Rebirth Starts at 7 Million

"It's not impossible to buy directly, but the content is not like the real thing, it can be clearly marked, and the content is changing all the time, we simply can't define a price that is suitable for both parties." Luo Fan said.

"It doesn't work either, that doesn't work either, what do you mean, Mr. Luo?"

"Do you know how the contents of Weibo are realized?" Luo Fan asked with a smile.

"Mr. Luo means, let's put the content on top of the daily headlines, and then learn from Weibo to monetize advertising traffic?" said the leading man.

"The pattern is similar, but a little bit different."

"What's the difference?"

Looking at the entire Internet industry in China, the two most popular communities are Tieba and Weibo.

Needless to say, the post bar has been popular for many years, and now there is an emperor bar, wow bar and other post bars that are popular out of the circle.

Weibo, on the other hand, is a bit of a comeback.

In fact, the first blogging platform in China is not Sina's Weibo, but Fanfou.com, which was launched in 2007.

The founder of this website is the owner of Meituan.

By the beginning of 2009, Fanfou had millions of users. Unfortunately, the website itself was blocked due to lack of supervision due to the user ghs.

After Fanfou was banned, Sina seized the opportunity to transform from a portal website to create its own Weibo before Penguin and NetEase.

Sina took a step and occupied the market, and Penguin and NetEase tried their best to catch up and failed to defeat Sina.

One of the main reasons why Sina can be so strong is that Sina adopts the advertising sharing model of traffic realization, which has attracted a large number of celebrities and content creators to settle in.

The star's fan effect has attracted a large number of people who eat melons, thus forming the ecology of Weibo. This ecology can be called unbreakable, and the giant penguin in the social field has suffered a lot.

But this advertising dividend model has a fatal disadvantage, that is, only big Vs can make money, and ordinary people can't get a penny.

After Luo Fan explained the business model of Weibo, no one refuted it. Everyone was inside the circle. This is a recognized fact, and there is nothing to refute.

Because of this, these people don't want to engage in any Weibo model advertising dividends, they know very well that they can't make money with their status in the industry.

"Mr. Luo, do you have a better way of dividing?" the leading man asked.

"Yes! In my opinion, Weibo is a social platform and a public opinion platform with a character limit, so it is not suitable for news dissemination.

But our daily headlines are different. We are a news content platform and can accept any content.

Next, our daily headlines will open a public account called headline number.

Anyone and any business can apply for an account for free to publish their own content.

And our daily headlines will promote and expose for free through big data algorithms based on your content.

Algorithms are not people, they have no emotions, and they are absolutely fair. As long as the content is good and can be recognized by the market, the more traffic you will get, and we will also divide advertising according to your traffic.

As long as you can always produce excellent content and form a virtuous circle between your account and the platform, in the end, both the platform and you can profit from it and develop together. This is the solution I give you. "

After listening to Luo Fan's words, the people below immediately talked a lot.

In fact, the public account model that Luo Fan mentioned has long existed abroad, and now the normalizing YouTube up master is also a variant of the public account model.

However, in the past, the official account did not rely on the content dividends, but the advertisements mixed in the content.

Now, transfer your content to the platform, and then divide the advertisements according to the number of clicks. The principle is similar, but this will be further controlled by the platform, because the amount of traffic is still the platform.

"Can the big data algorithm of Daily Toutiao really be absolutely fair?" Someone asked his question.

"I just said that the algorithm is not human, without any emotion, and we will not interfere with the operation of the algorithm, because what we need is absolutely accurate data, not the data after human intervention, you can rest assured.

Our daily headlines have been monetizing traffic for so long, and our revenue has been rising steadily because of big data algorithms. We cannot destroy the Great Wall.

I sincerely invite you to build a content-based platform together. In the end, both parties will benefit from it. We will benefit from each other and develop together. Please rest assured. "

"Can Luo always talk about your company's big data algorithm? At least let us know that your company distributes traffic," said a woman wearing glasses.

"How the big data algorithm allocates traffic is a secret of our company and cannot be disclosed casually.

Everyone just needs to know that you can control traffic at will, which is not good for our platform. If your content is good, the more people who watch it, we will naturally recommend it first, and vice versa.

Time will tell. If you can't make money, you just need to notify us and we will immediately remove your content from the shelves, and promise to stop crawling your news website information. "

After listening to Luo Fan's words, everyone discussed again.

Talking with literati, there will never be chaos in the vegetable market. Those who can sit here are all old editors, and they may not understand any big data algorithms.

But their social experience is rich, and they are considered to be old fritters. They can see a person clearly. Today, Luo Fan came over in person and took the trouble to explain so much to them, which is already very clear.

Thinking about it carefully, this model is really good. At least it can form a mutually beneficial relationship. Try cooperation first. If the follow-up dividend does not work, it can be cut off at any time. For these content producers, there is no loss.

Taking a step back, even if they are dead with Daily Toutiao, in the end, Daily Toutiao will lose some money at most, and they will not be able to do anything about Daily Toutiao.

Those old-fashioned portals before, see that things can be solved with money, and they will not take them seriously.

So everyone came to a consensus.

"Since Daily Toutiao has a plan, our website is willing to cooperate and try it out," said the leading man.

The leading man took the lead, and the others followed.

The traffic of Daily Toutiao is currently the first on the mobile terminal, and it is also the only mobile news APP that has realized the realization of traffic. They are joining now, and the dividends should not be too small, which is also a piece of fat.

Instead of being so stiff with the daily headlines, let's try to eat this piece of fat into your mouth first.

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