it. I will just try my best. As for the final result, just leave it to fate."

McDonald's didn't dare to guarantee anything. After all, the risk of tearing down a show was too great. He could only do his best. As for other things, he really couldn't guarantee anything.

"If that's the case, then just do it." Huang Xizhao nodded heavily. Now he had no choice. At this time, he could only hope that McDonald could complete the task of breaking up the show.

The meeting ended quickly, and Lin Daoqiu planned to join the crew starting today to speed up the filming progress.

As soon as he walked out of the conference room, he heard a rush of footsteps behind him.

Lin Daoqiu looked back and found that the person coming was McDonald.

Before Lin Daoqiu could open his mouth, he heard McDonald say with a serious face: "Mr. Lin, don't let me down, don't let Li down, please."

After McDonald finished speaking, he turned around and left without giving Lin Daoqiu a chance to speak.

Seeing the other person's back hurriedly leaving, Lin Daoqiu could only whisper: "Don't worry."