Rebirth: Starting from selling water to become the world’s richest man

Spring Festival, making 200 million yuan

On February 26, 1996, the eighth day of the Lunar New Year, the Spring Festival holiday officially ended.

Li Yang felt like his whole body had been hollowed out, and he collapsed on the sofa in the office like a salted fish.

Click!

At this time, the office door was pushed open.

I saw Li Shanshan walking in with an egg-filled pancake in his left hand and a bottle of mineral water in his right hand. When he saw his father lying on the sofa in the office, he couldn’t help but curiously asked: “Dad, what’s wrong with you?” ?”

“Hey, I can’t do the work with my old arms and legs.”

It turned out that Li Yang came to the factory early this morning. He thought that today was the first official day of work after the Chinese New Year, and as the boss, he had to take the lead. So I started working with the workers.

“Dad, if you ask me to work with the workers all morning, it would be more practical to give everyone a red envelope.” Li Shanshan took a big bite of the egg-filled pancake in his hand as he spoke. He knew that the old

man People of this generation want to set an example and serve as role models. Although this is a good thing, it is not as effective as sending a red envelope.

When Li Yang heard what his son said, he thought it was right, so he quickly got up and left the office to arrange a start-up red envelope for everyone.

But after a while, I saw him coming back in a hurry.

“Son, do you know how much money we made during the Spring Festival!”

It turned out that Li Yang was going to the finance office when he went out. Unexpectedly, he happened to meet someone from the sales department who came to him to report on the sales during the Spring Festival. When he After getting the sales report, I was not calm.

Seeing his father’s excitement, Li Xianshan knew that he must have made a lot of money, but this was all part of the plan, and he was still more interested in the egg-filled pancakes in his hand.

When Li Yang saw that his son didn’t seem to be very cooperative with him, he handed over the sales report in his hand. Then, regardless of his son’s reaction, he said directly: “I took a quick look and found that our mineral water sales in the past few days have reached It has almost caught up with the usual monthly sales.”

“Oh, it’s not bad, just so-so.”

“It’s not bad? Just so-so?” Li Yang’s eyes widened and he couldn’t help but say : “This is still so-so. Let me tell you, in just a few days, our profit has reached 200 million!” Li Yang said while holding out

two fingers and making a “yeah” gesture. .

“Dad, our Longshan Spring is no longer the unknown little brand half a year ago.”

Li Shanshan wanted to laugh when he saw his father’s current posture, but he held it back, took a breath and continued: “Especially this year’s The ratings of the Spring Festival Gala reached an astonishing 90%, which means that about 1 billion people in China have seen our advertisements.” The ratings of CCTV Spring Festival Gala in this era are really amazing, mainly because there are no other programs now

.

Especially now there is an unwritten rule that all local TV stations must also broadcast the CCTV Spring Festival Gala on New Year’s Eve, and the local Spring Festival Gala prepared by oneself is usually recorded and broadcast in their respective places on New Year’s Eve or New Year’s Day. broadcast on television.

When Li Yang heard what his son said, he immediately felt that 200 million was not worth it: “Listening to what you said, if 1 billion people have seen our advertisement and each of them buys a bottle of our water, wouldn’t we be able to make a profit?” 1 billion!”

“Well, the idea is beautiful, but the reality is cruel.”

Li Shanshan knew this was impossible, but with the continuous broadcast of CCTV advertisements, he believed that if everyone chooses mineral water in the future, it must be Longshan Spring. that’s enough.

“Actually, I don’t require to make too much money, as long as I can earn 200 million a month.”

After listening to his father’s words, Li Shanshan felt like the richest man in the world. He still remembered that the richest man in his previous life was a guest at Luyu. The talk show not only exposed his luxurious office and his collection empire, but also gave a lot of advice to young people.

“Young people should first set a small goal. For example, I will earn 100 million first!”

Wang’s small goal instantly became popular on the Internet. However, for Wang, 100 million is really not much money. It is equivalent to 1,000 yuan for ordinary people.

“Dad, your small goal of earning 200 million a month is not big enough.” Li Shanshan said jokingly.

“Isn’t this goal big enough?” Li Yang rolled his eyes after hearing his son’s words, and then added: “It seems like it’s not big enough, and it can’t keep up with the speed of your money.” Li Yang calculated an account for his son, CCTV Spring Festival Gala

” “Biao Wang” spent 68.88 million in the auction, spent 200 million to acquire Wawaha, and promised to donate 200 million to children in mountainous areas of China.

Calculating it this way, it really cost a lot of money. Fortunately, the speed of making money is faster than the speed of spending money, otherwise most people would really not be able to bear it.

“Dad, let me tell you that your vision is not long-term enough.”

“Not long-term enough?” Li Yang frowned. He felt that his current situation has become much bigger. Now he is selling water all over the country. This vision is not long-term enough. ?

Seeing that his father was still unconvinced, Li Shanshan smiled and said, “Dad, let me ask you, what are your plans next?” ”

Well, of course we will continue to expand and sell our water all over the country. All over the place.”

“That’s right, but do you think it’s difficult to sell water?” Li Shanshan asked again.

“This seems quite simple.” Li Yang couldn’t help but say.

“Yes, the reason why we are so successful is mainly due to our good advertising and marketing. Our competitors will definitely appear in the future, and it is impossible for us to prevent others from entering this market.” Li Shanshan knew that although he now owns the

doll Ha acquired it and temporarily formed a monopoly on the market, but there will still be people coming in the future. There is no way this industry is too profitable.

Li Yang fell silent after hearing his son’s words, and then swallowed: “Son, what do you think we will do next?” “We have to

invest the money we earn in advertising and product research and development. Now is not the time to save money and enjoy it.” When the time comes, you must continue to invest in order not to be caught up by latecomers!” Li Shanshan said firmly.

He is very clear that most businessmen in China have a big problem, that is, after the company makes money, they are content to enjoy it and no longer increase investment. In the end, the company is overtaken by latecomers or even overtaken.

As a veteran, Li Shanshan will not repeat the same mistakes. He still has many ideas to do, all of which require a large investment of funds.

I told my dad so much this time, but I actually wanted to say hello to him in advance and don’t feel bad about spending money in the future.

In fact, Li Yang still supports his son’s idea. Although he says he feels sorry for him, he understands that if he didn’t have a son, he would have made 200 million during the Spring Festival. It would be great if he could not lose money.

He is still very open to this point.