Rebirth Starts at 7 Million

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Xingyuan has been struggling with this wave of traffic, and the most important thing in the follow-up is to convert this wave of traffic into actual users.

Therefore, in the more than three months from September to December, Xingyuan did not make any major moves, but just drained traffic among several of its own apps to digest these traffic.

Other Internet companies have not had such a peaceful life in the past few months.

The war in the take-out market has intensified, and now the country has started a subsidy war for take-out.

At the beginning, there were still some small companies, but after the subsidy war became fierce, the small companies closed down one after another. At present, only Baidu Takeaway, Meituan, and Hungry are three competing in the market.

Among them, Baidu Takeaway has basically won the market in the southeastern coastal cities, and at the same time, it has also spread around with Baidu's headquarters as the core.

Hebei, Shanxi, TJ and other surrounding provinces and cities have become the main battlefields of Meituan and Baidu.

In some provinces and cities along the Yangtze River, are you hungry? Meituan and Baidu Takeaway are competing.

Baidu and Xingyuan have always maintained a good cooperative relationship. The size of the two companies does not require foreign capital financing at all. During the period, Luo Fan also helped to correct when Baidu committed Hutu.

As a giant, Baidu and Xingyuan help, there is no doubt that Baidu has overwhelmed Meituan and Hungry.

Luo Fan said before that takeout and group buying are in a sense the same.

Baidu Takeaway has such a big advantage, and naturally it will not let go of the group buying market.

Baidu Nuomi took the opportunity to expand, and it happened that Xingyuan also started the promotion of "Charlotte Trouble".

"Charlotte Troubles" was submitted for review in October and passed the review in November. It is now December 20, 2013, and there are more than 40 days left until the Chinese New Year on January 31, 2014.

"Charlotte Annoyance" is scheduled for the Spring Festival, and now is a good time to promote the film.

"Charlotte Trouble" has no special effects and no big-name stars, and the cost of shooting is not high.

Generally speaking, when the movie reaches this stage of its upcoming release, it is usually the whole crew and the stars who participate in the shooting to visit some big cities.

If there are celebrities with traffic, then it can naturally attract a lot of media to come to interview, and follow-up whether it is on TV shows or the Internet, can get exposure.

But the crew of "Charlotte Trouble" does not have a traffic star, and this road is obviously not feasible.

So Luo Fan resolutely decided what offline announcement to make? Just go straight to the online promotion!

Before Xingyuan extracted some funny clips and videos from the movie, they directly put them on the daily headlines, connotation jokes, and Xiaopozhan.

Daily Toutiao has a huge user base, which brought the first wave of popularity to "Charlotte Trouble".

The cooperative promotion of Neihan Duanzi + Xiaopo Station is to let users see the overall quality of the movie.

Under such a huge traffic tilt of Xingyuan, "Charlotte Trouble", a movie without stars and no big production, has a tendency to become popular before it is broadcast.

And this time, Xingyuan did its best to divert its own movie "Charlotte Trouble", not just as an ordinary advertisement, but also cooperated with Baidu to promote the idea of ​​Baidu Nuomi and Xingyuan Payment.

Now as long as the video of "Charlotte Troubles" has a download link of Baidu Nuomi, the Baidu Nuomi APP will be downloaded after clicking.

If the user is interested and willing to buy, then Baidu Nuomi has two payment options, one is UnionPay, the other is Xingyuan Payment, and Xingyuan Payment is subsidized, as long as you bind a bank card and use Xingyuan payment can save 5 yuan to 10 yuan.

Of course, 5 to 10 yuan is just a marketing strategy, and the vast majority of users save 5 yuan immediately.

Under the cooperation between Xingyuan and Baidu Nuomi, a perfect closed loop has been formed.

Xingyuan recommends its own movies, and at the same time helps to recommend Baidu's group buying software Baidu Nuomi, while Baidu Nuomi simultaneously recommends Xingyuan payment software.

After 10 days of traffic bombing, January 1, 2014 is New Year's Day.

Baidu Nuomi has successfully surpassed 100 million users, which is less than 20 million away from Meituan.

With the expansion of Baidu Nuomi, more and more cinemas and theaters have supported Baidu Nuomi online ticket purchase.

Because there is no cost to the cinema, subsidies and more exposure channels can be obtained, and even if there is no exposure, even if there is no effect, the cinema will not have any loss.

This has added a lot of weight to Baidu Nuomi's offline group purchase promotion.

Of course, Xingyuan has also gained its own users.

After these people downloaded Baidu Nuomi, many of them bought movie tickets, and most of them used Xingyuan to pay.

From the background data of Xingyuan Payment, almost 3 million are new users.

This data fully shows that subsidy is the most effective.

After all, even if users pay with UnionPay, they still need to bind their bank cards. It is better to directly bind StarPay to get discounts.

For some people who insist on using UnionPay, after entering the UnionPay account number, Xingyuan Payment has formed a "false binding". This binding only locks the information. When binding again in the future, there is no need to tediously enter the card number again. , you can confirm directly.

Unconsciously, another month passed. On January 29, 2014, Luo Fan's parents and Li Jingyi's parents came to Shanghai together.

This year, Luo Fan and Li Jingyi did not go home, but brought them to Shanghai to celebrate the New Year together.

About half a month ago, "Charlotte Trouble" started pre-sale.

With the massive drainage of Toutiao today, "Charlotte Troubles" has become quite famous, and the total pre-sale box office in various places has exceeded 100 million.

The number of 100 million is definitely incomparable to those movies in the previous life that had pre-sale of 200 million to 300 million.

But now it's only 2014. As of this year, the pre-sale of "Charlotte Trouble" can be said to be quite explosive. Even for teams composed of big-name stars, it is difficult to have such a box office call. force.

However, in a strict sense, the results of "Charlotte Trouble" are suspected of "cheating".

Because a lot of its pre-sale box office is related to this subsidy from Xingyuan.

And it's not just that Xingyuan subsidized "Charlotte Troubles", Baidu Nuomi, which entered the legion purchase business, also launched a targeted promotion for "Charlotte Troubles" movie tickets.

As long as you use Baidu Nuomi to buy movie tickets for "Charlotte Trouble", you can directly discount 5-10 yuan, plus the 5-10 yuan subsidy paid by Xingyuan, which is basically equal to half-price movies.