Rebirth Starts at 7 Million

"My Name is MT Online" is the same as Xingyuan's previous games, there are three download channels.

The first is the Xingyuan application platform, the second is the iPhone store, and the third is the official website of Xingyuan Technology Co., Ltd.

Right now is the National Day holiday, and the downloads of "My Name is MT Online" just went up like a rocket.

During this period of time, under the operation of Xingyuan, the animation of "My Name is MT" itself has become popular, and Xingyuan has been under the banner of animation adaptation when it was in the mobile game "My Name is MT Online".

Many players who like Warcraft and "My Name is MT" animation have poured in.

In just one hour, the downloads of "My Name is MT Online" exceeded one million.

This is the value of IP. A good IP can bring huge traffic to the early game.

In two days, the downloads of "My Name is MT Online" on all platforms exceeded 10 million.

The game has just been launched, and the quality of the game cannot be seen, and the number of paying users is also unstable, but at this time, the word of mouth of "My Name is MT Online" has been quietly fermenting.

On October 8, the 7-day long holiday ended, and Shanghai resumed its usual liveliness.

Two office workers took the subway to cross half of Shanghai to the company.

One of the men in glasses waited for someone to get off the bus, took a seat, took out his mobile phone, opened "My Name is MT Online" and started playing.

The man sitting next to him asked, "Brother Wang, what game are you playing?"

"My name is MT Online, haven't you played? I remember you're a Warcraft fan too!" the man wearing glasses said without raising his head.

"No, I don't even know about this game. By the way, isn't this an anime? When did the game come out?"

"The recently released mobile game was developed by Xingyuan."

"Xingyuan? Is it the head office of Xingchao, which our company clocks in every day?"

"Yes! It's them. Speaking of which, they started out as mobile games." said the man wearing glasses.

"I don't like playing mobile games very much. I play all the computer games that are bought out."

"I know, but you should try this game, it's quite original."

"How much does this game cost?"

"No money, free," replied the man with glasses.

"Free? How to make money then?"

"In-app purchase service! Just like those Penguin games, it's up to the individual."

"So this is an online game?"

"Forget it! You can play together, why don't you download it and try it? It doesn't cost anything anyway."

"Okay, I'll take a look at the next one when I go to the company."

......

Similar conversations also occur in various public places such as schools and shopping malls.

The player group of "My Name is MT Online" is constantly spreading, and more and more people are invested in this game.

It is worth mentioning that many new players are drawn into the pit by classmates and friends who have been playing for a few days.

The reason why these people pull their friends into the pit is actually because of the friend system of "My Name is MT Online".

The friend system of "My Name is MT Online" is a very classic setting.

Its classic level is comparable to the fact that friends in the QQ farm can steal vegetables from each other.

Use the simplest design techniques to achieve the best results.

"My Name is MT Online" itself does not actually have the function of friends fighting together, because its combat system does not support this.

The current mobile phone hardware also does not support him to do so.

But the friend system of "My Name is MT Online" solves this problem very well.

After adding friends, players can give each other stamina. Although not much, it is enough to induce players to add stamina.

In addition, the friends of "My Name is MT Online" also have the function of helping each other in battle.

The main profit method of "My Name is MT Online" is to rely on players' krypton gold to charge money. Krypton gold players need to be held to feel superior. The friend help function, in a sense, is also launched to support local tyrants.

In the friend support mode, the newly created trumpet can use the powerful cards of the friend's trumpet to clear some levels that are not strong enough by itself. In disguise, the effect of the trumpet with the trumpet is realized, making the trumpet feel that he is not playing a single player. game.

Doing so greatly enhances the social attributes of the game itself, and also improves the retention of trumpets.

The large and powerful card is equivalent to an advertising effect, allowing new players to see how powerful this card is, thus enticing new players to pay for this card.

Moreover, many of the powerful cards with the help function are only available to the krypton gold elders. In order to hug the thighs of local tyrants, ordinary players have asked to add friends.

This has given many kryptonite elders a great sense of satisfaction, further stimulating their desire to recharge.

A simple friend assistance system perfectly achieves so many strategic goals without doing any actual online collaborative battles. It can be said that it achieves the best results with the least resources.

Hobby Chinese Network

Unconsciously, a week has passed, and the turnover of "My Name is MT Online" in the first week of its launch is as high as 10 million, which is almost equivalent to the turnover of defending carrots for three months.

Moreover, with the spread of popular anime and friends, the user base of "My Name is MT" is still spreading at a high speed, and more and more people have downloaded this game.

According to Luo Fan's shares, as long as the number of paying people can be maintained at 5%, the monthly turnover of "My Name is MT Online" can reach the initial estimated level of 20 million.

Now, the number of paying players of "My Name is MT Online" has basically remained at around 10%, that is to say, the "My Name is MT Online" turnover revenue is twice as expected before.

This data made all the employees of Xingyuan Technology Co., Ltd. excited.

This means that their company's game transformation has been completely successful.

A large number of players from Xingyuan’s defending radishes followed, but the proportion of paying users was less than 1%, and the monthly turnover has been maintained between 2 million and 3 million.

And as the defending radish map was conquered, the number of paying people was still declining. If this trend continues, the monthly turnover of defending radishes may not even be guaranteed to be even 2 million.

From the point of view of the number of users and online rate, defending Radish is successful, but from the perspective of running water, there is no doubt that defending Radish is a failure.

If this is also the case with "My Name is MT Online", it means that Xingyuan's transformation of the game department has failed, and the company's development plan for the next stage must be adjusted.

Once the development plan is changed, many strategic goals that have been set cannot be achieved.

Therefore, employees of all departments within Xingyuan Technology Co., Ltd. are staring at the results of "My Name is MT Online".

Fortunately, based on the current results, "My Name is MT Online" has been successful, and Zhou Liushui has broken through 10 million. This result is very eye-catching.

It is no exaggeration to say that "My Name is MT Online" has successfully completed the unfinished work of defending the radish.

This time, whether it is Xingyuan's senior management or ordinary employees, they all breathed a sigh of relief.