Rebirth Of Xiangjiang: From A Multinational Chaebol To The Light Of A Private Enterprise
Chapter 13: Printing Innovation Disrupts The Hong Kong Newspaper Industry
Laser phototypesetting printing machine technology is now regarded as an advanced printing technology all over the world.
It was invented by Eagle Country people in 1976.
Wait until the early 1980s, with the maturity of the Chinese character input method, the Chinese character laser phototypesetting technology will become mature, and then newspaper printing and typesetting will become more exquisite, and the font changes will become more colorful.
Now, Su Wen has assembled two sets of large-scale laser phototypesetting printing machines by processing the parts by herself, and they are still the most advanced inner-drum phototypesetting machines.
"Su Wen, you have done a great job this time! With this machine, our newspapers can be printed much more beautifully than all the newspapers in Hong Kong! Moreover, the printing speed and efficiency will be much faster." Han Xiao Walking around the newly assembled laser phototypesetting printing machine a few times, holding Su Wen's hand, said excitedly.
Now, there are only the two of them in this large room on the first floor.
Su Wen said: "It's a pity that the current computers are too rubbish. Otherwise, the computer will be directly connected to the printing press, and the typesetting will be easier and faster."
The current computer can only be regarded as in the embryonic stage of development.
Personal computers basically don't exist.
Computers also don't have a stable operating system.
The famous DOS operating system would not appear until 1981.
Han Xiao said with a smile: "The technology tree needs to be developed little by little! Don't be too hasty. I am already very pleased that you can produce this Chinese character laser phototypesetting machine."
Two days later, the new issue of World Stories began to be printed by the new machine of the company's own Wenlong printing factory.
This new printing machine can not only print double-sided color at the same time, but also the font changes are very colorful, and the picture printing is more exquisite and delicate.
This issue of the new newspaper adopts laser phototypesetting printing, and the printing speed is very fast. It only took 3 hours for 600,000 copies of the newspaper to be printed.
Moreover, the printing quality of newspapers has gone up a big step than before.
The typesetting is more comfortable, and the pictures are more beautiful.
In short, the newspaper has more than two grades.
Most importantly, even the cost of printing has been greatly reduced!
In the past, with the increase of advertisements in World Stories, a newspaper reached 40 editions, or even more! In this way, the printing cost of a newspaper once rose to 1.3 yuan or even higher.
However, Han Xiao started his own printing factory, and after using the new printing technology, the cost of printing has been greatly reduced.
40 editions of a newspaper, 600,000 copies are printed, and the cost of printing has dropped to about 50 cents.
Of course, if you let someone else's printing factory print it, they must make money from you.
Once the new issue of World Stories and Stories was launched, it caused a huge sensation.
Not only did readers like it, but other newspapers and magazines were also greatly shocked after reading it.
Nima!
It couldn't compete with the World Odds and Stories.
Now, the other party has adopted a brand-new printing process, and the grade has also been separated in an instant. Is this still unbearable?
Famous Newspaper.
Check Daxia's office.
He was flipping through the new issue of World Odd Stories.
While watching, he shook his head and sighed: "The printing quality, isn't it great? The clarity, fineness, and aesthetics have all been greatly improved."
Cha Daxia has been very depressed recently.
Not only because his famous newspaper also felt a little bit of the competitive pressure brought by the World Odd Story.
It's because he really regrets it now: If he had known that Han Xiao was so powerful, he should have partnered with him decisively and bet on investment early, maybe he could make a lot of money himself.
Also, he kept thinking, if when Han Xiao resigned, he would be encouraged to stay in the famous newspaper system and start his own business with more generous remuneration, wouldn't that be more beneficial to him?
"Jingle Bell!"
The phone on the desk rang.
Daxia Zha picked up the phone: "Where is it?"
"Mr. Cha, the retail situation of our newspapers is not very good today. The newspapers are a little slow. By noon, there are still many unsold on many newsstands."
A distribution executive reports.
Daxia Zha frowned: "Is it influenced by World Stories? Is their retail situation particularly good today?"
"Yes! Their newspapers are always placed in the most eye-catching place, and this time they are the most exquisite and beautiful. People who buy newspapers are basically attracted by it at first sight."
"Oh, I see. It seems that our newspaper printing technology has to be improved." Cha Daxia said.
Famous newspapers also have their own printing plants.
They are actually using the most advanced roller presses.
But compared with the large-scale laser phototypesetting and printing all-in-one machine, it is naturally far behind.
After hanging up the phone, Daxia Zha rubbed his temples.
He has a headache.
Nima!
They are obviously different types of newspapers!
Why is the World Odd Story newspaper so strong that it affects the retail sales of my famous newspaper?
Daxia Zha hesitated for a moment, then picked up the phone and called Han Xiao.
...
Chapter 6 is here! Ask for flowers, ask for evaluation votes! Ask for all support!
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