Rebirth: Starting from selling water to become the world’s richest man

CCTV Spring Festival Gala

February 18, 1996, New Year’s Eve.

Li Shanshan’s family of three was invited to the CCTV Spring Festival Gala in the imperial capital.

CCTV also gave Li Shanshan enough face, and even gave him a close-up shot during the live broadcast.

This time on camera, he appeared in front of TV sets in thousands of households and became famous.

Frankly speaking, the feeling of watching the Spring Festival Gala live is really different from sitting in front of the TV.

This reminded him of a man in his previous life who would appear in the audience of the Spring Festival Gala every year from the 1999 Spring Festival Gala to the 2018 Spring Festival Gala.

And what’s even more interesting is that every Spring Festival Gala host will interact with the audience in the auditorium. When the camera rotates, this man with a smiling face will be photographed almost every time, so everyone nicknamed this man “Smiling Brother” ”, also known as “the most awesome householder of the Spring Festival Gala” and “the most awesome audience of the Spring Festival Gala”.

Li Shanshan had never been to watch the Spring Festival Gala live before. She was still envious of the audience who could watch the Spring Festival Gala live, but when she came to the scene, she didn’t feel that excited.

This year’s Spring Festival Gala hosts are Zhao Zhongxiang and Ni Ping. As for most of the other people, Li Shanshan doesn’t know them.

What he is most looking forward to is the “comedy king” Zhao Bensan. He is still very young and a fledgling boy.

Zhao Bensan really started to rise until he performed “Yesterday, Today and Tomorrow” in 1999. From then on, he was out of control and created many excellent sketches.

However, his real masterpiece is the “Selling Kid” trilogy started in 2001. From then on, the title of “King of Comedy” in China belongs to him.

Today, the program he performed was “Uncle Cow Lifting His Fuck”. The skit mainly used the incident of Uncle Niu being “fucked off” to criticize the popular “eating and drinking style” and “exaggerated style” in society.

After the skit was performed, many of its lines became popular. The most classic one is this one: “It’s good to eat and drink! It’s good to drink and eat!” After watching

Zhao Bensan’s skit, the party entered the final stage. , with the ringing of the New Year’s bell, China has entered the Year of the Rat in the Chinese zodiac.

Li Shanshan’s family ended this rare experience with laughter.

Because of the live viewing, they could not see the commercials broadcast on TV, so they did not know at this time that Longshanquan’s commercials were popular again!

…

The time goes back to before the CCTV Spring Festival Gala is broadcast at 7:50 pm. Countless families across the country are waiting in front of the TV, waiting for the arrival of the annual CCTV Spring Festival Gala.

With the sound of soothing music, Zhao Zhongxiang appeared on the TV screen. He stood in a high-rise office building and looked out, holding a bottle of Longshan Spring mineral water in his hand.

At this time, I watched him take a sip of water gracefully, and then said in his magnetic voice: “This water tastes like the water I drank when I was a child.” At the same time, the screen switched to the birthplace of Longshan Spring, Longshan, Shanbei Province

. city.

A towering mountain peak stands between heaven and earth. Clouds and mist rise upward from the valley like tides. At the foot of the mountain, you can see clear spring water flowing from the valley and converging into a small stream. The water is so clear that you can see the sand and gravel at the bottom of the river. .

Beside the clear stream, several children excitedly picked up a splash of spring water with both hands and drank it.

At the end of the screen, a picture of Longshan Spring mineral water appeared, along with a classic voiceover.

“Longshan Spring is a bit sweet!”

…

With the broadcast of this advertisement, Longshan Spring mineral water has truly become a household name.

Especially when visiting relatives during the Chinese New Year, I would be embarrassed to go without a box of Longshan Spring mineral water.

Soon Longshan Spring was sold out in all major cities. After Zhao Zhongxiang and CCTV’s advertising, and Li Shanshan’s behind-the-scenes push, Longshan Spring is now not just an ordinary water, but a A status symbol.

Some people may find it funny, isn’t it just a bottle of water? It’s not as sweet as a drink, how can it become a status symbol?

Only Li Shanshan knew that this was the result of a combination of factors.

First of all, the variety of products in this era is really scarce, especially mineral water is a new type of drink, and everyone is very curious about it.

Secondly, the authoritativeness of CCTV official media, coupled with Zhao Zhongxiang’s star effect, directly triggered the sales of Longshan Spring.

Finally, out of consideration for their own health, especially the health of their children, parents are willing to let their children drink mineral water from Longshan Spring.

These three factors are indispensable, creating the sales myth of Longshanquan.

Although the supply of goods has been prepared in advance, there is still an endless stream of purchasing calls from various places, and the current production capacity cannot meet the national demand.

For Li Xianxian, this is the trouble of happiness.

–The

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a humble little author asking for a five-star review and a small gift. Dear bosses, please let me add a chicken drumstick tonight~..~