Rebirth Of Xiangjiang: From A Multinational Chaebol To The Light Of A Private Enterprise
Chapter 17 Founding Tomato Daily: Time For The Paparazzi To Debut
Han Xiao announced on August 13, 1979 that he was going to start a brand new urban newspaper called "Tomato Daily".
This Tomato Daily serves the convenient life of Hong Kong citizens, provides the latest and fastest Hong Kong gossip news, celebrity gossip news, and provides life talks for the people who eat melons in Hong Kong.
This newspaper, Han Xiao has been brewing for a month.
Since the founding of World Stories, he has been asking Yu Huixian to prepare Tomato Daily.
Tomato Daily mainly highlights two major sections:
The first section is the establishment of the paparazzi system, using methods such as stalking, sneak shooting, and fishing to dig out scandals and gossips of local stars and celebrities.
The second section is the section serving the public. Set up a hotline for citizens to help. Citizens can call the hotline for fraud encountered in business and injustice encountered in daily life. Newspapers send reporters to help citizens solve their problems.
The ranking of the paparazzi originated from a rotten fruit daily.
The Rotten Fruit Daily also relied on the fierce news unearthed by the paparazzi to become popular in Xiangjiang. The latecomers came first, and when it was the most popular, it almost surpassed the Oriental Evening News.
Since the paparazzi are so popular, Han Xiao felt that he might as well bring it out in advance.
This is also to satisfy the psychology of ordinary citizens who eat melons and watch gossip.
The paparazzi in the previous life can be said to be the nightmare of Xiangjiang celebrities.
If they are not careful, they may be secretly filmed and exposed to a certain scandal.
Therefore, celebrities call this kind of stalking reporters paparazzi, and hate them deeply.
But the common people are happy to hear it.
The establishment of a citizen service hotline is a means to attract ordinary citizens to pay attention to newspapers and subscribe to newspapers.
Being close to the common people and doing practical things for the common people, then such a newspaper must be liked by the common people.
The news that Han Xiao announced that he was going to start "Tomato Daily" naturally caused a sensation in Xiangjiang.
However, the bigwigs in the newspaper industry believed that it would not be so easy for Han Xiao to run such a gossip newspaper at this time.
Zha Daxia believes: "Judging from the newspaper positioning he announced, there is no shortage of such newspapers in Xiangjiang. Almost all the newspapers are gossip news and lace news. He can't do anything new, and he can't try to attract readers to buy his newspaper. "
Zhang Yukun, the general manager of the Oriental Evening News, said to the reporters of their own newspaper: "Looking at the lace and gossip instant news, of course the Oriental Evening News is more comprehensive and fast; I don't understand why Han Xiao would do such a thankless thing. He doesn't It is suitable for running a citizen’s life newspaper. In this respect, at least ten newspapers have done a good job.”
Someone even said bluntly: Just wait and see! His new newspaper is expected to end in disgrace within three months at the most. Even if you hold on, you will lose a lot!
The large conference room of the newly organized Tomato Daily.
Han Xiao is training newly recruited reporters.
He smiled and said, "If you want to dig out big news, you have to work hard! Do you know?"
"You have to learn to follow and camouflage yourself, and wait and set up fishing traps. These skills must be mastered in quantity."
"What is big news? When it comes out, it will cause a sensation in Hong Kong, that is big news! How can we get super big news? It is simply impossible to participate in such activities as press briefings!"
"You still have to take the initiative to discover the privacy of celebrities and their scandals. Remember one sentence: It is not news that a dog bites a man, but it is news that a man bites a dog! The more unique social events and celebrity scandals, the more Can attract the most people's attention!"
"Our newspaper is a new newspaper. It is incomparable with the Oriental Evening News and The Sun. We must find our own unique path. Only in this way can we achieve great success!"
"Here, I would also like to express my opinion to everyone. The society will reward all scoops! The more sensational the news, the heavier the rewards will be! As long as you can catch the big scoops, the rewards will start from 10,000 yuan. There is no cap! For ordinary exclusive news, the reward starts from 500 yuan and the maximum is 10,000 yuan!"
After hearing Han Xiao's words, the people in the conference room were all agitated.
This reward is a bit high!
You know, in Xiangjiang now, the salary of ordinary people is only about 1,000.
Even a white-collar worker like a reporter can get two or three thousand.
The boss turned out to be: Is there a limit to the reward for heavy news starting at 10,000?
"Boss, is your promise true?" Someone asked boldly.
Han Xiao took a look at the other party and said, "I, Han Xiao, have never said nothing before!"
"To tell you the truth, I have prepared a bonus of at least one million a month. If you are capable, come and get it!"
...
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