Rebirth Starts at 7 Million

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The two sides hit it off, and Luo Fan immediately contacted Cao Shuai and the cinema to which Xingyuan belonged, and discussed with them about movie subsidies.

The movie theaters that joined have no opinion on this. Anyway, they will not earn less money for movie tickets. Baidu will supply them with the discounted part, and at most they will pay for some snacks.

In this way, Baidu's movie subsidy officially began.

First of all, Baidu launched the "Nonomi Movie" interface on its own Baidu Nuomi APP.

The initial subsidy scope is all cities with Xingyuan Studios.

The subsidy in the film field is even simpler and cruder than the subsidy for takeout.

As long as users enter the cinema, they can see the relevant preferential subsidies, and then they only need to download the Baidu Nuomi APP directly on the Xingyuan application platform or Baidu to receive the coupons.

Then, when using the built-in Xingyuan payment of Xingchao, the coupon will be automatically used, and it only takes a few dollars to watch a movie.

Such simple and crude subsidies, coupled with the fact that there are currently no competitors in the film field, Xingyuan still has its own theater chain, and the effect will soon come out.

Both Baidu Nuomi and Xingchao saw another increase in users.

Before you know it, Baidu Nuomi has more than 10 million users.

This is a very inspiring milestone.

Although most of these users come for subsidies, as long as they continue to invest, not only will the number of users become larger, but they will also gain some loyal users.

Because among the current 10 million users, nearly 2 million people have used Baidu Nuomi for many times. As long as they stick to it, users will gradually develop the habit of paying, which is definitely a problem for Baidu. good thing.

With the steady development of Baidu Nuomi, both Ali and Penguin are anxious, and both of them have increased the amount of subsidies for takeaway food.

But under Xingyuan's crazy drainage, more and more potential users turned to Baidu Nuomi.

Penguin and Ali are not rivals of Xingyuan in terms of mobile traffic, and they can only watch Baidu slowly expand its food delivery market.

And Xingyuan Payment is also slowly growing with the expansion of Baidu Takeaway.

Seeing the win-win cooperation between Baidu and Xingyuan, Xingyuan's mobile payment has also started.

Penguin is a little anxious. The expansion of Xingyuan's offline payment market has made Penguin feel a huge threat.

Because the current Xingchao's path is exactly the same as the future development direction of wx planned by Penguin.

Xingyuan payment is an important part of the ecological chain of Xingyuan in the future, and wx payment is the same for Penguin.

But Penguin has no way to break the deadlock now, because the cooperation between Penguin and Meituan is limited to takeaway. Although Meituan uses wx for payment, it is only like this. Meituan will not help Penguin to promote wx payment, only can develop naturally.

But if it goes with the flow like this, Penguin will undoubtedly be one step behind Xingxing in offline payment.

In desperation, Penguin decided to use his "old work" to try to save the same situation.

This morning, as soon as Luo Fan came to the office, Gao Meng hurried over to report: "Boss, there's something going on at Penguin!"

"What did they do?"

"Penguins have also launched their own farms."

"Huh? You mean the kind that delivers fruit?" Luo Fan asked in a strange tone.

"Yes, they also have a farm on the wx discovery page."

"What about the subsidy?" Luo Fan continued to ask.

"Similar to Ali."

"It seems that Penguin is in a hurry! They have used this method to win over users."

In fact, as Luo Fan said, Penguin could not take the initiative in the payment market.

So they decided to find another way, they put their energy back on wx and launched their own fruit farm on wx.

Penguin intends to use the subsidies of fruit farms to attract new users to wx to the maximum extent.

With new users, Penguin's next step is to try to guide these users to use wx payment.

I have to say that wx is good at moving the battlefield, who makes people rich!

A month later, wx brought back a lot of user time with more fruit subsidies, but he paid more because there are already Xingyuan Happy Farm and Ali's Fruit Forest on the market.

The users that Penguin wants to attract are bound to pay more. The fruit delivery of wx is 3 times that of Xingyuan and 2 times that of Ali.

But even so, Penguin only pulled back some user time, and the effect in other aspects is not obvious.

Players are not stupid to take your penguin's fruit, can't you take Ali and Xingyuan's?

Besides, there are so many varieties of fruit, so what if the number of grams of fruit sent by wx is large?

Users can choose apples and pears on the wx side, and then go to Xingchao to plant peaches and bananas, which is completely non-conflicting.

Can get the fruit, which user will give up one of them?

And in terms of fruit quality control, Penguin is not as good as Xingyuan and Ali.

Needless to say, Ali, the basic plate of others is here.

As for Xingyuan, with the expansion of Baidu Takeout, the takeaways began to take over the delivery task of Happy Farm.

In addition to saving a lot of courier fees, the employees who are responsible for distributing fruit in the city and the delivery staff will confirm the quality of the fruit, and replace it immediately to ensure that the fruit is delivered to the user.

Fast speed, freshness, and almost no bad results. This is the biggest advantage of Xingyuan at present.

In contrast to penguins, it is actually difficult for them to control the quality of the fruit.

Because the penguins purchased too much fruit in a short period of time.

This results in a lot of times having to balance quantity and quality.

The way of express delivery makes it impossible for Penguin to control the quality during transportation.

There are countless fruits that have been broken and rotted due to the long transportation time.

In fact, this problem was also encountered when Star Chat just launched Fruit Forest.

But at that time, only Xingyuan sent fruit on the market, Xingyuan had the first-mover advantage, and users had no chance to compare.

Even if you receive fruits of average quality, you will not care. If you encounter bad fruits, you can replace them as long as you report them.

This is the advantage of Xingchao. On the other hand, on the wx side, due to quality problems, there have been a large number of applications for replacement, and the workload has suddenly increased, and many users may not be satisfied, which further increases the cost.

Of course, the current coverage of Baidu Takeaway is not everywhere.

In some small cities and even rural areas, Happy Farm still adopts the express delivery mode, but the delivery place is not the provincial capital, but the nearest city.

In this way, because of the short distance, the possibility of problems on the road is greatly reduced.

Relying on the quality and delivery speed of the fruit, Xingchao was stunned to even out the quantitative gap with wx, and even the market reputation was better than wx.