Rebirth Starts at 7 Million

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"Boss, are we going to start a campaign for Daily Toutiao?" Gao Meng asked.

"Yeah! This Star Chat update doesn't need a large-scale publicity to mention it to the rice side, the key is to put it on the daily headlines.

All original channels of Xingyuan application platform are opened to promote the daily headlines. "

"Will the advertisements on the Wrigley side also be suspended?" Wang Jing asked.

"Except for the ranking list, everything else stops. The startup interface of Xingyuan application platform and the startup interface of the three games should be added to the daily headline advertisement.

At the same time, with the funds of 5 million, as long as you download the daily headlines, you will have the opportunity to get the call fee. "

"5 million! Boss, will it be too much? 5 million can buy a half-year 15-second commercial on local TV's prime time." Cao Shuai said with a frown.

"Not much at all, at present, the core product of our company is the Xingyuan application platform.

Whether it is a game or any other small function, it is all based on the Xingyuan application platform.

At present, the number of downloads of our Xingyuan application platform has exceeded 44 million, and according to the background data, the number of Xingyuan application platform existing on users' mobile phones for more than a week is 30 million.

Different from the computer, the mobile APP will not be hidden from the mobile phone interface. If it is not uninstalled for a long time, it will basically not move unless there is a better product of the same type one day.

Of the 30 million installed units, 24 million are active users.

That is to say, users who open the Xingyuan application platform at least once every day.

And our three games have a maximum of 20 million active users.

This data is not comparable to the penguin, but it is quite good.

To have such a result, on the one hand, shows that the big data system of our Xingyuan application platform has been very perfect, which can accurately calculate the user's hobbies and needs, and make appropriate pushes.

On the other hand, our game is attractive enough.

With such an advantage, we must make use of it, just as I said, the startup interface of the Xingyuan application platform, the startup interface of the three games, and the download and call charges together, and strive to achieve the fastest speed. The headlines are out. "

After listening to Luo Fan's words, Cao Shuai frowned and asked, "Boss, didn't you plan to separate Daily Toutiao from Xingyuan app platform from the beginning?"

"That's what I thought. Daily Toutiao is completely different from games and Xingchao. Daily Toutiao's status in the company is the same as development, games, video sites, and Xingyuan Ventures. They are all an independent department."

Everyone was surprised to hear this. At present, Xingyuan Technology Co., Ltd. has four departments. Xu Jiale is in charge of the game department, Wang Jing is in charge of the development department, Gao Meng is in charge of the video website department, and Xingyuan Ventures is in charge of Cao Shuai. , Now Luo Fan has added a new department for the daily headlines.

"Who do you plan to put in charge of this department, boss?" Xu Jiale asked.

"I am responsible for myself in the early stage, and other responsible persons will be considered later."

"Then when will we officially update the daily headlines, boss?" Wang Jing asked.

"Next Tuesday! You guys will do the final test as soon as possible this week, and the update with Star Chat will be released next Tuesday."

After speaking, Luo Fan announced the dismissal of the meeting.

After the meeting, everyone in the company entered a tense working state.

There is no one in the newly established department of the company, and it is impossible for Luo Fan to recruit people now, so the daily news is still on Wang Jing's side for the time being. Every day after get off work, Wang Jing will report to Luo Fan about today's test. schedule.

In this way, a week has passed. At 0:00 on Tuesday morning, after the routine maintenance of Xingyuan application platform, the daily headline APP was officially launched.

The Daily Toutiao APP was launched on the Xingyuan application platform. At the same time, Luo Fan also purchased the Daily Toutiao advertisement on the post bar and the top search on the search page.

At the same time, Luo Fan contacted Zhang Jian. When Luo Fan sold face recognition and music-listening apps, Baidu, Ali, and Penguin all agreed to give Luo Fan the corresponding promotion resources to help him promote the Xingyuan application platform.

Luo Fan has used the promotion resources of Baidu and Ali successively, but Penguin has not yet used it.

At the beginning, Penguin promised to push Xingyuan's APP in a pop-up window when the Penguin logs in for three days, ensuring that every user will receive it once a day.

Luo Fan asked Zhang Jian to fulfill this promise.

Zhang Jian agreed without even thinking about it. After all, it was written in the contract, and it was impossible to admit it or not.

As for whether the recommendation is the Xingyuan application platform, Zhang Jian did not go into it, because the contract signed to help recommend the APP of Xingyuan Technology Co., Ltd.

So on this day, Penguin, Tieba, and Xingyuan application platform worked together to promote the APP of Daily Toutiao.

As long as you surf the Internet, you will definitely receive pushes about the daily headlines.

The promotion routine is also very simple, which is what Luo Fan said before.

The Xingyuan application platform uses big data to recommend news to different users, using some very attractive headlines.

For girls, we recommend extremely popular entertainment news.

For teenagers, it's some sports, game type news.

For middle-aged people in their 40s, it is more news about current events, such as housing price increases! Oil price information! International chaos! In short, it is the information they usually focus on.

After users are attracted by news headlines, they can click to see some news.

The people on the daily headlines have long set the best breaking point, and can break the follow-up plot at the climax. If you want to understand, you must download the daily headlines.

This routine is shameless, but the most practical.

The reason why the UC browser in the previous life was able to catch up with Baidu at the fastest speed and dominate the smartphone is the UC shock department.

It has shocked the Chinese people for so many years, the shocking secret was accidentally dug up, the unknown man behind the scenes, the Western world will collapse because of this...

In short, it’s just how exaggerated it is, and when the user clicks in and downloads the software, he finds out that the content is just a side.

Most of the people who are fooled by this routine will scold how shameless UC is, and the reputation of the Ministry of Shock is getting bigger and bigger on the Internet.

But as long as you go in, the purpose of UC is achieved.

And the routine of the daily headlines is the same.

This trick is somewhat deceptive, but it is the best way to scale, and in just one day, Toutiao has reached 3 million downloads per day.

Daily Toutiao is not a game, but a news-type mobile portal. It is already very scary to have such a result.

It's true that some users downloaded it because of the coupons, but Luo Fan is confident that as long as they download and sign up for Daily Toutiao, they won't easily uninstall it.