Rebirth Of Xiangjiang: From A Multinational Chaebol To The Light Of A Private Enterprise

Han Xiao's words were serious, Kareem nodded repeatedly and said, "Mr. Han, don't worry! I will give suggestions to the Lakers management!"

"I know, you signed such a fat contract with me, now, it's time for me to prove myself!"

"I, Abdul-Jabbar, will never disappoint your expectations of me, and I will work hard to complete the task of defending the championship!"

"Only in this way can I face those who look down on me! Only then can I repay your support and trust in me!"

Han Xiao smiled and patted Abdul-Jabbar on the shoulder and said, "Well! Play well! You are destined to become the most important superstar in NBA history!"

"As long as we cooperate well, Mr. Kareem, I will never let you suffer! I will make you a lot of money!"

"You should know, right? Michael Jordan's sub-brand has already been sold in America, and he has already received the first commission payment, which is one million yuan!"

"Moreover, as long as the Jordan brand continues to prosper in the world and sales continue to increase, Jordan will receive generous commissions every year! Theoretically, he is expected to receive hundreds of millions of dollars in commissions every year!"

"And you, too!"

When Kareem Abdul-Jabbar heard this, his eyes nearly popped out of shock.

"God!"

He whispered: "Is it really possible to get 100 million yuan a year? That's terrible!"

"In my mind, only the super rich can -- make that much money."

Poor Kareem Abdul-Jabbar has played in the NBA for more than ten years, and his total earnings are less than 10 million yuan!

Therefore, it is hard for him to imagine that playing basketball can make so much money.

In short, Han Xiao gave Kareem Abdul-Jabbar a big push!

He drew a big pie for Kareem Abdul-Jabbar.

Kareem Abdul-Jabbar was also inspired by him, and his blood was boiling at that moment.

It was as if the dream of youth had come back to him again.

If a person does one thing for a long time, he will indeed be exhausted.

Kareem Abdul-Jabbar has won three championship rings.

How about playing basketball?

It has become a dull job for him.

He really needs a good fight right now.

As long as he goes all out, then, in the current NBA world, he is still invincible! He thinks he can still rule the league for five or six years

The signing of Hongxing Erke, a sports brand under Dinglong, with Kareem Abdul-Jabbar was quite a sensation.

When the content of the agreement between Hongxingerke and Kareem Abdul-Jabbar came out, the whole of America was discussing it.

"God! Old Kareem is going to be rich!"

"I really didn't expect that the people of Longguo would sign Kareem Abdul-Jabbar with such a big contract!"

"Haha! Jabbar is already old, he is 35 years old and will soon be 36 years old! It is very unwise for the Dragons to sign Kareem Abdul-Jabbar at this time!"

"Haha! If I were Kareem Abdul-Jabbar, I would immediately announce my retirement, because I can earn 100,000 yuan a year without playing! It's really flattering.

"Don't dream, their agreement stipulates that Abdul-Jabbar must win at least three more championships, and then the lifetime agreement will take effect!"

"Am I the only one who decides that Dragons are really sharp? Although Kareem is old, he is still very strong! He is still the best player in this league! Signing him with such a deal will make him shine Second spring!"

"By the way, do any of you believe that the Kareem sub-brand of Longguo people can also rise?"

"I think it can rise! The reason is very simple [Shi Zhonger is indeed the most dominant and influential player in the NBA right now!"

"I don't think the prospects will be very good! Because Kareem may retire after playing for another year or two. When Kareem no longer plays, his popularity will fade quickly. At that time, who will buy a stale player? exclusive sports brand?”

There was a lot of discussion.

And this operation of Hongxing Erke also stunned other sports brands in America.

Ludi, the president of Adidas America, convened a special meeting to discuss this issue.

He asked at the meeting: "Gentlemen, do you think it was a wrong decision for us to abandon Kareem Abdul-Jabbar?"

The people in the meeting room looked at each other, but no one spoke.

Because, abandoning Kareem Abdul-Jabbar is a decision made by Ludi himself.

No one wants to dare to criticize the president.

Lu Di looked at Taylor, the director of operations.

"Taylor, do you think it's a stupid move for the Dragons to sign Kareem Abdul-Jabbar with a lifetime deal?"

...asking for flowers...

Taylor quickly straightened his body and said, "Boss, I don't think signing Kareem Abdul-Jabbar will bring them any benefits, because Kareem Abdul-Jabbar is indeed old.

"As long as there is a serious injury, Abdul-Jabbar will probably not be able to play again."

"Also, they signed obsolete players that we discarded. What does that give the public impression?"

"I think it will make the public think that they are just picking up junk! Haha! They signed a player that we didn't want, and they even gave it a lifetime agreement. Do you think people will use it? look at them like a fool?"

There was a burst of laughter in the conference room.

Lu Di nodded with a smile and said, "That's very good! They're just pickers!"

......

"Actually, I'm not worried about them signing Kareem Abdul-Jabbar!"

"What I'm worried about now is the Jordan brand, which is very popular in America right now.

"It has threatened our position!"

"I'm thinking, how can we stem their rapid ascent!"

Taylor said with a smile: "Their Jordan sub-brand is indeed a threat to us!"

"However, I think that with a little bit of manipulation, we can damage their image and bring them down significantly in the minds of consumers."

Ludi asked, "What can you do?"

Says Taylor: "My solution is simple! We can manufacture their quality problems!"

"For example, send people to buy their products, and then use fake and inferior shoes to point out the problems with their shoes."

"If similar quality problems emerge one after another, it is estimated that even die-hard Jordan fans will not continue to buy Jordan brand things, right?"

Taylor's approach can be described in one word: planting and framing!

Don't think that this method is a bit unreasonable. In fact, in the history of commercial warfare, there are not a few brands that have been destroyed by this method.

Lu Di nodded, and he scanned all the people in the conference room with a serious face, and said: "No one is allowed to spread the contents of today's meeting!"

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