Rebirth: Starting from selling water to become the world’s richest man

received an enthusiastic response! Hire a foreigner who plays a role

This burger has 2 sesame buns on top and bottom.

In the middle from top to bottom are mayonnaise, lettuce leaves, tomato slices, onions, tomato sauce, cucumbers and fire-roasted beef patties.

The size of the entire burger is very large, exceeding the size of all burgers from McDonald’s and Jade Chicken, and it is very in line with Chinese tastes.

Li Xianxuan tried one and it felt very good.

It’s basically the same as the “Burger King” I remember.

The next thing to do is to ensure that all burgers are produced with the same taste, which requires standardized production.

To this end, Jiang Shuqi contacted friends in the United States and purchased a set of state-of-the-art equipment from there.

With the burger problem solved, the next step is to train employees.

You must know that in this era, service staff do not yet have the awareness that “the customer is God” and are often very perfunctory.

In order to standardize everyone’s behavioral standards, Li Shanshan formulated an employee code of conduct.

The first sentence of the code is that every employee must achieve “100% customer satisfaction” and provide customers with meticulous service.

In terms of execution, Li Shanshan wrote very clearly. He wrote down exactly what everyone wanted to say at each time period.

In this way, all employees can quickly enter their jobs as long as they follow the requirements in the manual.

When customers enter the restaurant, a waiter must open the door for them and say with a smile: “Welcome!”

When the customer walks to the counter, the waiter takes the initiative to say: “Welcome, please come to this window to order.” Meal!”

After the customer orders the meal, the catering staff should accurately put the food on the plate and proactively say: “Your meal is ready. I wish you a happy meal!” When the customer finishes his meal and is ready to leave

, But the waiter smiled and said: “Thank you for coming, welcome to come again next time!”

After such a complete process, it is easy for customers to have a sense of identity and belonging, and they will definitely come again in the future.

Of course, Li Shanshan knew that the best way to get employees to be enthusiastic about their work was to let them make money, so that they would be motivated.

Therefore, Li Shanshan offered high wages to the waiters and promised that they would be rewarded every month if they did well.

After nearly a month of preparation.

The new store has been renovated, the kitchen equipment has been delivered, and the training of the waiters has been completed.

Seeing that December was coming to an end in the last three days, the three of them discussed it together.

Finally, it was decided to set the opening date to January 1st next year, which just means a good start in the new year.

The next step is to start promoting it.

Li Shanshan decided to proceed from two aspects.

One is to print a large number of leaflets and label Burger King’s product pictures on the leaflets; the

other is to promote it through advertising on TV stations.

Li Shanshan planned to directly use Longshanquan’s sales team to distribute leaflets, after all, the good news would not go to outsiders.

He directly found Ma Shaohua, the person in charge of the Shengtian City Office.

He was asked to distribute the flyers within three days, and each person would receive a substantial reward, which would be paid by the Burger King catering company.

Although both companies are owned by themselves.

But Li Shanshan knew that the financial aspect must be clearly distinguished.

Each company manages its own money so that the company doesn’t get messed up.

In addition, Zhang Jiajia participated in the placement of TV station advertisements.

The advertising space during the prime time period of the provincial channel was directly taken. This is the benefit of a company having upper management to take care of it, which can save a lot of troubles other than operations.

In this way, the people of Shengtian City saw such an advertisement at night.

I saw a foreigner sitting in the restaurant, holding a hamburger and eating it with relish.

After he finished the last bite of the burger, the screen changed into a huge Burger King logo.

At this time, a child’s voice appeared, “The Chinese burger that foreigners love to eat, Burger King!”

Once this advertisement was aired, it immediately aroused a great response.

“What is Burger King?”

“Didn’t hamburgers come from abroad?”

“Even foreigners like to eat Chinese burgers, but I haven’t eaten it yet!”

The curiosity of countless people was attracted.

Everyone spread the word, wanting to try how delicious this brand of burger is.

Especially along with the distribution of leaflets.

More and more people are discovering that the price of this burger is cheaper than the price of the Cheetah Chicken.

In this era, people’s mentality of taking advantage is still serious.

Everyone thinks that this price is cheaper, and I am taking advantage of it by going to eat, so many people are going to pick up the merchant’s wool.

In addition, the appearance of foreigners in this advertisement gives the brand an aristocratic temperament.

What people don’t know is.

In fact, this foreigner was just a supporting actor that Li Shanshan hired from a crew for 500 yuan…