Spend 10 million for advertising
When Li Shanshan heard that Ai Duo VCD finally chose Jackie Chan, he couldn’t help but think of the three widely circulated “magic curses” in his previous life.
The first one is “Fugitive Nemesis” Jacky Cheung. The reason why he got this title is because every time Jacky Cheung holds a concert, he can catch several fugitives, so he is also known as the singer who has captured the most fugitives in history.
The second one is Xiao Jingteng, who is known as the “Rain God”, because no matter where he holds a concert, it will rain there. What is even more exaggerated is that no matter which city he goes to, it will rain in that city.
Later, some enthusiastic netizens compared Xiao Jingteng’s concerts with his event schedule and found that Xiao Jingteng’s success rate in “calling for rain” was as high as 83.3%.
The third thing is that you can’t ask Jackie Chan to act in advertisements. Every company that Jackie Chan endorses will go bankrupt. Even if it doesn’t go bankrupt, the end will be miserable.
Especially the third “curse”, countless entrepreneurs did not believe in this evil, and they all ended in tragedy…
Jackie Chan endorsed the Little Overlord learning machine, but was defeated by competitors and declared bankrupt;
endorsed Aido VCD, and the company ended up The boss was arrested and imprisoned;
he endorsed Missing Dumplings, but was found to have excessive bacteria;
he endorsed Bawang shampoo, but was accused of containing carcinogens;
he endorsed Fenhuang Coke, who still knows this brand now?
The most cruel thing is that Jackie Chan served as the anti-drug image ambassador, but his son was arrested for taking drugs…
Regardless of whether it was a curse or not, Li Shanshan decided that he would not find Jackie Chan to endorse him.
But now Hu Zhibiao doesn’t think so much. He is feeling confident that he has hired Jackie Chan. For this reason, he has spent a lot of money to invite the famous director Zhang Yimou to shoot an advertisement for Aiduo.
In this way, a famous director and an international superstar dedicated their first collaboration to Aido.
“What I perform are all real kung fu. If you want to see real kung fu, choose Aiduo VCD!”
After such an advertisement was broadcast, Aiduo’s sales did rise sharply, and a “kung fu” whirlwind set off in the market.
…
At this time, Li Shanshan came to Xiangjiang.
In the 1990s, Xiangjiang developed really well, especially the movie and TV series industries were extremely prosperous, which also made many big-name stars famous, including many who were influential in mainland China.
After Li Shanshan arrived, although he didn’t know anyone, he quickly found a connection based on his memories from his previous life.
First of all, Jackie Chan was directly ignored, and then Li Shanshan invited six celebrities in one go. Three men and three women worked together to make it easy.
The first one he found was Andy Lau, who had become the king. In Li Shanshan’s impression, Andy Lau had been very popular since he was a child and had been popular for more than 20 years.
Other celebrities have their own peak period, but they are quickly forgotten by people after their peak period. Only Andy Lau has always been in people’s hearts.
In the 1995 selection of the world’s top ten Chinese movie stars jointly organized by Phoenix TV and World Journal, Andy Lau won the championship with 28,000 votes, which was exactly double that of Jackie Chan.
I can’t say that Jackie Chan was not as good as him at that time, I can only say that Andy Lau was really popular at that time!
This results in Andy Lau’s appearance fee being really expensive, up to 5 million yuan, which is even higher than Jackie Chan.
But Li Shanshan agreed immediately. This little money is nothing to him now. He knows that this money can definitely be earned back a hundred times.
Next he found two martial arts stars, Donnie Yen and Zhao Wenzhuo. Now Zhao Wenzhuo is more popular in the mainland. After all, he has played important roles since his debut. In addition, he also played Huang Feihong twice, and He has played the role of Mighty Dragon in Green Snake, so he is more famous in the mainland.
After the two met, they discussed the appearance fee and finally settled the deal at a cost of 1.5 million. Donnie Yen also settled the deal after spending 1.2 million.
Then Li Shanshan found two popular stars, Li Lizhen and Shu Qi. At this time, they had just finished filming the period blockbuster “Jade Futon: The Jade Girl’s Heart Sutra”.
Originally, Li Lizhen had long ago announced that she would no longer take part in blockbuster movies, and began to move into the music industry and became a singer.
However, in January this year, director Wang Jing offered a salary of 4 million yuan. Under the temptation of money, 30-year-old Li Lizhen once again took on the role of the costume blockbuster “Jade Futon: The Jade Girl’s Heart Sutra”, competing with Shu Qi, who was only 20 years old. It’s a drama, but it doesn’t lag behind at all, making the male audience’s blood boil with excitement!
This time, Li Shanshan offered the two of them an appearance fee of 800,000 yuan each, and they happily agreed. Especially for Shu Qi, this amount of money was enough for him to shoot photo shoots dressed as men for a year.
The last female star chose Qiu Shuzhen, mainly because Andy Lau had just finished filming with her and recommended her by the way.
After talking about the actors, Li Shanshan spent another 300,000 to ask Shaw Brothers to help shoot the commercial.
At this time, Shaw Brothers were still quite professional and provided a dedicated shooting team and shooting locations.
The entire shooting didn’t take long, and it took three days in total including post-editing.
It was shot in one day and edited in two days.
Perfect!
After the filming, Li Shanshan hurried back to Longshan City.
After all, every minute and every second is money, and it is time for Wanyan VCD to rise again.
He believes that he has found a superstar, two martial arts stars, and three popular female stars. This luxurious lineup of three men and three women can definitely defeat any competitor.
For this, Li Shanshan also spent more than 10 million. You know, he is probably the only one in China who can spend 10 million for advertising.
–The
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