Rebirth Starts at 7 Million

, the fastest update rebirth starts with the latest chapter from 7 million!

Water drops followed by the popularity of Yaoshen movies once again entered the public eye.

In addition, this time Luo Fan asked Yaoshen to film the real case of leukemia patients in advance. With the two-pronged approach, countless netizens joined the ranks of donations.

In just one week, the number of registered users of Shuidichou has increased by more than 10 million, and the users of Xingyuan Payment can also be increased by several million.

Luo Fan is very satisfied with this. It is very good that the expansion of Waterdrop Chip can have this speed.

Not to mention that the water drop chip has also driven a wave of users paid by Xingyuan. To be honest, it is beyond Luo Fan's estimate to have this effect.

The situation of Shuidichou and Xingyuan payment is very good, and Luo Fan did not pay more attention to it. Instead, he focused his attention on the domestic car-hailing market.

With the expansion of Uber's territory in the European market, and the attitude of turning a blind eye to the commercial field of civilian vehicles, Baidu Taxi took the lead in completing the expansion.

This has given major capitals great confidence in the domestic online car-hailing market, and many companies have begun to look for suitable online car-hailing investment targets.

However, although the car-hailing platform is also an offline business, it is a very light asset-light model, because all cars belong to the car owners.

Therefore, the operating cost of online car-hailing is, in a sense, lighter than those of the previous group buying websites, and it is much simpler to operate.

After all, the partner of group buying is stores, and the cost of opening a store is not small, which is greatly restricted by space and money.

But online car-hailing is different. A van can be used as a car-hailing car, and Mercedes-Benz and BMW can also be used as a car-hailing car. The constraints of money and space do not exist, and the four wheels can drive anywhere.

Therefore, the establishment of a car-hailing platform is very simple. As long as you have a certain number of drivers, and then spend money to promote your platform, a new technology company is born. If you are lucky, you can get some policy support. Next, Just waiting for venture capital investment.

However, there are two sides to everything. A too simple model will inevitably lead to the birth of a large number of online car-hailing platforms.

In this case, the competition will also become fierce, and small-scale money-burning wars often occur.

With the popularity of 4G networks and various high-end mobile phones, the payment industry has also developed rapidly.

The giants who intend to deploy in the payment field naturally also see the importance of the online car-hailing industry for payment.

So they all started to invest in the field of online car-hailing.

Kuidi is an online car-hailing platform born in Hangzhou.

Kuaidi came out earlier than Didi in the previous life, and Kuaidi appeared earlier than Baidu Taxi in this life.

Its founder came from Ali and was originally a middle-level leader of Ali.

As major capitals noticed the car-hailing industry, Kuaidi received Ali's angel round and A round of investment right away.

And Didi in the imperial capital also received $15 million from Penguin, and then expanded rapidly.

The big moves of Ali and Penguin indicate that the car-hailing platform has been paid attention to by capital.

At this time, there is no need for Baidu Taxi to keep a low profile. Xingyuan and Baidu announced at the same time that they will invest 25 million yuan in Baidu Taxi together.

In the city where Baidu taxi business is located, all users can also follow Baidu Taxi’s official account on Xingchao, and take taxis directly from Xingchao.

In just a few days, the online car-hailing industry has sprung up one by one.

The entire Internet industry knows the industry.

With the entry of various capitals, the online car-hailing industry has also become a new battlefield.

It's just that at present, because the cities of each family do not overlap, the competition will only appear in some cities, but nationwide.

The only relatively large Baidu Taxi has not reached the point where its business can cover the whole country.

Just as the online car-hailing services supported by major capitals began to fight, in Shanghai, Xingyuan's headquarters, Cao Shuai hurriedly came to Luo Fan's office. He opened the door and said in a serious tone, "Boss, something happened."

"What's wrong?" Rowan asked.

"Boss, when I went to work this morning, I found that many people were taking taxis on the road, and there were many fewer buses. I stopped the car and asked and found out that a platform called Bumblebee has appeared in Shanghai these days. .

After I arrived at the company, I immediately investigated them and found that the company currently only subsidizes in Shanghai, and the subsidy is very, very strong.

This makes their market share in Shanghai very close to that of Baidu Taxi. "

"Bumblebee?" After listening to Cao Shuai's words, Luo Fan fell into deep thought.

In the online car-hailing war in later generations, Luo Fan was already an old employee of the Internet company at that time, and naturally he was concerned about it.

Luo Fan remembered that this company called Bumblebee had also appeared in a previous life.

This company is also an oddball in a sense.

They were completely different from other car-hailing companies at that time. Other car-hailing companies, including Baidu Dache, Kuaidi, Didi, etc., which had received investment from giants, were desperately expanding their territories, and they were making crazy arrangements in major cities across the country. Every big city has an office, no matter how much market share there is in these cities, in short, cover the business scope first.

But Bumblebee is different. After they got the results, they only started the online car-hailing business in Shanghai. After receiving the venture capital funds, they did not expand to other cities. Instead, they chose to stick to Shanghai and used all the funds in Shanghai. superior.

Because all the funds are invested in one city, which makes their investment in Shanghai far exceeds that of other peers, and the development in Shanghai is naturally very fast.

However, later, Bumblebee failed to make a brand effect because its business scope was too narrow. After Didi became established, it was acquired.

Unexpectedly, this company still appeared in this life.

"Brother, why did you suddenly mention this company?" Luo Fan asked.

"I want to apply for another fund to beat the Bumblebee in Shanghai," said Cao Shuai.

"Brother, are you trying to snipe this company alone in Shanghai?"

"Yes, Shanghai is Xingyuan's headquarters. How can others be snoring on the side of the couch? If it falls on other companies' mobile phones in Shanghai, it will be a shame for us Xingyuan."

"is it so serious?"

"Of course there is!"

"Then how exactly are you going to do it?"

"I estimate that this Bumblebee will get 2 to 3 million yuan in the limelight. I need an additional 5 million yuan here. I will defeat them in one fell swoop!" Cao Shuai said in a serious tone.

Luo Fan immediately understood what Cao Shuai was thinking.

Although Baidu Taxi is operated by Xingyuan and Baidu together, Luo Fan directly put the focus of Baidu Taxi on Shanghai.

And the previous 2500 is the budget of Xingyuan and Baidu for Baidu to take taxis for a period of time in the future. This budget is to be spent in more than a dozen cities and the development of new cities.

Therefore, the investment of Baidu Taxi in Shanghai is definitely not as good as that of Bumblebee.

Cao Shuai wanted 5 million meters to defeat the Bumblebee first, and then use the traffic support of Daily Toutiao to defeat the Bumblebee in one fell swoop.

"Okay, I agree, I will notify the financial side, and I will give you the money in the afternoon.

But brother, since we want to do it, we have to do it beautifully. Brother, I will give you half a month. After half a month, I want the acquisition of Bumblebee to be placed on my desk.

The market of a bumblebee or a city is actually not important, but the company can come up with this method, in fact, the most fundamental purpose is follow-up financing.

If they can hold down Baidu Taxi or Kuaidi in Shanghai, that's a good ppt.

The team is smart enough to inhale Baidu to take a taxi if they can. "

Luo Fan feels that one more competitor in the car-hailing industry means that in the future, more money needs to be spent to compete with each other. For capable people, Luo Fan still wants to absorb them and make them partners.

And now there are actually many big capitals on the market looking for capable car-hailing companies to invest in.

Although the acquisition of a Bumblebee will certainly not stop the other party's plan, but at least don't let those big capital invest in online car-hailing in Shanghai.

In this way, it can avoid the first round of regional money-burning war between Baidu Taxi and those big capitals, which can save some money and save a lot of development time.

Now for Baidu, which is ahead of most ride-hailing services, time is of the essence.

Cao Shuai said with a smile: "Don't worry, boss, within half a month, I will definitely solve the Bumblebee."

...

$5 million is a huge amount for any online car-hailing company on the market today.

Even Kuaidi, which received investment from Ali, or Didi, which received investment from Penguin.

Even with the support of a giant behind it, such a large sum of money is of great significance.

Because investment is not just as simple as money, it often equals more equity and voting rights. When the market is expanding, every financing must be cautious.

Bumblebee's strategy of targeting Shanghai is indeed beyond everyone's expectations. No one would have thought that in this Internet age where only the number of users and the number of cities it operates, there will be a company that focuses exclusively on a city.

You know, whether it is the previous group buying war or the follow-up takeaway war, no one will play like this.

However, because of this, in the Shanghai market, Baidu Taxi, Kuaidi, and Didi were all overwhelmed.

Kuaidi and Didi adopt a wait-and-see attitude. They will not gather funds to fight with a stupefied youth. With the money and time, it is better to occupy a few other blank markets.

Moreover, the two companies also felt that Baidu Taxi would not easily give up the site in Shanghai. On the one hand, Shanghai is the headquarters of Xingyuan, which has extraordinary strategic significance.

On the other hand, Baidu Taxi will not really make Bumblebee bigger. Once the other party gets capital from other big capitals, the amount of money burned in the future may be more than ten times the current amount.

This is exactly the case. After the 5 million yuan was received, Cao Shuai personally took over the operation of Baidu Taxi in Shanghai. The first thing he did after he came on stage was to immediately start to update the car-hailing market in Shanghai. big subsidy.

The senior management of Xingyuan came out in person, and the software of Daily Toutiao naturally cooperated fully.

With strong subsidies and pervasive publicity, the drainage effect is very strong, especially the first time only 0.1 yuan taxi discount, which can attract almost all the people in need to take a taxi.

After the first use, there will be other discounts in the follow-up, such as 3 yuan for a taxi, and then change to 5-6 yuan later, and increase it little by little, allowing users to enjoy a very large discount.

Taken together, even if you take a taxi for the 5th or 6th time, the price is only 2 or 3 yuan more expensive than public transportation.

This level of subsidy is the best, if the subsidy is smaller, users will lose interest, and if the subsidy is higher, it will cost too much, and users will not be able to develop usage habits.

With sufficient traffic and large financial subsidies, Bumblebee has been beaten and retreated.

In addition, Cao Shuai issued a military order to Luo Fan, and within half a month, Bumblebee was to be defeated, and Baidu Taxi was even promoted offline.

Cao Shuai borrowed the ground push team from Baidu Waimai, and began to promote it by distributing leaflets on a large scale and buying advertising spaces in subways, airports, shopping malls, and bus stops.

This is also a major advantage of Baidu Taxi. As long as you need offline people, you can immediately pull enough people from Baidu Takeaway.

Under the multi-party sniping, not only Bumblebee is facing a huge blow, but also the market share of Didi and Kuidi in Shanghai has been further compressed.

After subsidizing for a week, Baidu Taxi's market share in Shanghai was as high as 70%. For the first time, Xingyuan showed its fangs in the Internet field to the public.

And as the target of the blow, the Hornet's team couldn't bear it any longer.

In a commercial and residential rental house of less than 50 square meters in the yp district of Shanghai, more than a dozen people are crowded and work intensively here.

The office area here is tense. More than a dozen computer desks are crowded and placed in different positions. The aisle is very narrow, and people who are a little fat can't pass through.

This is the headquarters of the Bumblebee car-hailing platform.

The entrepreneurial team of Dahuangche has spent the most difficult period of starting a business here.

Today, the boss of Big Yellow Car is a high-level executive who left Tudou in the past.

It has always been the team's dream to create a unicorn enterprise of their own, so they can endure no matter how much suffering.

However, the recent rapid attack of Baidu Taxi has made Bumblebee unable to support it.

"Lao Li, Baidu Taxi's offensive has been too fierce during this period of time. The level of money spent is even more ruthless than we were at the beginning. Coupled with the drainage of the daily headlines, our capital flow is almost unbearable." After calculating the funds in the company's account, Bumblebee's finance reports to the boss.

There are two bosses of Bumblebee, one surnamed Li and the other Deng.

After hearing the words, the two looked at each other and saw the bitterness in each other's eyes.

They never thought that Xingyuan's actions would be so fast, and the blow to Bumblebee's taxis was so severe. What was even more terrifying was Xingyuan's funds and terrifying traffic. They would not be able to last for just one week.