Rebirth: Starting from selling water to become the world’s richest man

Shufu, Shanbei Province

After more than a month of expansion, Burger King has opened 13 stores across the country, basically all located in provincial capital cities.

Among them, the flagship store in Didu is the largest, covering an area of 1,000 square meters on two floors, and is located in the central area of Wangfujing Street.

According to Li Shanshan’s plan, the first batch of Burger King stores will be direct-operated stores, and then the franchise model will be gradually opened. It is tentatively planned to sign 50 franchise stores within this year.

Of course, these franchise stores must also be opened in big cities and coastal cities. After all, although Burger King’s prices are cheaper than those of German Chicken and McDonald’s, they are not acceptable in all places.

If the sales performance of the first batch of franchise stores is good and each franchisee can make money, then Li Shanshan will add 50 more franchise stores.

It once took McDonald’s three years to open up the Chinese market, but Li Shanshan felt that he only needed one year to open Burger King restaurants across the country.

…

The time came to June 30 in a blink of an eye.

The entire first half of 1996 was a fruitful first half for Li Shanshan.

First of all, Longshan Spring’s report shows that the total sales of Longshan Spring mineral water in the first half of the year reached an astonishing 3.1 billion, with a net profit of 1.52 billion.

Among them, during the Spring Festival, it made 200 million yuan, which was the fastest sales growth period for Longshan Spring. This fully illustrates the importance of advertising on CCTV.

In addition to Longshanquan Company, Wanyan VCD, which was rescued by Li Shanshan, also performed well.

Since the product was launched in April, Wanyan VCD has achieved great success by formulating a sales strategy of “surrounding the city from the countryside”.

In the first month, 500,000 VCDs were sold, making a net profit of 400 million. By the end of June, Wan Yan had made a total of about 1.2 billion in three months.

From this we can also see how profitable high-tech companies are.

Li Shanshan worked hard to sell mineral water for half a year, which was only a little more than Wan Yan VCD made in three months.

The main reason is that the cost of a VCD priced at 2,000 yuan is only about 800 yuan. As long as the market is opened, it is almost like grabbing money.

At this time, Li Shanshan couldn’t help but sigh, no wonder Hu Zhibiao, the owner of Aido VCD in his previous life, was willing to spend 210 million to bid for the CCTV bid. To him, this money was just drizzle.

However, Li Shanshan will not lose sight of one thing or the other, because he knows that with the development of China’s economy, the mineral water market will definitely get better and better in the future, while VCD only has a prosperous period in the past few years and can only make a quick profit. Be eliminated.

In addition to Longshanquan and Wanyan VCD, which are already on the right track, Li Shanshan’s Burger King catering company has just started.

Although Burger King is very popular now and makes a lot of profits every month, with the increase in the number of stores opened across the country, the initial investment in each store is also very large.

So now we can barely break even, but Li Shanshan believes that we will definitely make a profit without losing money in the future.

Compared with these companies, Wawaha’s performance is much worse.

Of course, this is mainly because Wahaha’s main purified water business has been stopped, and the company is now facing a transformation stage.

However, with the launch of Very Coke, Wahaha has gained a firm foothold in the beverage industry.

Sales of 100 million were achieved within two months of its launch, and as Burger King continues to expand, it is expected that Super Coke will cooperate with it in the future.

Unfortunately, Wahaha now only has one type of carbonated drink, Coke, which cannot satisfy everyone’s needs.

For this reason, Li Shanshan specifically put forward new requirements for Zhang Honghui, and he must continue to develop and produce drinks with different flavors.

In Li Xianxuan’s memory, Wawaha’s nutrition was launched online, and sales were booming as soon as it was launched.

In the first year, it sold more than 12 billion yuan, firmly occupying the throne of China’s number one beverage that year, even surpassing the “red can herbal tea” Wanglaoji, becoming one of the largest-selling beverage items.

In addition to the beverage industry, Li Shanshan also proposed to Wahaha’s management that the company can also enter the food processing industry in the future and produce some snack products.

For example, Wawaha Babao Porridge: “Nutritious and delicious anytime, anywhere.”

Wawaha Children’s AB Calcium Milk: “Sweet and sour, nutritious and delicious.”

In addition to these, Wawaha Snow Cake, Wawaha Senbei, and Wawaha Scallops are also available. Ha shrimp crackers…

In short, Wawa Ha can produce whatever the market needs!

In Li Shanshan’s view, the future consumption power of the Chinese market must be very terrifying.

The food processing industry is a sure-profit business, especially now that many state-owned processing plants are facing bankruptcy. If Wahaha takes over these companies at this time, the local government will be very happy.

After all, after selling to Wahaha Company, the local area will not only receive a sum of funds, but also promote local employment and increase local tax revenue. It is really a good choice.

Of course, Li Shanshan did not acquire these food processing plants for charity, but to enter the local market faster. It is important to know that existing factories are much less troublesome than building new ones.

In addition to several of his own companies, the Evergrande Real Estate Company now run by his father Li Yang is also booming.

Not only has it undertaken many projects of the Longshan Municipal Government, but it also acquired a piece of land in the center of Longshan a few days ago.

Li Yang plans to build it into a comprehensive shopping mall that integrates shopping, entertainment, and catering. It will be called Evergrande Wanxianghui.

The implication is that this mall has everything you need.

It can be said that the economy of Longshan City is constantly developing under the leadership of the Li family and his sons.

The inflow of population is also very high. On the one hand, Longshan Spring Water Factory and on the other hand, Wanyan VCD Factory, both require a large number of workers.

For Tang Zeguo, the top leader in Longshan City, he is happy to see the massive influx of people.

Whether they come to work or do business, it will stimulate local consumption and improve the economic development level of Longshan City.

Tang Zeguo never dreamed that in just one year, Li Shanshan, who once needed help from him, would now be able to help him.

He had to sigh, this young man is really amazing!

In fact, it’s not just him who is lamenting that the Li family has now become synonymous with miracles.

People no longer call the Li family the richest man in Longshan City. Instead, everyone thinks that the Li family is the well-deserved richest man in Shanbei Province!

But no one really knows how much money the Li family has now.

The rich lists of later generations have not yet appeared, and the foreign Forbes list has not included China. The Hurun Rich List will not appear until 1999.

No one dares to say who the richest man in China is, but the richest man in Shanbei Province is definitely not running away!

–The

author has something to say:

Guys, have a nice weekend. If possible, have some love buns. The author is very grateful~0..0~