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This marketing routine of Xingyuan not only focuses on Xingchao, but also pulls other Xingyuan apps to share the traffic brought by this event.

But Luo Fan was still not satisfied with this. He urgently called Teng Shanfeng and asked Xingyuan Entertainment to work overtime and rush out a short video as soon as possible.

The content of this short film is a bit similar to the previous Alipay's pre-heating of the blessing event on the occasion of the 2020 Chinese New Year, and a commercial film "Where Are We Going" was specially launched.

This short film starts from the "where have you been" that relatives worry about on the way home, and captures the difficulty of people returning home during the Chinese New Year.

In fact, this short film also has the meaning of borrowing from "People are on the road", and the theme song of "People are on the road": "Have the money, go home for the New Year" is also an important reason for the popularity of this film.

To put it bluntly, the most profound memory of the Spring Festival is the Chinese New Year's reunion, and this is the meaning of the Spring Festival.

Nowadays, the transportation is convenient enough, but the annual Spring Festival travel is still worth recording.

The theme of "where have you been" can well reflect the meaning of "reunion". After all, the custom of going home for the New Year is rooted in the hearts of almost every Chinese.

Luo Fan asked Teng Shanfeng to shoot this short film with the family going home as the main line.

The family encountered a traffic jam on the way home. When they were in a dilemma, they decided to take a detour, but they fell into the snow again, and the mobile phone had no signal. They wanted to walk home, but the snow was too thick.

Just when the family was frowning and didn't know what to do, they decided to go back to the small hotel at the foot of the mountain, when a faint light came from the front.

It turned out that the old parents were shoveling snow in the dark night with their aged bodies in order to allow their son's family to get home smoothly. Tears welled up in the eyes of the husband and wife when they saw their parents.

Teng Shanfeng has been in the entertainment industry for so many years, and he immediately realized that this short film Luo Fan is going to shoot, to put it bluntly, wants to play the family card, use the family card to break through the user circle, so that more old people can also use Stars chat.

Fuji Shanfeng also understands that this time Xingyuan is a short film and a five-blessing event. To put it bluntly, it is to use the Spring Festival, the biggest traditional festival in China, to market various brands of Xingyuan Co., Ltd.

As an old man in the entertainment industry, the concept of Spring Festival stalls has matured in recent years, and more and more movies are being released during the Spring Festival, thinking of making a fortune.

And these big brands seem to be like that, too.

Now the Spring Festival in China can be said to be "the fire of war".

On the occasion of the Chinese New Year, all brands want to take a share of this grandest festival in China. Luo Fan made these arrangements to break through the marketing of the brand-bound festival.

After Teng Shanfeng took over Luo Fan's task, he immediately threw himself into filming, and took out the finished product within a week.

Luo Fan was very satisfied with this. After he praised Teng Shanfeng, he sent the video to Xingyuan's official website, and asked others to post corresponding videos on Xingyuan's various official accounts.

With the appearance of this video, Jiwufu sucked another wave of traffic.

The number of star chats ushered in a wave of soaring.

In today’s era, Xingchao is still a social software in the final analysis, and Jifu activities can act as social currency and have certain social attributes.

As the gathering of five blessings became more and more popular, the phrase "how many blessings do you have" slowly spread.

Many old friends who haven't seen each other for a long time opened the chat box through this sentence.

Taking Wufu as an opportunity, these friends who hadn't seen each other for many years began to chat, from comparing who has more Fu characters, to who has collected Wufu, and which friend they know has drawn dedication.

And the function of "ask a friend to give one" can be used to get familiar with previously unfamiliar relationships.

There is more interaction among friends in giving and giving to each other, and the gathering of five blessings can evolve into a new social relationship play, allowing users to eliminate this strangeness through social progressive relationships.

Whether it is the hunger marketing of dedicated work, or the high-tech gameplay of ar sweeping fortune, the humanized interactive experience has triggered the interaction of the whole people.

The gathering of five blessings, which returns to the gameplay of acquaintances, is no longer just an activity to stimulate users with gameplay and interests, but to make users perceive the meaning of "New Year's blessing" through a social progressive relationship.

There is no north-south difference in the matter of adding the five blessings.

China has a vast territory, and the customs and habits vary greatly across the country, but the only thing that is the same about "posting the blessing".

Therefore, there are no geographical restrictions on the cultural foundation of Jiwufu, and there are basic conditions that can cover a wider range of people.

After half a month of fermentation, when there is only one week before the New Year, Xingchaoji Wufu broke through the siege and became the biggest winner of this New Year's marketing.

And the number of users of Star Chat has surpassed wx for the first time since Penguin fully supported wx.

Not only that, Xingyuan's other apps have also benefited a lot.

Daily headlines, connotation jokes, small broken stations, and the number of users have increased.

"Jedi Survival" also took advantage of this wave to increase a lot of registered users.

This Spring Festival's marketing Xingyuan can be said to be a winner.

Of course, Luo Fan didn't forget to pull his allies at this time. Why can't his meat-eating allies drink soup?

So Luo Fan got in touch with Baidu, Dami, and JD.com, and asked them to post the corresponding New Year's video.

Just watch the New Year's greetings video to get Fuka.

The three can be considered to have caught this wave of traffic.

Before I knew it, the time came to February 16, and there were only two days left before the Chinese New Year.

Last year, Luo Fan and Li Jingyi brought their parents to Shanghai.

At that time, I mainly wanted my parents to recognize their home in Shanghai, and I still want to go home this year.

After all, if you have money, you have to go home for the New Year!

That night, Xingyuan held its annual meeting, and Chen Junmiao served as the host, sending a wave of benefits to more than 2,000 people in the company.

One of the biggest prizes at Xingyuan's annual meeting this year is a 200-square-meter mansion in Shanghai.

The winner of this award is a new employee who just joined the game department in September last year.

In addition to the biggest prize, there are some more heavyweight prizes.

For example, several small bungalow houses, hundreds of thousands of cars, 10,000 to 100,000 cash red envelopes, etc.

The high-level executives of these awards, including Luo Fan, have all drawn, but they are not the winners in the end.

However, Zhao Shaoyun won a red envelope of 20,000 yuan, which is the best luck.

After the lottery session, Xingyuan's annual meeting also ended.

At the same time, the holiday began. Except for the Xingyuan employees who voluntarily stayed to earn three times their salary and had to stay and stare at the server, everyone else had already taken a holiday.

Luo Fan, Li Jingyi, Gao Meng, Zhang Shuai, and Cao Shuai flew back to their hometown in Shanxi overnight.