Rebirth Of Xiangjiang: From A Multinational Chaebol To The Light Of A Private Enterprise

Han Xiao said with a smile: "I didn't expect advertisers to be quite enthusiastic."

"That's right! I didn't expect so many merchants to be optimistic about our new newspaper." Yu Huixian said.

Han Xiao said: "Then continue to keep it! Others have sent money to the door, so we can't refuse it?"

"There are too many advertisements, so add more pages and dilute the advertisements. As long as there are advertisements, it doesn't matter if there are one hundred and eighty editions in one issue."

When the newspapers of later generations in mainland China, especially those with high circulation, when they are published within a week, which issue does not go up to the 180th edition?

At least half of them are advertisements.

Yu Huixian nodded and said, "Then I'll use your phone number to inform the advertising department and let them continue to receive advertisements."

Yu Huixian made a phone call and notified the advertising department.

Then, she said: "There is one more thing I want to discuss with you, that is, our newspaper does not have serious supplements and serial pages. This is also an important section to attract readers."

"I was wondering if we should invite some famous people to write columns in our newspaper."

This is indeed a very important thing.

At this time, Xiangjiang's newspaper serialization is a serialization in the true sense. Generally, the serialization is a manuscript, and the book will be published after the serialization is completed. This is to use serial novels to attract readers to follow up.

Famous newspapers are basically based on Zha Daxia's martial arts novels.

Exclusive serialization, you have to subscribe to a famous newspaper to read his novels, that's the reason.

But many metropolitan newspapers in the mainland in later generations have done a bad job of serialization.

Those urban newspapers put the chapters of published books into newspapers for serialization, with the purpose of attracting readers who read the serialization to buy the book directly.

Of course, the books that are serialized basically do not need to pay the author, and they are all prostitution.

It is equivalent to a disguised advertisement for a book.

Han Xiao thought for a while and said, "If it's serialized, I'll make one."

When Yu Huixian heard this, she immediately clapped her hands and said with a smile, "Okay! Okay! The boss is finally willing to come out again."

"Your Tang Shuanglong is still popular in famous newspapers. Many people buy famous newspapers just to read that novel."

Yu Huixian was very excited.

Han Xiao said: "I will try to write a paragraph later, and try to publish it tomorrow."

"Then I'll let them wait to receive the manuscript. Boss, don't be too tired." Yu Huixian said.

Yu Huixian was about to leave.

Han Xiao stopped her and said, "Let's arrange two more supplements. When there are many editions, they will be published together, and when there are few editions, they will be published in turn."

Yu Huixian hurriedly took out a small notebook: "Boss, tell me."

Han Xiao said: "In this way, create a citizen story supplement, which is dedicated to soliciting meaningful stories in the life of Xiangjiang citizens; another supplement will be a chicken soup for the soul!"

"Ah? Chicken Soup for the Soul? What is that?" Yu Huixian looked confused.

Han Xiao said with a smile: "The simplest explanation is an article that inspires people to forge ahead. Through philosophical stories and personal struggles to achieve success, it inspires people!"

The chicken soup for the soul originated in the beautiful country in the late 1980s.

It is said that a man named Jack Canfield made it.

This person wrote hundreds of short stories at the beginning, and made a book to contribute to everywhere. As a result, all the publishing houses refused to publish the book for him, thinking that there was no market for this stuff, and no one read it.

Canfield did not give up, and with the mentality of trying again, he gave the manuscript to a publishing house that was on the verge of bankruptcy.

The publishing house helped him publish the book.

The result is also very inspirational. This little book sold more than one million copies that year, and it became popular all over the world.

Just like that, chicken soup for the soul suddenly became popular all over the world.

In the late 1990s, this style became even more popular in mainland China, and produced many newspapers and abstracts.

Yu Huixian listened to Han Xiao's explanation, and said with a smile: "After hearing what the boss said, I also think this kind of small article is very suitable for a supplement in a newspaper!"

"It's just that we probably won't have time to prepare tomorrow's newspaper manuscript, right?"

Han Xiao waved his hand and said, "Why don't you have time to prepare? I'll prepare a few for you!"

Yu Huixian said happily: "Thank you boss for supporting our work!"

Yu Huixian left.

Han Xiao himself is too lazy to write those manuscripts.

Especially for the long-form serialization he just promised, he felt that it was a bit too brain-intensive for him to lie on the table and write it.

It's better to find Su Wen and let her output it.

Su Wen can use a typewriter to output 20,000 to 30,000 words an hour.

If Han Xiao were to write these words, he wouldn't be able to finish them in two days!

Han Xiao grabbed the phone on the table and called Su Wen: "Xiao Wen, come here."

Su Wen came over soon.

"Boss, please tell me." Su Wen walked over almost subconsciously and sat on Han Xiao's lap again.

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