Rebirth Starts at 7 Million

The first one almost ate chicken, and everyone was obviously a little dissatisfied.

They went on to drive a second, a third.

Before I knew it, it was already dark outside, and after playing all afternoon, I was stunned to eat chicken.

Wang Jingren, who was carrying around alone, was numb.

"Let's stop here today! I have a basic understanding of the content of the game, and Director Xu did a good job." Luo Fan patted Xu Jiale on the shoulder and said.

"Boss, you have won the prize. There are still some shortcomings in PUBG." Xu Jiale said.

"It's not easy to achieve this level in more than half a year. I want this game to be launched globally on New Year's Day. Can Mr. Xu handle it?" Luo Fan asked.

"No problem." Xu Jiale replied without hesitation.

"Okay, Mr. Cao, I'll give you a month to come up with a plan to promote the game on a global scale."

"Good boss." Cao Shuai nodded.

"There is also "PUBG Mobile" to form its own league, and this should be prepared early."

"League? Is it the same as Dota's ti and League of Legends' s game?" Wang Jing asked.

"That's right, as for the time of the event, it will be from July to August every year, and you can figure out the rest."

After arranging the follow-up development plan for PUBG, Luo Fan took a taxi and returned home.

The next day, as soon as Luo Fan came to the office, Su Qing said to him: "Boss, I just received an appointment at the front desk, saying that the son of Mr. Yida wants to meet you, do you want to see him? ?"

"Boss Yida's son? What is he doing here?"

"He didn't say that on the phone."

"Let's see you then! As for the time..."

"Boss, you don't have any work arrangements the day after tomorrow afternoon."

"Then the day after tomorrow afternoon."

Su Qing nodded and added to Luo Fan's work arrangement.

Two days later, at 3:00 pm, Yida's son brought his secretary to Xingyuan headquarters.

"This is the headquarters of Xingyuan Technology Co., Ltd.! It looks very atmospheric, not worse than the headquarters of Penguin." Wang Gongzi said with a smile.

"Mr. Wang, our appointment time is 3:30 in the afternoon, are you a little early?"

"It's not early, we are here to talk about cooperation, and coming earlier can show our sincerity."

After speaking, Prince Wang walked into Xingyuan's headquarters with his secretary.

After a while, Su Qing received a call from the front desk: "Secretary Su, Prince Wang is here."

"Didn't it say 3:30? Why did he arrive half an hour earlier? Where did you arrange him?"

"I asked Xiao Liu to take him to the reception room on the 5th floor."

"Okay, I know." So Su Qing hung up the phone, then turned to Luo Fan and said, "Boss, the prince has arrived and is now in the reception room on the 5th floor."

"Come here half an hour earlier? It seems that he is asking for us!"

"Are we going over there?"

"Don't worry, let him sit for a while, let's just click on it."

At 3:25, Luo Fan and Su Qing left the president's office and arrived at the reception room at 3:30.

When the prince saw Luo Fan coming in, he immediately got up and greeted him: "Mr. Luo, I have admired your name for a long time!"

"I've heard about you, President Wang, too." Luo Fan said with a smile.

After a chat, the two sat down.

"Is there something wrong with Mr. Wang coming to my place today?" Luo Fan asked straight to the point.

"Mr. Luo's quick talk, I will not hide it. I heard that lpl's broadcasting rights until 2018 are all in your company's hands. I want to acquire the broadcasting rights for the past few years."

"It turns out that Wang is always here for this, and I thought you were here to talk about theater-related business!"

"The theater chain is the business of my old man. It has nothing to do with me. I don't know much about those things." Wang Gongzi said with a smile.

"Then why did President Wang acquire lpl's broadcasting rights?" Luo Fan asked.

"It's not easy to reveal.

"

"Then let me guess how?"

The prince was stunned for a moment.

Before he could speak, Luo Fan started his own analysis: "Mr. Wang heard that you got a sum of money from your father, this money is not much, but not much, at least I want to rely on this money. Taking a slice of most existing industries is not enough.

So your choice can only be to find another way, such as doing o2o industry.

And Mr. Wang, you came to me to acquire the broadcasting rights of lpl, should it be to prepare for the new o2o industry? "

"As expected of Mr. Luo, Mr. Luo, can you guess what I want to do?"

"I guess it's a live broadcast, right?"

After a moment of silence, Wang Gongzi said, "Yes, I want to do a live broadcast.

With the popularity of 4G networks, the two largest live streaming platforms on the market are Douyu and Huya.

Huya was yy's game live broadcast department before. This department was launched in 2012. After two years of development, it has become full-fledged.

Not long ago, the yy game live broadcast department became independent, and the Huya live broadcast platform was established to operate independently.

Then actively introduce capital in the process, and start to fully enter the live broadcast industry with the support of its own platform's technology and traffic.

The predecessor of Douyu was the barrage live broadcast of Mr. Luo, your old rival of Xiaopozhan, a live broadcast sharing website. They officially changed their name to Douyu TV on January 1 this year and entered the live broadcast industry.

In addition to these two companies, there are many other small and medium-sized live broadcast platforms.

From Mr. Luo, you should be able to see that the live broadcast industry is still in chaos.

There are no reasonable regulations to restrict the live broadcast industry, and people generally have some curiosity about the live broadcast industry. In addition, the hardware of live broadcast has reached the standard, so it is a good opportunity to enter the live broadcast industry.

I want to create a live broadcast platform of my own. I have a seat in lpl. If I get the broadcast rights of lpl, I think my live broadcast platform should soon surpass Huya Douyu and become the leader of domestic live broadcast platforms. "

"Mr. Wang, your idea is good, but it's not that easy to implement.

Even if I sell the broadcasting rights of lpl to you, you don't think I can do it. "Rowan said with a smile.

"why?"

"Because you got the point of the live streaming industry wrong."

"The focus of the live broadcast industry?"

"Yes, Mr. Wang, what do you think is the most important thing about being a live broadcast platform?" Luo Fan asked.

"It should be content, right? Only when the content is interesting and rich at the end can attract more people to the live broadcast platform."

"It's wrong, and it's a big mistake! The most important thing about a live broadcast platform is not the content, but the people who broadcast it.

Content is not something you should worry about, Mr. Wang, but the live broadcasters need to do everything possible to keep their audiences. What you have to do, Mr. Wang, is to keep the live broadcasters. "

After listening to Luo Fan's words, the prince's eyes lit up.

"Mr. Luo, can you elaborate more?"

"People who want to talk about live broadcasts have to talk about a concept: entertainment to death.

This is a concept put forward by media culture researcher and critic Neil Postman in the 1980s.

He believes that the current society is an era of entertainment, and all public discourses are increasingly appearing in the form of entertainment and become a cultural spirit.

Our politics, religion, journalism, sports, education, and commerce are all willing vassals of entertainment, uncomplaining, even silent, and the result is that we are an entertainment-to-death species.

In the era of mobile Internet, this situation is becoming more and more obvious.

The growing influence of celebrities is the best proof.

So in my opinion, the most important thing for a live broadcast platform is to capture this spirit of entertainment to death.

At the same time, this spirit is radiated to the individual to create a star belonging to the live broadcast platform. "

"A star belonging to a live broadcast platform..."

"That's right, they can be collectively referred to as internet celebrities in one-time online terms.

The live broadcast platform relies on the Internet celebrity economy to develop rapidly. Neil Postman's "Entertainment to Death", in my opinion, predicted the arrival of the Internet celebrity economy. "

Luo Fan's remarks made Wang Gongzi not come back to his senses for a long time. He knew that he was entertained to death, but he had never heard of the concept of Internet celebrity economy before.

In fact, the birth of the Internet celebrity economy is inevitable in a sense.

Because the advancement of Internet technology is bound to bring about extensive cross-regional and cross-cultural connections, it will also give birth to the Internet celebrity economy.

In China, people's general attention to Internet celebrities first started in 2012.

This year, many Internet celebrities were born, such as Dong Ge's wife, Sister Milk Tea, and Sister Feng who is currently pedicure in the United States.

However, the internet celebrities at that time were just starting out. When the real internet celebrities appeared together, it was from 2014 to 2016.

And after 2016, the top has imposed strict content restrictions on online live broadcasts.

In 2017, the Internet celebrity economy was quiet.

In 2018, it re-emerged because of short videos.

The popularity of the mobile Internet has ushered in the explosive growth of the Internet celebrity economy, which has contributed to the growth of m-organizations, and promoted the industrialization of Internet celebrities. The attributes of Internet celebrities are characterized by professionalism, anthropomorphism, and virtualization. Multi-platform development.

With the rapid development of live broadcast platforms, the Internet celebrity economy has gradually entered the stage of industrial development.

To put it bluntly, the advancement of information technology has given birth to the Internet celebrity economy.

At the beginning, the spread of Internet celebrities such as Sister Milk Tea was only the most basic form of text + graphic.

After the rise of the live broadcast industry, Internet celebrities have become video forms.

After the rise of short video + live streaming in a few years, it will become a mobile video + audio mode.

In general, the development of the Internet celebrity economy is consistent with the development of the Internet economy.

And the Internet celebrity wants to be popular from the original topic hype that only required text creation to the creation of knowledge jokes and content creation.

The same is true for the monetization model of the Internet celebrity economy.

At first, copyright revenue turned into commercial advertising revenue, and finally, e-commerce advertising revenue, as well as content payment, independent brand development, etc.

After a while, Mr. Wang said, "Mr. Luo, I probably understand the Internet celebrity economy you are talking about, but I don't know how popular it is to be an Internet celebrity, and it will bring economic benefits?"

"On this, we have to start with the definition of Internet celebrity.

There are different opinions on what an internet celebrity is, but it seems that internet celebrities have two important characteristics: First, like most celebrities, they can exert influence and decision-making power over certain behaviors of fans.

The second is to create a tonal online image with strong communication and influence by personalizing the content of online students.

Back to Mr. Wang, your question just now, how far can Internet celebrities make money?

The Internet celebrity economy relies on the Internet, especially mobile Internet communication and its social platform promotion, through a large number of social attention, forming a huge fan and targeted marketing market, and deriving various consumer markets around the Internet celebrity ip, and finally forming a complete industry The economic model of the chain.

This chain is the answer to your question, Mr. Wang. The more the chain, the more you earn, the less the chain, the less you earn, and you may even lose money.

And judging how much this chain is is the influence and credibility of the Internet celebrity.

For example, if an internet celebrity posts a Weibo with 100 comments in 1 minute, this is the embodiment of the chain.

To judge how to make money, you need Mr. Wang to grasp this degree by yourself. "

"Who can become an Internet celebrity, Mr. Luo?" Wang Gongzi asked.

"Actually, everyone can become an internet celebrity. Unlike celebrities, internet celebrities need professional skills. Celebrities may need to be able to rap and dance rap baskets...cough! In short, skills such as singing and dancing.

Internet celebrities may or may not have these skills. Take my secretary as an example, Su Qing, come here and turn around. "

When Su Qing heard the words, she obeyed obediently.

"Mr. Wang, my secretary can't sing, dance, or perform, but she looks good, has a good figure, and has strong working ability, so she can become an internet celebrity.

We just need to give her a character, for example, a big sister, and let her play the role during the live broadcast according to this character.

Internet celebrities like this only need to be beautiful, know some fashion and wear, be good at socializing, and be more interactive with fans.

This is the first approachable, down-to-earth type of influencer.

The second one is based on content creation. For example, in my daily headlines, there are many Internet celebrities of this type in Connotation Duanzi.

They can be self-media, using Weibo, WeChat public account, and video and audio platforms as carriers to output original content articles, jokes, and comments.

It can also be to create something on the spot, such as comics and novels.

This kind of Internet celebrity needs to have a certain professional quality, at least in a certain field is completely better than ordinary people.

The third type is the live broadcast platform that you are planning to build, Mr. Wang, and the anchor network celebrity launched.

The anchor net red, a grassroots celebrity born on the live broadcast platform, a professional anchor, has become popular by displaying talents, outputting knowledge content, and interacting with fans in real time through video and voice.

For example, the anchors of League of Legends can show themselves by scoring points.

Singing anchors can express themselves through their voices.

These are all ways to become popular on the Internet, Mr. Wang, do you understand? "

The prince nodded.

"I really listen to your words, it's better than reading ten years of books! No wonder Mr. Luo, you are so much younger than me, you can work hard for such a big industry, Mr. Luo's knowledge makes me feel ashamed!

However, Mr. Luo told me so many things today. It should have a purpose, right? "

"Forget it! President Wang, I think your idea of ​​a live broadcast platform is good. I wonder if you are interested in cooperating with me?" Luo Fan asked with a smile.