Rebirth: Starting from selling water to become the world’s richest man

The winning bidder!

November 8th at 9am sharp.

The bidding meeting for prime time advertising on Channel C has officially begun. The meeting was chaired by Tan Xisong, Director of the Advertising Information Department of Channel C.

This woman was extraordinary. Li Shanshan knew that she had done three things during her tenure that were worthy of being recorded in the history of C-station.

The first is to create a strategy of setting advertising prices based on ratings; the

second is to create a precedent for C-channel public service advertisements;

the third is to create a model of external bidding for C-channel prime time slots, which brings C-channel generated huge advertising revenue.

During her six years in office, C Channel’s annual advertising revenue jumped from the initial 330 million to 4 billion a year, while establishing C Channel’s position as China’s hegemon.

At the beginning of the meeting, Tan Xisong first reviewed the brilliant results achieved by the winning bidders last year.

“According to our tracking, the turnover of the most successful bidders last year increased six times, and the worst one also increased by 35%. It can be said that last year’s bidding work achieved extraordinary market results.” After listening to

this In a word, Li Shanshan thought to himself, I am afraid that the one with the largest increase in turnover is your own C station. You have directly made a lot of money with the name of “Biao Wang”.

There is a saying that goes like this: A smooth brand king is an iron-clad C station. There will be a new brand king every year, but the real brand king will always be C station itself.

Next, Tan Xisong began to introduce the “hidden bidding system” used in this bidding meeting to bid for the top bidder.

The so-called “hidden mark” is like playing cards. Everyone holds a card in their hand, and everyone shows it at the same time, and the winner or loser is decided according to the number on the card.

This is a one-time game, because each player only has one chance, so everyone will show the biggest card in their hand in order to avoid being eliminated.

At the bidding meeting, the “hidden bid” will guide the company to add some chips to the original psychological price.

For example, at the “clear bid” bidding meeting, company A originally prepared 10 million to compete for the top bidder. At this time, company B directly offered a price of 20 million, and company A would no longer follow.

But after using “hidden bidding”, because everyone does not know other people’s quotations.

Therefore, whether it is Company A or Company B, they will unconsciously increase their quotations, usually by about 20%. In the end, Company A may quote 12 million, and Company B may quote 24 million.

Although Company B won the “Bidding King” in the end, this means that the organizer can earn an extra 4 million yuan from it.

In reality, Channel C’s adoption of the “hidden labeling” approach may have resulted in hundreds of millions more revenue!

Li Shanshan couldn’t help but sigh, it’s so dark!

But there is no way. The reason why CTV can firmly sit on Diaoyutai is its uniqueness. In this era, no competitor can compare with it.

Listening to Tan Xisong’s boastful talk, Li Shanshan looked at the people attending the meeting a little bored. From the appearance, he didn’t recognize any of them.

Fortunately, everyone had a guest card with their name written on it in front of their seat, so I was able to recognize someone by their name.

Participating in the bidding were Jiang Yanhua, the reigning “Biard King” of Confucius’s banquet, and sitting next to him was Qiu Zhenxing, the man of Confucius’ wine who was in love with him.

These two wineries are both located in Qufu, the hometown of Confucius, and both claim to be the exclusive wine used by Yan Shenggong (a descendant of Confucius) to enter the court.

There is only one word difference between the names of the two wineries, but the market response is very different. Before becoming the “Biao King”, the sales volume of Kongfu Banquet Wine was less than one-tenth of that of Kongfu Family Wine.

All changes must start with Jiang Tinghua. This is a very courageous person.

The first “Bidding King” competition also took the form of hidden bidding. Most of the companies adopted a wait-and-see attitude and their bids were relatively conservative.

Qiu Zhenxing, the second-highest bidder at the time, actually offered only 23 million yuan, but Jiang Tinghua directly submitted a price of 30,009,888.98 yuan for the sake of insurance, winning the title of the first bidding king of Channel C in one fell swoop.

But when the news came back to the winery, other leaders and employees in the factory were confused.

30 million was undoubtedly an astronomical figure for the Confucius Banquet at that time, almost equivalent to the factory’s annual profit. Everyone thought Jiang Yanhua was crazy!

At this time, Jiang Tinghua said: “Just wait, this 30 million investment will bear fruit soon!”

Sure enough, after the advertisement was broadcast, the name of Confucius’ banquet spread throughout China overnight.

In 1995, it took only three months for Kongfu Banquet Wine to exceed the sales volume of the entire previous year, defeating Kongfu Family Wine in one fell swoop and becoming the best-selling liquor in the country.

Unfortunately, the good times did not last long, and it was King Biao’s successor, Qin Chijiu, who ended the banquet at the Confucius Mansion.

Li Shanshan searched for a long time before he saw Ji Changkong, the current director of Qinchi Liquor Factory, sitting in the corner of the back row.

This is a middle-aged man wearing an old suit. He looks unremarkable in appearance, but Li Shanshan knows that he is also a ruthless character.

Ji Changkong is a veteran. After retiring, he worked as the director of Qinchi Winery, which had been losing money for many years. However, he relied on his unyielding hard work to bring the winery back to life.

Seeing Ji Changkong bit his lip and frowned, Li Shanshan knew that he should be hesitating now.

This time he came to the imperial capital with only 30 million, but last night he learned through internal relations that there was no chance of bidding for 30 million this time, and the starting price was at least 60 million.

You must know that 30 million was already the winery’s profit for the whole year last year, and 60 million was Qinchi Liquor’s sales for most of the year, which is equivalent to selling 30,000 tons of liquor.

In the original world, Ji Changkong borrowed 30 million overnight, and raised the offer to 66.66 million during the final bidding, becoming the second “Bidding King” of Channel C in one fell swoop.

Qinchi Liquor Industry has also grown from a small winery to a well-known brand in the country. In the second year, its sales increased by 500%, reaching 800 million.

“As long as I’m here, you don’t have to worry about it. There’s no chance for you!”

Li Shanshan looked at Ji Changkong’s frown and couldn’t help but feel funny in his heart.

Looking away from Ji Changkong, Li Xianshan saw many well-known large companies, such as Sun God, Feilong Pharmaceutical, Robust, Sanzhu Oral Liquid, and Rookie Baby.

Now these are all big companies that are well-known in China. Unfortunately, ten years later, except for Wawaha, other brands have basically no longer heard their names. Twenty years later, these companies have basically disappeared completely.

Li Shanshan couldn’t help but sigh. It was so difficult to build a century-old company. He hoped that he could do it through hard work!