Rebirth Starts at 7 Million

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During the Spring Festival in 2014, the box office of "Charlotte Trouble" was like a wild horse that ran wild all the way.

During the 7-day holiday of the Spring Festival, the box office exceeded 500 million, and major theaters began to increase the number of screenings.

At the same time, Xingyuan is also continuing to divert the flow of "Charlotte Trouble", with daily headlines, connotation jokes, and Xiaopo Station working with full force.

Baidu Nuomi also continues to provide subsidies.

Under the combined effect of many factors, the box office data of this time-travel movie full of laughter is rising rapidly.

A lot of "Charlotte Trouble" stalks have also begun to appear on the Internet.

Like the two of us talking about our own, Ma Hemei, Tidal Sea Spirit and other stalks spread all over the country and became popular for a while.

The success of "Charlotte Trouble" has made the entertainment industry see the power of online publicity, and they have paid more and more attention to these companies that master online publicity.

On the seventh day of the new year, Luo Fan put Li Jingyi and his parents on the plane and returned to the company.

As soon as Luo Fan entered the company's door, Su Qing, who was waiting downstairs, ran over and said, "Boss, Mr. Lei from Rice and Mr. Liu from Jingdong are here."

"Why did the two of them come? Did they come together?" Luo Fan asked with a frown.

"They didn't come together, they just happened to meet."

"Where are they now?"

"In your office!"

Luo Fan nodded and got on the elevator and returned to the office with Su Qing.

As soon as he entered the office door, Luo Fan greeted the two with a smile on his face: "Mr. Lei, President Liu, Happy New Year!"

Mr. Lei and Luo Fan shook hands and said, "Mr. Luo, Happy Chinese New Year!"

The brother on the side also said a happy New Year to Luo Fan.

"Mr. Liu, I have been friends with you for a long time!" Luo Fan said.

Luo Fan's words are not polite words, he is really interested in his brother.

As the only one who started from scratch among the many e-commerce platforms in China, Dong Ge can also fight against Taobao and Tmall head-on. Luo Fan admired this ability in his previous life.

Of course, the identity of my ex-girlfriend is indeed a bit special.

But there is one thing to say, isn't it also a kind of ability for my brother to find such a girlfriend when he is poor?

Without a certain "capital", can Bai Fumei fall in love with an ordinary boy? Do you really think that Bai Fumei, who has received higher education, has no brains?

This kind of thing about eating soft rice hard only exists in TV and movies, and soft rice is actually the most unpleasant thing to eat.

It's not good to eat soft rice and have a bad stomach. This is a university question, and it is much more difficult than starting a business from scratch.

Brother, this ability is not for everyone.

And the subsequent development of JD.com has nothing to do with Dongge's rich and beautiful friends. Basically, it is Dongge's own ability.

After listening to Luo Fan's words, Brother Dong waved his hand and said, "Mr. Luo, our JD.com performance is far worse than Xingyuan, so don't hurt me."

"Mr. Liu, you are too modest. Speaking of Mr. Liu, are you here today to buy our Xingyuan traffic?" Luo Fan asked with a smile.

Brother Dong shook his head when he heard the words: "Mr. Luo, I am here to buy traffic, but I also hope that the two of us can cooperate further.

For example, in a model like Rice, Daily Toutiao can fully promote a type of product, and then divert traffic to the Jingdong APP. "

"Rice mode?" Luo Fan calmly glanced at Mr. Lei next to him and said, "Mr. Liu, the core point of the rice promotion mode is a product, and this product must also be a type that users like, a mobile phone. is one of them.

If JD.com wants to replicate this model, it must have similar products. Otherwise, it is just ordinary home appliances, which cannot be effective, and it is unlikely that Daily Toutiao will spend a lot of traffic to promote home appliances. "

In society, young people like new and interesting things.

Smartphones are being replaced so quickly nowadays, which naturally attracts the attention of young people.

Many people don't even buy it,

All of them are very interested in these products. Every time a new mobile phone is released, it will arouse the interest of countless netizens. In terms of traffic, it is not much lower than other entertainment news.

There is absolutely nothing wrong with using a mobile phone as the main target.

On the other hand, ordinary home appliances that Jingdong currently focuses on do not have this ability.

Who can home appliances attract? Unless users are ready to buy, but if they do, they are more likely to go to a search engine like Baidu or a direct shopping website for comparison, rather than a news app like Daily Toutiao, or a funny platform like Conan Duanzi. Household appliances.

Brother Dong said quickly: "Mr. Luo, Jingdong also has a mobile phone monopoly."

Before Luo Fan spoke this time, Mr. Lei said first: "President Liu, you don't know something, Xingyuan and our rice have signed an exclusive agreement, and both of us also have shares in each other's companies or core subsidiaries.

Xingyuan's traffic will tilt rice phones and rice's official website not only to help us promote, but also to help them promote themselves.

Therefore, even if Xingyuan cooperates with JD.com, at most, it will adjust a part of the traffic. It is impossible to tilt on a large scale. Am I right? Mr. Luo. "

Luo Fan smiled and nodded. At this stage, Xingyuan, Dami, and Baidu are indeed the closest comrades-in-arms.

Seeing this, the east brother said with some regret: "So it is, it seems that I am late. Is the splash screen recommendation of the daily headlines for sale?"

"Do you want a splash screen?" Luo Fan didn't expect that his brother would directly start the idea of ​​a splash screen push after seeing that the large-scale cooperation could not be achieved.

The splash screen push can be said to be the largest traffic in the daily headlines.

The average user time of daily headlines is about an hour, but in the era of fragmented reading, users do not keep reading after opening, but watch for a while, close for a while, and then open and read again.

Therefore, in terms of the number of users, Daily Toutiao is opened hundreds of millions of times a day.

That is to say, if JD.com buys the splash screen, Xingyuan will push hundreds of millions of JD.com advertisements every day.

It is no exaggeration to say that the traffic pushed by the splash screen has surpassed all social software.

Because of social software, users are extremely sensitive, and no one is stupid enough to use splash screens to advertise, star chat, and wx are impossible.

In contrast to Daily Toutiao, the advertisements of 3 seconds to 5 seconds each time are not long, and have little impact on the user experience, and there is a skip button on it, if you don’t like it, you can skip it directly.

But even if they choose to skip, the user still receives the push information.

And if the 3-second splash screen pushes, press or not to skip, in fact, the time to see the splash screen push is about the same.

With such a large amount of traffic, Xingyuan did not sell it for the whole year in 2013, and basically digested it internally.

Dongge obviously knew this, he said quickly: "Mr. Luo, Ali's Double Eleven sales last year broke the historical record, this year Ali plans to vigorously promote Tmall, and even made relevant pre-announcements for 6.18.

We JD.com had to respond well. You may not know that JD.com has already prepared for this matter after Double Eleven last year.

We have contacted many manufacturers, and they are all willing to cooperate with us to provide subsidies and discounts.

But this is obviously not enough. JD.com also needs the cooperation of huge traffic during 6.18.

At present, all I can think of is that Xingyuan and Penguin are the only ones who can provide a lot of traffic to JD. Cooperation. "

"What kind of strategic cooperation?" Luo Fan asked.

Luo Fan is very clear that if he can be called a strategic cooperation by Dongge, it is definitely not as simple as just buying and selling traffic.

Dongge took out a folder from his briefcase and said, "According to our plan, Jingdong buys traffic from Xingyuan, including the homepage of each application mall that Xingyuan is responsible for technical support.

The splash screen and internal advertisements of the daily headlines, if possible, we even hope that Xingchao can add JD.com to the discovery page.

In return, JD.com will fully support Xingyuan's Xingyuan Payment as the only payment software outside UnionPay. "

Hearing that Brother Dong was willing to pay for traffic, Luo Fan moved.

In order to fight against Ali, the former East Brother also took a similar approach.

He exchanged the payment and the shares of JD.com for the support of Penguin, and Brother Jinsheng chose Xingyuan.

On the one hand, it is because Xingyuan now has no worse traffic than Penguin, and on the other hand, because Xingyuan is not as big as Penguin, JD.com can get Xingyuan's help without paying shares.

To be honest, Luo Fan was also a little moved after hearing the proposal of his brother.

The most important thing that Xingyuan lacks is traffic. Compared with Xingyuan, what Xingyuan does is the work of realizing traffic.

But I am not different between traffic and traffic. Traffic like the splash screen of the daily headlines is 10,000 times better than the ads inserted in the news.

It is no exaggeration to say that if Xingyuan publicly recruited advertisers by pushing the splash screen of Daily Toutiao, it is estimated that a bunch of advertisers would line up to send money.

But this kind of money is not necessary for the current Xingyuan to earn. In the current Xingyuan form, the most appropriate use of the highest quality traffic is to divert traffic to other software of its own company, do software incubation, and create Xingyuan's ecosystem.

For the simplest example, the splash screen push of Daily Toutiao directly sells money, and a month’s cooperation may sell more than 100 million yuan.

But if you divert the traffic to your own games, such as "Clash of Clans", then the game may easily earn twice as much.

And if the traffic is diverted to Baidu Waimai, the number of users of Baidu Waimai will also increase, and the valuation will also increase. Once the financing is listed, it will earn more than 100 million or 200 million.

Therefore, if Xingyuan directly pushes such high-quality traffic to Jingdong through the splash screen, it is basically equivalent to losing money.

This is also the reason why Luo Fan did not sell these high-quality traffic in the whole year of 2013. To put it bluntly, the profit cannot be maximized.

But if JD.com trades payment for traffic, that's another story.

The current scale of JD.com is far from that of Tmall or Taobao, but Luo Fan is very aware of the development trend of JD.com.

Even if there is no Xingyuan, JD.com can go to Penguin. As long as it pays some shares as a price, JD.com will get the traffic support of Penguin, and sooner or later will become a giant in the e-commerce world.

Now Xingyuan can replace Penguin and cooperate with JD.

In this process, one's own payment is bound to make a lot of profit, but the only thing to guard against is that the other party breaches the contract.

Although Dong Ge is kind, but Jingdong is not the same as Xingyuan.

Thinking of this, Luo Fan said, "Mr. Liu, to be honest, I am very moved by your deal, and I can't even think of a reason to refuse it.

However, since it is a strategic cooperation, both of us must also give each other a guarantee of stability. Otherwise, Xingyuan will spend two years to divert traffic to Jingdong. When the cooperation ends, Jingdong will directly pay Xingyuan to withdraw, then we are not Blood loss? "

Luo Fan's concerns are also very clear to his brother. It takes time to convert shopping sites with traffic.

According to Dongge’s understanding of users as an e-commerce platform for so many years, the vast majority of users will download a new shopping platform only after receiving a lot of promotion, and the things they promote have their own needs.

And after downloading the new shopping platform, you may only buy one or two things because of preferential subsidies. Later, you still need the internal services of the shopping website and the continuous drainage of external traffic in order to slowly cultivate user habits.

And this process can take months, or even years.

Therefore, this kind of cooperation must be that Xingyuan paid a huge amount of traffic in the early stage, and JD.com can enjoy traffic support without doing anything.

In contrast to Xingyuan, if Xingyuan wants to gain benefits, users must always use Xingyuan to pay. This profit is a long-term process. If JD.com can always use Xingyuan's payment, it will be no problem.

But if the cooperation between the two parties ends on Monday, and JD.com directly withdraws the payment from Xingyuan, or turns to Penguin, isn't Xingyuan a blood loss?

Everyone knows this kind of thing on the bright side, but Xingyuan's traffic is very important to Dongge, so Dongge asked Luo Fan, "Nah, Luo always thinks how can we reach a cooperation?"

Luo Fan did not give an answer immediately, but gave an ambiguous answer: "I have to think about this."

Mr. Lei, who was on the side, said with a smile: "I think that after you both agree on the content of cooperation, you can sign a contract for breach of contract, and either party will pay a huge price for breach of contract.

This price must be large enough to hurt the bones, so that everyone who cooperates will feel at ease. "

"I think it's okay for Mr. Lei's plan." Luo Fan said.

"I don't have any opinion either. If Mr. Luo feels reassured in this way, I can agree."

"Then we can arrange lawyers to negotiate." Luo Fan said with a smile.

"Okay! I will ask a lawyer to come over as soon as possible. I hope the two parties can make a cooperation plan as soon as possible. Before 6.18, I want to buy Xingyuan's traffic in large quantities to fight against Ali."

"No problem, then I wish us a happy cooperation."

"Happy cooperation!"

After that, Luo Fan and Dong Ge got up at the same time and shook hands again.