: Sales strategy of surrounding cities from rural areas
“Mr. Li, the 5,000 VCDs we invested in the first day of sales in Imperial City were all sold out!”
Jiang Wanmeng was very excited when he got the news. This was unimaginable to him. After all, 5,000 machines are worth all the costs. The profit per unit is about 800 yuan, and it was only the first day that it made 4 million yuan.
If we can sell 5,000 units every day in the future, we can make more than 100 million in a month.
“Mr. Jiang, don’t be too happy too early.” At this time, Li Shanshan was still very calm. He knew that it was impossible to sell so much every day. After all, there were only a limited number of people who could really spend more than 2,000 yuan to buy a VCD. As the first batch After rich people gather enough to buy it, sales will inevitably decrease.
However, as people’s living standards continue to improve, future sales trends will definitely continue to rise.
“Mr. Li, are we going to move on to the next city?”
Seeing the calm attitude of the young man in front of him who was younger than himself, Jiang Wanmeng thought to himself that this is really a monster.
“Next, I plan to use Longshanquan’s sales channels to promote VCD to counties and even rural areas.”
Li Shanshan’s words shocked Jiang Wanmeng.
“This is not possible. You must know that the price of VCD is still relatively expensive at present. The only ones that can afford it nationwide are some provincial capitals. It is difficult for people in other places to accept this price, and they cannot afford it.” Jiang
Wanmeng He quickly said that he was afraid that the other party would make this wrong decision and affect the current good situation.
I have to say that Jiang Wanmeng’s idea is not wrong. After all, all VCD companies currently target their markets in a few big cities, and no one goes to county-level cities or even rural areas to sell.
If these words had not come from Li Shanshan’s mouth, Jiang Wanmeng must have thought that the other party was crazy.
But Li Shanshan just smiled slightly, and then slowly said: “I know that no one values the rural market at the moment, but the more so, I have to go as soon as possible.” At this point,
Li Shanshan looked at Jiang Wanmeng, and then continued to ask “Let me ask you, how many programs can you watch on TV now?” ”
Well, there really aren’t many programs on TV right now.” Jiang Wanmeng frowned and said.
“Not only are there not many, many rural areas don’t even have TV signals.”
Li Shanshan answered this question, and then continued: “If at this time, someone buys a TV and VCD, and then uses it to open a video room, come in If you charge three to five yuan to watch a movie, do you think anyone will come to watch it?”
Jiang Wanmeng couldn’t help but be stunned, his eyes lit up, this seemed to be a huge business opportunity.
I saw him looking at Li Shanshan and saying: “If there are many people watching, ten or even twenty people at a time, it is similar to a movie theater. Even if each person only charges three yuan, a movie can make dozens of dollars.” Yuan.”
“Yes, there are currently thousands of movies and TV series in Xiangjiang. When the time comes, you can spend some money to buy equipment and open a video room. A TV and a VCD can be used for 24 hours. With non-stop playback, the income at the end of the day is also very considerable.”
Li Shanshan knew that the video hall would be a big hit in the future, so he continued: “As the number of people going to the video hall to watch movies increases, the boss will definitely buy more VCDs. To expand the scale of his business, the last video studio only has one or two VCDs.”
“This…”
After Jiang Wanmeng heard what Li Shanshan said, he felt that his whole body was not good. Why didn’t he think of it? Well, this is a vast market.
It turns out that VCDs can not be sold to individual buyers, but to the owners of these video halls. And if a video hall becomes popular, there will inevitably be various people who follow suit. As the number of video halls increases, oneself will VCD sales will also increase.
“Mr. Li, I really have you!” Jiang Wanmeng admired Li Xianxian now.
Li Shanshan smiled slightly and said: “What we have to do now is to promote this video hall model as soon as possible. I believe our sales will continue to increase in the future.” In Li Xianshan’s memory, the video hall is a post-8090s generation
. My exclusive recollection is that in that era when the entertainment industry was very underdeveloped, as Hong Kong movies and TV series became popular in the mainland, video halls sprouted all over the country.
In particular, Hong Kong’s martial arts films have attracted a large number of young people to watch. Chow Yun-fat, Andy Lau, Stephen Chow and others in the films have become the idols of countless young people.
These movies and TV series are usually not available on TV, and movie theater tickets are still very expensive in comparison. Video theaters just meet people’s spiritual needs, and consumption is also very cheap. With discs replacing video tapes, The video room reached the pinnacle of its glory.
In some small counties and rural areas, due to lack of supervision, many video halls, while showing Hong Kong movies, will also privately screen some scary, violent, and erotic films.
In this era when cultural life and material life are extremely scarce, people need a place to relieve their stress, which makes video halls more and more popular.
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