Rebirth: Starting from selling water to become the world’s richest man

The Secret of the Richest Man, Amazing Profit Rates

After the final exam results came out, the students majoring in international trade all thought something was wrong.

Until a teacher reconfirmed that Li Xianshan’s test scores were absolutely fine, and he was the first in his major.

“You can get first place without taking classes?”

“Isn’t this a legendary genius?”

When the gap between two people is very small, the person who ranks second will be very unwilling, but when the gap between the two people is too big Sometimes, people will only look up to the strong.

Li Shanshan is a myth to them, and there has been no such figure in the decades since Shengshi University was founded.

Since then, the legend of “Brother Shinhwa” has been left in Shengshi University, inspiring batches of juniors and juniors.

At this time, Li Shanshan had returned to Longshan City.

Last month, he was mainly busy with the opening of the Burger King flagship store, leaving all matters related to Longshanquan to his father.

The main reason is that now that Longshan Spring has entered a stage of stable expansion, there is no need for him to participate in daily operations in every detail.

But when Li Shanshan returned to the water plant, he found many strangers coming to his father’s office.

After careful questioning, it turned out that they were master planners who volunteered to sell themselves door-to-door.

In this era, because there are too few talents who know how to run a company, there is a group of people who call themselves planning masters and boast that they can solve various difficulties faced by enterprises.

They travel around the country, presenting themselves as business geniuses with extensive resumes.

Let entrepreneurs trust them by telling their success stories of saving countless businesses.

In fact, they are essentially a group of charlatans.

But what they are so good about is that with their sharp tongue, they can really describe a company with no problems as terminally ill, making entrepreneurs beg them to rescue themselves from the predicament.

Ever since Longshanquan became popular, it has been targeted by these people.

To be honest, Li Yang was really a little bit fooled. If it weren’t for knowing that his son was here, he would have believed these people’s lies.

These people will tell you how to improve your corporate image, how to gain popularity, and how to break out of Asia and go global.

What he said at first was quite satisfactory, but later he started to be alarmist, feeling that if he didn’t listen to his advice, Longshan Spring would go bankrupt tomorrow.

The first thing Li Shanshan did after he came back was to ask the security guards to beat up all the people and then throw them out.

This group of people is just talking talk, no one has real ability.

In fact, if they honestly apply for a job as a salesperson based on their eloquence, they might actually be able to make a lot of money, but these people are used to cheating money, and they really think of themselves as businessmen.

“Dad, don’t be deceived by these people. If they really had that kind of ability, they would have started their own business and become their own bosses. Why would they come to us?” ”

Hey, I almost got deceived by them!”

Li Yang also calmed down at this time. These people were so experienced that they seemed to have deceived a lot of people. If his son didn’t come back, he might also be defrauded by them and let them provide advice.

“Son, you come back to manage the company more often. It’s time for me to retire when I get old.” ”

That won’t work. Dad, you are still young. There is no problem in working for another few decades.” Li Shanshan said quickly.

He doesn’t want to go to the front of the stage just yet. It feels good to be a big boss behind the scenes. He occasionally shows his face to show off and does what he usually does.

And Li Shanshan knows that he will open more companies in the future, and now is just the beginning.

My father is in charge of Longshanquan, and Jiang Shuqi is in charge of Burger King. I just need to grasp the general direction, perfect!

Hearing Li Shanshan say that he would be allowed to work for another few decades, Li Yang laughed helplessly, and then he would continue to help his son. Anyway, it was not shameful to be his son’s tool.

“By the way, Dad, how were the sales last month?”

Li Yang became excited when his son asked about the sales situation.

“Our sales last month reached 430 million, including 86 million in Shanbei Province, 72 million in Imperial Capital, and 58 million in Magic City. These are the three regions with the best sales.” Li Yang introduced last month’s

sales situation, while taking a look at Li Shanshan, he found that his son’s expression was calm, so he had no choice but to continue.

“In addition to these three regions, sales in other cities are also growing. Sales in December increased by 130 million compared with the previous year. Excluding various production costs, labor costs, dealer fees, etc., we The net profit has reached 200 million!”

Seeing his father look at him again, Li Shanshan was wondering if he should cooperate with his father and pretend to be surprised?

Li Shanshan knows very well that the current profit per bottle of Longshan Spring water is not high enough!

Calculated based on December sales of 430 million, the profit is 200 million, and the profit margin is only 46%.

In later generations, the profit margin of the mineral water sold by China’s richest man reached an astonishing 60%!

This means that for a bottle of mineral water worth 2 yuan, after deducting all expenses, the richest man can earn 1.2 yuan from it.

All costs here include the cost of water, the cost of bottles and caps, dealer fees, operating and advertising costs, etc.

Thinking of this, Li Shanshan decided to tell the truth: “Actually, our profit margin is a bit low now, and there is still a lot of room for improvement in the future.”

Li Yang felt like a mouthful of old blood was about to spurt out. Is this human speech?

Earning 200 million in a month was not enough. He couldn’t help but swallowed, and then his eyes fell on Li Shanshan.

“Then, what should we do?”

“Actually, there are only two ways. The first is to strictly control costs and avoid unnecessary expenses. Although the company is making money now, it cannot spend money in vain.” At this point,

Li Shining paused slightly: “The second is to continue to expand the market. Our advertisements will be officially broadcast this month. With this shareholder trend, we must seize the time and expand the market as soon as possible.” Next, Li

Shanshan I left the cost control aspect to my father, while I focused on the market.

According to his previous plan, Longshan Quan has now completed its first goal and established dealerships in several regional cities in China.

Next, Li Shanshan decided to delegate power to them, upgrade the dealership to a branch, and let them expand to other areas of their respective provinces until they occupy the entire Chinese market.

Li Shanshan’s request to these leaders is that the expansion task must be completed by the end of January.

Many people didn’t understand why they were so anxious. Only Li Shanshan knew clearly that the annual Chinese Spring Festival was coming soon.

On the night of the Spring Festival in this era, every family would sit in front of the TV and watch the gala.

The prime-time advertising space purchased by Longshanquan included the gala.

This is a huge business opportunity for Longshan Spring. As long as it is grasped well, Longshan Spring’s sales will surely reach a higher level!