Rebirth Starts at 7 Million

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After hearing this, Luo Fan pondered for a moment and said: "They think too much, if this company is led by the state, it may be established.

It's just foolishness to do it by yourself, and it is almost impossible to succeed.

At most 2 or 3 years, the company will be fully acquired by big capital due to financial problems. "

"Then we won't join?" Gao Meng asked.

"No, we must join. When this company can't hold it any longer, it's good for us to come to this big capital. Compared with other messy capital, it is more comfortable to be acquired by "our own people", right?

If this company can do well, then we are also one of the shareholders of the company, which is also beneficial to us. "

"I know, I'll make arrangements now."

"Well, do you have anything else to say? If not, that's it for today's meeting." Luo Fan glanced at Xingyuan's executives and said.

"Boss, I have something else to do here." Wang Hui got up and said.

"What's up?"

"Boss, in the past two months, I have found that the user growth of Daily Toutiao has reached a bottleneck. It stands to reason that now is the time for the explosion of smartphone users.

In January this year, the number of smartphones nationwide exceeded 600 million units, but our daily Toutiao registered users did not increase because of this. There are still less than 200 million registered users and only 100 million active users as before. Let's see if we should give Daily Toutiao a wave of publicity on other platforms? "

"No, I already have an idea about this, and I didn't tell you about the game I was busy with before.

The development of Daily Toutiao fell into a bottleneck, which is something I expected, because after all, there are only a few users who like to watch news, and these more than 100 million active users are almost the limit.

Therefore, I plan to increase the proportion of news in the daily headlines in the future, and add more celebrity gossip, entertainment headlines, and some new and interesting anecdotes.

In addition, I also plan to launch a new system in the daily headlines - the gold coin system.

Daily Toutiao users can get gold coins by watching news, and more by watching advertising videos, and gold coins can be directly exchanged for cash. "

"Exchange for cash? Boss, won't our funds hold up like this!" Wang Hui said.

"Who said that we can't hold on, will there be a pie in the sky? As long as we ensure that the cash received by users accounts for about 10% of the advertising fees we receive, it will not have any impact on our capital chain. Even our advertising fees will be more.

Because users will watch advertisements for money, the completion rate of advertisements will also increase a lot. After the customers who come to advertise with us know this data, more and more customers will cooperate with us, and our advertising fees will increase. It will also rise with it.

In addition, we can also allow users to withdraw money only to our Xingchao, which can also increase the number of users of Xingchao, and by the way, can also drive a wave of users of Xingyuan Payment. "

The executives of Xingyuan heard the words, their eyes lit up, Luo Fan's idea was indeed very good.

It won't take long to add a gold coin system. The only problem is that Xingyuan needs to invest some funds in the early stage of the gold coin system to guide users to watch news and watch advertisements.

"Boss, how much should we invest in this gold coin system?"

"In order to attract users, one or two yuan is definitely not enough, so let's set it to 5 yuan! In the early stage, you can get the 5 yuan by brushing dozens of news and advertisements within two days. After that, you can get more money. You have to keep watching news and advertisements.

The follow-up basically guarantees that users can get 3 to 5 yuan a week on the premise of swiping 100 news and advertisements a day! "

......

In the following two weeks, Wang Jing made an emergency upgrade to Daily Toutiao, and then released a new version of Daily Toutiao.

After users update the latest version of Daily Toutiao, as long as they open Daily Toutiao, they can see a golden coin icon in the upper left corner of the home page.

Users can click on the icon to enter the new interface. The top of the interface displays the number of gold coins, the bottom point shows my wallet, and the middle point is a bunch of text descriptions, which introduce the gameplay of the gold coin system in detail.

The gameplay is similar to what Luo Fan said: Daily Toutiao users can get gold coins by watching news, and watching advertising videos can get more gold coins. Gold coins can be exchanged for cash at a ratio of 10,000 to 1.

Most users have an idea after seeing the new gameplay of Daily Toutiao: "Can you make money watching news? Is it true or false?"

Among them, many users feel that they watch the news every day anyway, and there is nothing to lose if they try it.

Therefore, after confirming the rules, users immediately returned to the main interface and clicked on the news they were interested in.

According to the settings on Xingyuan, the number of gold coins that users can get by watching news is related to the length of the news.

The longest news can get 100 gold coins, and the shorter ones are dozens of gold coins.

It takes about two minutes for most users to read a piece of news, and gold coins will be automatically distributed to their accounts after reading the news.

As long as users open the gold coin account, they can see the gold coins in it.

Luo Fan has tested it before, a news of about 500 words can get about 30 gold coins after reading it from beginning to end.

According to the exchange ratio of Xingyuan, 10,000 gold coins are exchanged for one dollar, and 30 gold coins are equal to 0.3 points.

If you just rely on watching the news, 1,000 articles can only make up 3 yuan.

Daily Toutiao is not a water drop fund, and its purpose is not to do good deeds. There is no such thing as free money.

According to the daily routine of Toutiao, users will see an advertisement after watching three to five news stories.

In the past, the vast majority of users quit directly, but now with the function of making money, many users will choose to watch it patiently.

Daily Toutiao’s advertising video is only 15 seconds long. After watching the advertisement, users will be prompted directly how many gold coins have been credited, which will give users a joy of harvesting.

According to the set 15-second advertisement in the background, there is a guaranteed minimum of 500 gold coins, and then random rewards of 1 to 100 gold coins will be given to users.

That is to say, if a user watches a 15-second advertisement, the user can earn 5 cents on a guaranteed basis, and if they watch an advertisement 100 times a day, they will earn 5 yuan.

Of course, this is just the beginning. After the user gets the reward of 5 yuan for the first time, the subsequent gold coins will be less and less, and will eventually remain at this fixed number.

This operation of Daily Toutiao is very novel to most users. After they see real money in their pockets, they open Daily Toutiao more frequently.

In just one day, Daily Toutiao did not spend any money to promote it, and the number of newly registered users increased by more than 1 million.