Rebirth: Starting from selling water to become the world’s richest man

Monthly income exceeds 100 million

Just when Li Yang lamented that 100 million was not enough, Longshanquan created another sales miracle. In just over half a month, it made a net profit of more than 100 million!

The seven sales teams dispatched by Li Shanshan achieved unparalleled success.

Everyone underestimated the value of “Biao Wang”. Only Li Shanshan knew in his heart that in fact, CCTV’s “Biao Wang” bought at a high price was not just a simple advertising space. It also came with the official representative of China. credibility.

The reason why CCTV’s 8pm prime time slot is special is not just because of the large number of viewers watching TV programs at this time, but also because it is right next to absolutely correct programs such as “Lianbo News” and “Interview Focus”.

From this perspective, the high winning price of CCTV’s “Bidding King” is actually a “1+1” package price. In addition to displaying advertisements, the most important thing is that it can win the subconscious trust of the public. As long as you win the bid, you will be able to win the bid. It means that the brand has gained the trust of consumers.

Therefore, with the aura of CCTV’s “King of Standards” and the desperate promotion of sales staff, Longshan Spring quickly became popular all over China.

The first is Magic City. After Li Lihong led the team to Magic City, the first thing she did was to recruit people. First, she expanded the sales team from 10 people to 100 people, using the old person to lead the new people into groups, and then started to work in Magic City. Mobile propaganda in the streets and alleys.

In addition, in order to make a name for herself in the local area, she rented a Santana fleet and plastered the car with Longshanquan’s promotional slogans, especially the news that Longshanquan had become CCTV’s “Standard King”. She shuttled through the streets of the city every day, attracting attracted a lot of people’s attention.

As if these were not enough, Li Lihong also creatively recruited some beauties to form a model team, and asked them to put on sexy clothes and set up booths in densely populated commercial areas, inviting passers-by to taste Longshan Spring mineral water.

This kind of advertising method caused a great sensation in Shanghai, and a large number of media followed up and reported on it.

Suddenly, Longshanquan’s presence was indispensable in newspapers, televisions, billboards and anywhere with advertising space in Shanghai.

It can be said that Li Lihong learned the essence of Li Shanshan and achieved the ultimate in advertising and marketing.

In less than a week, Longshanquan’s sales in Shanghai reached 300,000 boxes, with sales exceeding 15 million yuan.

As the sales of Longshanquan in Shanghai are booming, teams in several other cities are not to be outdone.

In Tianfu in western China, the sales team followed the same pattern and continued to advertise heavily on local TV, radio and major newspapers. They rented a promotional fleet for a week and occupied the Tianfu market.

In Pengcheng in southern China, the sales team successfully won the support of the local government. There were police cars in front of them to clear the way, and behind them was the Longshanquan convoy that stretched hundreds of meters, majestically walking through the streets.

In addition, model airplanes and airships were used to fly over Pengcheng with Longshanquan’s advertisements, once again causing a sensation in the city.

In just half a month, Longshanquan successively occupied the markets of Modu, Tianfu, Pengcheng, Jiangzhou, Xijing, Bingcheng, and Yangcheng.

A few years later, this classic marketing case was reported by the media, and people realized that Longshanquan’s success was no accident. Li Shanshan’s strategy of sending seven teams to occupy the national market was nicknamed – “Seven Swords from Tianshan”.

These seven sales teams are like nails, firmly occupying the local market. At the same time, Longshanquan continues to expand to their respective peripheries with these seven points as the center.

It can be said that the sales network built by Li Shanshan has basically taken shape, and the next step is to gradually improve it from point to point.

However, with the expansion of Longshanquan, the biggest headache is Wahaha.

You must know that there is only one piece of cake. Wahaha, which originally entered the drinking water market first, has the right time and location. If they are given another year, they can completely occupy the national drinking water market.

Unfortunately, there are no what-ifs in reality. Shopping malls are so cruel like battlefields. Wahaha’s market share is constantly being squeezed by Longshanquan.

What makes Zong Qingqian and Zong Xiaoli particularly angry is that they have worked hard to popularize drinking water knowledge and cultivate the habit of drinking bottled water, but now they are being picked off.

Originally, the two brands were still competitive, but now that Longshan Spring has become the “king of brands”, the public’s first reaction is that Longshan Spring is better than Wahaha’s water, otherwise why would it be advertised on CCTV.

The blame is that the father and daughter did not realize that CCTV’s “Biard King” would bring such a great influence. Now Zong Xiaoli’s heart is filled with regret. How could the bidding committee be confused by Li Shanshan’s appearance at that time? , I didn’t expect that he was pretending to be a pig and eating the tiger.

In fact, another important reason why Longshanquan occupied the market so quickly has been ignored, and that is that the sales team under Li Shanshan is really crazy.

“Do you also want to earn more than 10,000 yuan a month? Do you want to earn 100,000 yuan a month?” “If you want,

just work hard!”

After Li Shanshan’s systematic training and generous reward mechanism, these salesmen are like It was like being beaten to death, and everyone worked hard.

You must know that in this era, there are still very few companies that offer dividends on sales, so everyone cherishes this opportunity, especially Li Lihong, who is a typical example of an outstanding employee. Her story was specially packaged and promoted by Li Shanshan.

“From an ordinary salesperson to the person in charge of the Magic Capital Company, from a worker earning a few hundred yuan a month to a company executive with an annual salary of 200,000 yuan!”

Li Lihong’s real deeds not only inspired Longshanquan’s Internal employees have attracted more external talents to join Longshanquan, which has formed a virtuous cycle and allowed the company to develop better and better.

As of the end of November, the sales data of the entire Longshan Spring has been released.

The overall sales this month were nearly 300 million, and the net profit reached 150 million, of which Imperial City and Shanbei Province accounted for half of the sales, and the other seven cities accounted for the other half.

But don’t forget, the sales in these seven cities only took half a month. It is really not easy to achieve this sales result.

Li Shanshan believes that with the official broadcast of the CCTV advertisement next month, the sales of Longshan Spring will increase exponentially.

When Li Yang saw this month’s sales data, he swallowed hard.

This is too fast!

Half a month ago, I was lamenting to my son that 100 million yuan was not spent. Unexpectedly, half a month later, the company made another 100 million yuan.

No, it’s 150 million to be exact. I made more this month than in the previous three months combined.

While Li Yang was used to surprises brought to him by his son, Tang Zeguo, the top leader in Longshan City, was completely shocked when he heard the news.

He felt that he had experienced the development and take-off of many companies, but this was the first time he had seen such rapid development as Longshanquan. It has only been more than three months, and he is already the “King” of CCTV. This is something that can be recorded in the history of Longshan City.

Tang Zeguo was very happy. He really didn’t expect that Li Shanshan would surprise him so quickly. Long Shanquan’s success also made a significant mark on his resume.