Rebirth Starts at 7 Million
Chapter 283 The Dilemma and Opportunity of Meituan
President Wang of Meituan has never hated the saying that I have no shortage of money as much as he does now.
The reason why he came back to Xingyuan to find Luo Fan was because Penguin and Ali had reached an agreement, led by Penguin, and the two companies, Meituan and Hungry, were officially merged.
Then Meituan will gain the hungry market and compete with Baidu Takeaway.
Xingyuan owns 10.4% of Meituan's shares and 9.1% of Hungry. When the merger is completed, Xingyuan's shares will likely exceed 15%.
And Xingyuan's shares in Hungry? have voting rights, and after the merger is completed, more than 15% of the shares will also have voting rights.
Although 75% of Meituan's voting rights are currently in the hands of Penguin and Wang Xing, and Penguin doesn't care about anything, it basically means that Wang Xing himself has 75% of the voting rights.
But after the merger of the two companies, Wang Xing only has 50% of the voting power left, and the rest is in the hands of others.
And this merger plan is not agreed by everyone within Meituan. If some people in Xingyuan unite get more than 33% of the voting rights, it will be equivalent to giving Xingyuan a veto power, which is very important to the United States. It's a big disadvantage for the group and are you hungry?
That's why President Wang rushed to Xingyuan headquarters to chat with Xingyuan about this matter.
Once he can buy back the 10.4% stake in Xingyuan, he won't have to worry about it later.
Therefore, Mr. Wang did not give up after hearing that Luo Fan rejected the share repurchase on the grounds that he was not short of money. He quickly said: "Mr. Luo, it doesn't make any sense for me to keep Meituan's shares in your hands. The right to vote belongs to me."
"I know, I don't care if I have the right to vote. President Wang, I am really optimistic about your company. I think the shares of Meituan may be worth more in a few years."
Luo Fan's words are not nonsense. Although Baidu's food delivery market is now occupied by Baidu, Meituan's basic group buying market has not been shaken.
Baidu Nuomi only opened the online sales channel of movie tickets with the help of Xingyuan’s cinema chain.
Now, in the eyes of most people, Baidu Nuomi is an app for buying movie tickets, and they will choose Meituan without hesitation when ordering food online.
When an industry is monopolized, it will be very difficult for outsiders to grab this market. In the field of group buying, it is too difficult to shake the dominance of Meituan, so even Luo Fan does not want to give up the shares of Meituan.
Not to mention that Meituan now occupies the third-tier market in the food delivery industry. This market share does not seem to be large, but it is a national market.
Besides, this time, Mr. Wang came here in a hurry, and all fools know that Meituan must have made a big move, so they are eager to buy back these shares.
No matter what Meituan's big move is, now Meituan is Xingyuan's opponent, and Xingyuan only needs to bite to death and not sell it.
President Wang sighed and thought: "If I knew that Xingyuan would wear a pair of pants with Baidu in the future, Meituan's shares would definitely not be sold to Xingyuan.
Although the voting rights of this part of the shares belong to President Wang, Xingyuan only enjoys economic benefits.
But as a protection for investors, once the shares are restructured, the voting rights will return to Luo Fan's hands.
Meituan+Ali's 15% voting power is more or less, although it can be forcibly diluted, but with the current strength of Xingyuan, it is not afraid of this move at all.
Moreover, not everyone in the company supports the merger with Hungry? If the 15% of the shares are used by people with intentions, it will be troublesome, so these shares must be recovered. "
Thinking of this, Mr. Wang decided to persuade Luo Fan in a different direction: "Why should Mr. Luo be tough with our Meituan? Mr. Luo, whether it is Baidu Takeout or Baidu Taxi, the majority of shares are on Baidu's side. The core of Xingyuan's current business is plain. It is to create its own ecological chain.
For Xingyuan, the two parts of the business, Baidu Takeaway and Baidu Taxi, are only a part of the ecological chain, not the core of the ecological chain. There is no need for Mr. Luo to work hard for these small links. Instead, he should move his goal to a bigger threat.
"
Luo Fan said with a smile: "Wang always thinks that I am going in the wrong direction? Should I do my best to deal with the threats of the giants now?"
President Wang didn't take this sentence, and sometimes it's not interesting to say it too clearly. He took a sip of the tea that Su Qing brought up and continued: "I don't think it matters, President Luo should be very clear about me. Said is not true.
The current Meituan is indeed the enemy of Baidu Takeaway, but in addition to our Meituan Are You Hungry, there are more than a dozen other takeaway brands that have not fallen.
But no matter how our food delivery platforms are fighting, it will not have much impact on Mr. Luo, because your future enemy of Xingyuan is not us. What should you do, Mr. Luo, I I think you should know better than me.
Mr. Luo, instead of continuing to support Baidu Takeaway to continue to consume so much in the takeaway market, it is better to focus on Xingyuan's core products, such as Neihan Duanzi. "
Hearing Mr. Wang's words, Luo Fan was stunned for a moment. He didn't expect Mr. Wang to be able to see that Xingyuan's core industry in the future was connotation jokes.
This made Luo Fan appreciate Mr. Wang even more. It is no wonder that in the previous life, Wang always controlled the country's food delivery market.
However, Luo Fan definitely cannot admit this kind of thing, Luo Fan continued to bring the topic back to the food delivery industry: "Mr. Wang's words do have some truth, but I think the food delivery and taxi industry are very important to us, after all, it is a matter of distance. Payment, payment is also the core of the ecological chain.
However, I quite agree with Mr. Wang's previous point, that is, Baidu Takeaway has other competitors besides Meituan.
But according to the situation of the subsidy war in recent years, I think most people should see it clearly.
When there are a large number of new players in the industry, it is indeed a loss to continue to fight hard in a small area, and let other newcomers expand the market with peace of mind, unless the coverage area of the two companies covers the whole country, then the money is burned at that time. Competition will kill other peers.
Therefore, these dozen small food delivery platforms will not survive for long. In the end, only Baidu, Meituan, and Hungry are left in the market.
Mr. Wang told me so much because he was afraid that he would not be able to compete with Baidu Takeaway in the final competition. After all, Baidu Takeaway was defeated by Baidu and us. Even if Baidu Takeaway failed, we still have the bottom line.
If Meituan fails, it will be completely over, so Mr. Wang, you want to try your best to weaken the support of Baidu Takeout, and at the same time take back Meituan’s activities, do larger-scale financing or mergers and acquisitions, and fight against Baidu Takeaway, am I right? "
President Wang was silent for a moment and did not refute.
Luo Fan smiled and continued: "Mr. Wang, in fact, you are still on the road. I think Baidu should not mind buying your Meituan. Given the current situation of Meituan, the valuation will definitely not be low."
"It's impossible! Meituan will not sell it."
"Then there's nothing to talk about."
Seeing that Luo Fan's attitude was so determined, President Wang sighed and said, "I understand what President Luo means. Since that's the case, let's talk about other things!"
"Others? President Wang, you said."
"The shares in Mr. Luo's hands will not be sold, nor will he stop cooperation with Baidu. Presumably, Mr. Luo will have a great say in Baidu's takeaway for a long time to come.
As you just thought, Mr. Luo, our Meituan will expand in the future, and then start a new round of subsidy wars.
I would like to ask Baidu Waimai to work with us to quickly eliminate the last peers in the market, and then continue to subsidize until the outcome of the two sides is decided.
President Luo should be very clear that although the operating cost of the food delivery industry is much higher than that of group buying, if there are more giants entering the market, it will become their advantage.
At this time, we don’t want to see capital investment in new food delivery platforms. We are the only ones left in the market to compete better.
Even then I can stop subsidizing and let time decide which food delivery platform will win.
Luo is always smart and should also know that Penguin invested in our Meituan for payment.
I'm not interested in payment, and I don't have the ability to pay in the next second. What I worry about is that Meituan and Baidu Waimai are running out, and Meituan will definitely be forced to reduce my shares with financing.
The money that Baidu Takeaway does not raise is the money from Baidu and Xingyuan. Even if Xingyuan has games, headlines, and connotation jokes, it can’t stop Baidu Takeaway and Baidu Taxi from burning money together in the future, right?
So whether it's Meituan or Baidu Takeaway, we can't keep spending like this anymore. It's not a good thing for us. "
"President Wang is right, but I don't agree." Luo Fan said with a smile.
"Why?" President Wang's expression changed. He really couldn't think of it. His proposal is the best for the development of the two companies. Even if there will be conflicts in the future, it is for both parties to form a tacit alliance in the short term and stop burning money. Isn't it a good thing?
"Because I think, Mr. Wang, you are a tougher opponent than Penguin and Ali." Luo Fan looked directly at Mr. Wang and said.
"Penguin and Ali are indeed very rich, but Mr. Wang, you have never leaked anything since the office you came to. When you come to the key issue, you start to be sloppy. For an opponent like Mr. Wang, I think it is the most troublesome. is always elusive.”
After listening to Luo Fan's words, President Wang was silent. In order to develop group buying, Meituan has raised financing three times.
Now after the merger, Meituan has to compete with Baidu Takeaway. As long as Baidu Takeaway takes the initiative to attack, Meituan must keep up.
If the two sides continue to consume like this, the certain funds of Meituan will be consumed too quickly and will continue to raise financing, which will threaten the absolute control of President Wang and seriously affect the development of Meituan.
On the other hand, Baidu Waimai, Baidu and Xingyuan are standing behind Baidu Waimai, one has money, the other has publicity resources, and does not need financing at all.
Baidu and Xingyuan can also always hold the absolute controlling stake in Baidu Takeout.
And Xingyuan also has other sources of profit, and it is not afraid of burning money at all, and Baidu Takeaway is also a part of Xingyuan's payment channels. Therefore, to a certain extent, Xingyuan only needs market scale, and does not value short-term benefits.
With such a calculation, Xingyuan is indeed unlikely to reach this tacit understanding with him.
But now Mr. Wang doesn’t want to spend any more. When Meituan and Hungry? merge, the company is bound to make a lot of noise. If nothing else, at least the 15% voting rights cannot be left in the hands of others.
Thinking of this, President Wang gritted his teeth and said, "President Luo, I won't hide it any more when I say this. President Luo and our Meituan will indeed make big moves as you think."
"Oh? What's the big move?" Luo Fan asked with interest.
"Meituan will merge with Hungry under the leadership of Penguin, and the next round of subsidies will begin. The first stage is to solve all the small food delivery platforms, and the second stage is to compete with Baidu Takeaway."
Hearing this, Luo Fan suddenly realized, no wonder Wang always came over in a hurry, he couldn't sit still!
The merger of Meituan and Hungry is both a good and a bad thing for both parties.
The bright side is definitely the market share outside.
The combined takeaway market share of Meituan and Hungry is about 45%, which is not much different from Baidu Takeaway.
The disadvantage is that Mr. Wang's shares and voting rights will be further diluted.
Therefore, for President Wang, the shares in Luo Fan's hands are particularly precious.
"Mr. Wang told me what this is for?"
"I just hope that Mr. Luo can stand with me and stop burning money on takeaway subsidies. When there are only our two takeaway platforms left on the market, let time decide who wins the final victory.
In return, I will provide Mr. Luo with a message, which should be very important to Mr. Luo. "
After thinking for a while, Luo Fan agreed to President Wang's request, not because Luo Fan was interested in the news, but because he also felt that there was no need to stop the food delivery business.
Because I merged with Are You Hungry every day, I thought that Penguin and Ali had a certain foundation for cooperation.
If the alliance of the two companies is a huge threat to the current Xingyuan alliance, what is the food delivery industry in comparison?
"Okay, I promise, we'll be able to sign a proxy statement for voting rights shortly.
Of course, the premise is that Mr. Wang, your news has the final value. ' said Rowan.
Mr. Wang breathed a sigh of relief when he heard the words: "Mr. Luo, as far as I know, QQ and WX on Penguin will launch voice and video calls."
Luo Fan was stunned when he heard the words. The voice call and video call of wx in his previous life were launched in early 2014.
However, there has been no movement in this life, and Xingyuan does not want to be this early bird and offend the operator, so it has not launched this function.
Of course, Luo Fan has already prepared these two functions. According to his plan, he will launch this function directly after the first price reduction of the traffic fee.
Unexpectedly, the penguin couldn't bear it anymore.
Luo Fan smiled when he heard the words. This news is indeed very important. Since the penguins are going to move, Luo Fan can't just sit back and ignore them, and now is a good time for Xingyuan to take action.
"Mr. Wang, your news is indeed very valuable. I want to thank you this time." Luo Fan said with a smile.
"It's the best thanks for Luo to sign the voting proxy statement with me."
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