Rebirth: Starting from selling water to become the world’s richest man

Overwhelm McDonald’s and Chew Chicken

Just when all parties are struggling with this sudden “explosion of gas” incident.

Li Xianshan was sitting in the Burger King restaurant, holding a burger in his left hand and a glass of Coke in his right hand, and took a big gulp of it.

The combination of Coke and hamburger made him feel very happy, especially when Coke was drunk in his mouth, the bubbles produced crackled and exploded on the tip of the tongue, giving people a sour feeling.

“I said, big boss, why aren’t you worried at all?”

Jiang Shuqi didn’t expect that this matter would cause such a big fuss today. Although McDonald’s and Jia Deji were involved in the incident of fried oil causing cancer, she felt that this matter It won’t have much impact on these two restaurants. No matter how much public anger there is, it will definitely be suppressed by the higher authorities in the end.

“Who says I’m not worried? I’m worried to death!”

After saying that, Li Shanshan took another big bite of the burger and pretended to be scared.

Seeing him eating the hamburger carelessly, Jiang Shuqi also felt a dark streak, but at the same time, her heart also calmed down. He would be able to bear the weight of the sky anyway.

Li Shanshan knew Jiang Shuqi’s worries. She was afraid that Burger King would be jointly boycotted by Qia Deji and McDonald’s in the future.

But he has his own plans. First of all, if Burger King wants to become bigger and stronger, it will have to compete with these two companies sooner or later. In this case, it is better to take this opportunity to establish a positive corporate image for Burger King as soon as possible.

On the other hand, Li Shanshan is not afraid of retaliation. Now he is not just the owner of a fast food restaurant. He has several companies behind him, and most importantly, there is official support from Longshan.

Now Li Shanshan has already thought about it. If he is monopolized and boycotted in the future, he will return to his hometown to litigate with the other party.

Just like the “Nanshan Pizza Hut” in later generations, the so-called Nanshan Pizza Hut refers to the fact that Penguin Company filed lawsuits in Nanshan District, Pengcheng, where its headquarters is located. The winning rate is 100%!

But when it comes to lawsuits elsewhere, the winning rate is much lower. According to incomplete statistics, Penguin’s winning rate as the defendant in lawsuits filed in the Imperial City is about 53%, while in the Magic City, the winning rate is only 28%.

Therefore, whenever Penguin is sued, it must raise objections to remote jurisdiction and apply to transfer the case to the Pengcheng Nanshan District Court. The rest is self-evident.

But this is the last resort. At present, the situation is still very good for Burger King.

This time, both McDonald’s and Chicken Decker were found to contain carcinogens in their frying oil, but the domestic brand Burger King did not. This has invisibly established a good brand image in the hearts of Chinese people.

After all, Li Shanshan’s requirement to change the frying oil every six hours was not just talk, it came at a huge cost.

Now he has decided to spread the news. He has made such a big sacrifice, is it okay not to let consumers know?

But just when he was contacting various media, Zhang Jiajia from the provincial station called him.

“I heard from friends at the city TV station that the city has issued a hush-hush order on today’s incident and will not allow it to be broadcast to the public.” Zhang Jiajia said in a low voice.

“What, what’s your attitude towards Taiwan?” Li Xianxian said with a frown.

“Don’t worry, the provincial and Taiwanese TV stations won’t be afraid of them. However, there is a lot of resistance in this matter. You have to be more careful.”

In fact, Zhang Jiajia was also under a lot of pressure on this matter, but with her insistence, the provincial and TV station leaders decided This report will be broadcast as usual.

“That’s good, don’t worry, I’m fine. You should be more careful.”

Li Shanshan knew that this was because the city leaders wanted to cover up the matter for their own political achievements, and it would be fine when the limelight passed.

But people should have the right to know, especially when it comes to everyone’s health. If this matter is not announced, more people will be harmed, especially children who eat carcinogenic foods.

Unexpectedly, for the sake of their own political achievements and not to offend foreign businessmen, these leaders would even show no shame. This made Li Shanshan extremely angry.

It’s a pity that China’s Internet has just started, and there are not many platforms to publish this news. Otherwise, he would have to make a TikTok to let more people know about it.

According to the trajectory of the previous life, Yin Dou would not appear until twenty years later. Li Xianxian could not wait that long now.

Since the Shengshi media wouldn’t allow it to be reported, he had other options.

With his own connections, he decided to publish this matter to the media in other regions. In addition, CCTV’s “Interview Focus” column team was also an old friend. How could Li Shanshan forget them at this time.

…

That evening, Shanbei Provincial Television first reported that carcinogens were detected in McDonald’s and Jide Chicken restaurants in Shengshi.

As this news was broadcast, it immediately caused an uproar in Shanbei Province. However, in the face of public doubts, Shengcheng officials did not make any response.

The next day, newspapers and TV stations across the country, except for the local media in Shengshi, followed up and reported on the incident.

Many brick-and-mortar scholars have also published articles in newspapers, pointing the finger at oil filter powder. They believe that the excessive use of oil filter powder leads to the production of carcinogens in frying oil.

Among them, some attentive media discovered that the domestic brand Burger King, just opposite the two foreign fast food stores, was also inspected, but there were no problems.

This also aroused the curiosity of many people, and Burger King suddenly became a hot topic of discussion.

On the third day, CCTV’s “Interview Focus” program conducted a special report. Li Shanshan accepted an interview with CCTV and exclusively revealed why Burger King had no problems during the inspection.

It turns out that Burger King always puts the health of its customers first. All frying oil must be changed every six hours, and it refuses to use industrial additives such as oil filter powder.

For a while, Burger King’s approach was highly praised by people. Many elderly people lamented that there are not many conscientious restaurants like this that are people-oriented and consider the health of the people!

In sharp contrast, everyone condemned McDonald’s and Chicken Decker, and called on everyone not to eat at these two restaurants, but to choose Burger King.

But now Burger King only has three stores in Shengshi, and they are already overcrowded.

Many people are calling for Burger King not to discriminate geographically and to open franchises as soon as possible so that people in other regions can taste safe burgers.

Under the publicity of this kind of public opinion, Li Shanshan’s Burger King continues to rise, and even vaguely overtakes McDonald’s and Chedi Chicken, and has a tendency to become the number one fast food brand in the country.

Of course, these are just reputations at the moment. Burger King still has a long way to go in terms of actual store coverage and store profitability.