Rebirth: Starting from selling water to become the world’s richest man

Back Wave

Looking at the photo in his hand, Li Xianshan thought to himself: Either don’t do it, or do something big!

The next day, Li Shanshan flew directly back to the imperial capital and once again knocked on the door of Tan Xisong, director of CCTV’s advertising department.

You must know that Tan Xisong is not only the director of CCTV’s advertising department, but also holds the important position of assistant to the station director.

So Li Shanshan wanted to find the station director directly through her about this matter. After all, the impact of this matter was relatively large. Wahaha was an influential company. Now if they wanted to expose their shady story, only the station director could make the decision.

After entering Tan Xisong’s office, Li Xianshan sat casually on the sofa. Now he and Tan Xisong were already very familiar friends.

“Brother Li, congratulations on getting rid of this crisis. Longshan Spring will definitely become more and more popular in the future.” Tan Xisong took a glass of water from the water dispenser in the office to Li Shanshan as he spoke.

You must know that bottled water has just become popular in this era, and everyone is proud to drink bottled water. Especially to measure whether a company’s treatment is good or not, just go and see whether there is a water dispenser in the employee’s office.

Because Li Shanshan had previously become CCTV’s “bidding king” and the biggest financial backer for CCTV, CCTV also reciprocated by purchasing bottled water from Longshan Spring.

Li Shanshan took a sip of water and said slowly: “Thank you, Sister Tan. This time I found the mastermind by pure luck, otherwise we would be in trouble.”

As the big boss of Longshan Spring, he can drink his own wine outside. Water, this feels pretty good.

“Yeah, I didn’t expect Wawaha to be able to do such a thing. It’s so abominable.”

Tan Xisong followed Li Shanshan’s words and continued, but what she didn’t know was that Li Shanshan was waiting for her to say this.

“Sister Tan, I received a report from Chaoyang people a few days ago. Wahaha not only falsely accused and slandered its peers, but now also engaged in major deception of consumers.” After Li Shanshan finished speaking, he stared at Tan Xisong intently.

“Are you serious?”

At this time, Tan Xisong still didn’t understand the purpose of Li Shanshan’s visit this time, but to her, although Wahaha was a big company, she herself had a good foundation and was not afraid of the other party.

“Seriously, I have brought all the evidence. It was exposed by their internal employees. It seems that there are still many good people.” Li Shanshan started talking nonsense seriously. After Tan Xisong listened to

Li Shanshan explain the matter in detail, he couldn’t help but gasp. He breathed a sigh of relief.

How could this be something done by the people in Chaoyang? It is obvious that this is a premeditated and organized act of revenge specifically targeting Wahaha!

At this time, Tan Xisong took another look at the young man in front of him, and couldn’t help but sigh in his heart. It was true that the waves behind the Yangtze River pushed the waves ahead, and the waves behind him beat the waves in front to death on the beach.

If this matter were to be exposed, how could Wawaha have a way to survive?

In fact, if this matter were exposed at other times, although it would have an impact on Wahaha, it would not be that strong.

But the timing is so good now. Wahaha’s false accusations and slanders against its peers are not over yet, and now they are deceiving consumers again. I’m afraid this is a bit sad.

“I can’t make the decision on this matter. I’ll help you contact the station director and you can communicate with him.” After finishing speaking, Tan Xisong picked up the landline phone on the table and asked the station director for instructions.

This was what Li Shanshan was waiting for. He knew that if Tan Xisong could help call the station director, half the battle would be successful.

“The station director would like to invite you to his office.” After Tan Xisong hung up the phone, he turned to Li Shanshan and said.

“Okay, let’s go there right away.” Li Shanshan was quite excited to see the person in charge of CCTV soon.

He knew that the current director of CCTV was named Yang Guangwei, and he played a decisive role in the development of CCTV.

During his term of office, Yang Guangwei single-handedly promoted the reform of CCTV television news. He proposed the creation of CCTV’s news and public opinion supervision programs such as “Interview Focus” and “News Investigation”, which played a very important role in public opinion supervision.

At the same time, he also broke the rigid employment model at the time and boldly launched new people and launched a recruitment system. A large number of new people, including Bai Songyan, Shui Yijun, Cui Yuanyong, etc., had a stage to perform.

In addition, he also supported his capable man Tan Xisong to vigorously develop the advertising business, which has since created a new era of advertising for CCTV, allowing CCTV’s annual advertising revenue to jump from the initial 330 million to more than 4 billion a year. This also established CCTV’s position as China’s hegemon. status.

Arriving at the director’s office on the top of the building, Yang Guangwei greeted him at the door, and Li Shanshan took the initiative to extend his hands and shake hands with him.

Li Shanshan still has great respect for this veteran, especially his proposal to carry out supervision of news and public opinion and the creation of the program “Interview Focus”. This is also an important reason why Li Shanshan decided to come to CCTV.

After the three people sat down respectively, Li Shanshan told the incident in detail and took out the relevant evidence in his hand.

Yang Guangwei looked at the young man in front of him who kept his expression calm and talked freely when he saw him, and couldn’t help but sigh. He was really a young man who was his classmate, in his prime and high-spirited.

“I will send a special person to investigate this matter. If it is finally determined to be true, we will definitely report it as soon as possible!” Yang Guangwei said categorically. He himself was also very disgusted with this kind of behavior of deceiving consumers.

“Then you’ll have to worry about it. In addition, next year our Longshan Spring will increase investment in advertising. I hope we can continue to cooperate.” Everyone

present is understanding. Li Shanshan’s words are equivalent to next year’s “Bidding King” bidding He will also participate, and the amount of bids may be even higher.

For CCTV, reporting on this incident only played a role in public opinion supervision and had nothing to do with this incident. However, in the end, it was CCTV itself that benefited.

At this time, Tan Xisong was already grinning from ear to ear. After all, as the director of the advertising department, she didn’t care what impact this incident would have. She only cared about whether next year’s performance would hit a new high, which was real income.

Yang Guangwei looked at his capable subordinate, then at the calm and composed Li Shanshan, and thought, it would be great if this person could also come to work at CCTV.

In this way, the conversation ended in a pleasant atmosphere. Finally, Yang Guangwei personally sent Li Shanshan out. This can be said to be recognition of Li Shanshan, otherwise another person would not have such high treatment.

Another week later, at 8 pm on January 30, CCTV’s “Interview Focus” column exclusively reported that the pure water produced by the No. 1 factory in Wahaha, Modou, comes from city tap water. This is different from the “high-quality” promoted on the packaging. “Water source” does not match, which involves serious deception of consumers.

Once the program was broadcast, it immediately caused a sensation throughout China.