Rebirth Starts at 7 Million

, the fastest update rebirth starts with the latest chapter from 7 million!

If nothing else, take a company that basically only does air conditioners.

The air conditioning base they built in a certain place has an annual output value of 10 billion yuan and a production capacity of 6.5 million. The average ex-factory price of an air conditioner is 1,000 to 1,500 yuan, but on the market, civil air conditioners are basically more than 3,000 yuan, while central air conditioners or vertical air conditioners are more expensive. More expensive.

These things, as the four bosses of Internet giants, are clear.

Therefore, they also understand that if it is an OEM, then the profit earned by the brand owner will be higher.

Let the foundry sell directly on the online platform, it can indeed avoid the trouble of the merchants for the contradiction between offline and online channels, and save a large part of the cost.

But many commodities are not very easy to go on this road.

Luo Fan is also aware of this, he said with a smile: "I know that everyone may think that some products are not suitable for this way, and this is one of the reasons why I want to engage in Duoduo.

Home appliances, digital products, or other products that involve safety, user experience, and are relatively expensive are not feasible on our platform, and I have never thought of doing these businesses.

Because the basic plate of these things is Mr. Liu's Jingdong! We have to do all this, what about Mr. Liu? Everyone is cooperating, so we can't let one party bear the loss, right?

So what I wanted to do from start to finish was some simple, cheap stuff.

For example, cutlery, kitchen utensils, socks, gloves, hardware tools, hangers, toilet paper, etc.

Many of these are fast-moving consumer goods, users generally do not value brands, and brands on the market generally dislike the trouble of production, so they all use the OEM model.

If we can provide channels to direct manufacturers, then for manufacturers, this is the lowest marketing cost. "

After listening to Luo Fan's words, Mr. Li and Mr. Lei were left aside for the time being, and the eldest brother was obviously relieved.

He was really afraid that Luo Fan would come up with a shopping platform to grab business from JD.com. Will he follow or not?

In fact, Luo Fan never thought of doing business with JD.com, he just wanted to pick up the things that Taobao and JD.com lost.

Luo Fan does not want to touch the interests of Taobao, which currently dominates the online shopping disruption market, and JD.com, which is in the high-end market.

No matter how big the online shopping platform is,

It is also impossible to suppress all merchants. Merchants pay attention to offline channels. It is destined that Internet platforms such as Taobao will not be able to destroy the lives of offline dealers. At most, it will have an impact and make them less black. .

For a huge interest group that has already formed, it is possible to succeed only by jumping over and achieving dimensionality reduction. Of course, this success is not to defeat all businesses, which is impossible, but it is still possible to achieve a greater degree of influence.

"Then we are going to start looking for suppliers of these products now?" Mr. Li asked.

Luo Fan shook his head and said, "There's no rush for the time being, once we start an e-commerce business, it's easy to be noticed by Ali, so in the early days, we only made one product and operated it as a vertical e-commerce business.

Wait until we have a sufficient number of users, and then transfer to a full-scale e-commerce! "

"Vertical e-commerce? Mr. Luo, what products are we going to make?" Mr. Lei asked.

"The products we want to make must be of the type that most people need in the early stage, and they are also seriously oppressed by distributors in the production process." Luo Fan said with a smile.

"The type that is severely oppressed by the dealer, wouldn't it be agricultural products?" Dongge murmured to himself.

After all, it is an e-commerce business, and my brother was the first to react.

Mr. Lei and Mr. Li were also suddenly enlightened after listening to the words of their eldest brother.

"Mr. Luo, is your Happy Farm still delivering fruit?" Mr. Lei asked.

"Of course it's being delivered. Many users of our Star Chat have been insisting on receiving fruits, which proves users' demand for fruits from the side.

Now in addition to our Star Chat or Alipay, wx is sending fruit.

But whether it is Star Chat, Alipay, or wx, it is impossible to meet people's daily needs for fruit, so we can start from here to open up the direct relationship chain of fruit marketing channels. "

Luo Fan said this, Mr. Lei was already clear about Luo Fan's follow-up thoughts, and he asked tentatively: "Your idea, Mr. Luo, should be that we build a platform and invite fruit farmers to open stores online. According to the user data in our hands, guide them to these online stores to buy fruit?"

"So to speak, but it's just one of the patterns."

"Is there any other way?" Mr. Li asked.

"Of course, we want to change the traditional marketing model, but we don't need to completely negate all of this, at least in the terminal retail segment, we also need to make full use of it.

In general fruit shops, the cost of buying fruit is not low. Small county towns are fine, and some fruits can be directly obtained from major fruit farmers.

Big cities can't do it, they are basically a link in the transportation chain.

If these fruit shops can buy enough fruit online in large quantities, the shipping costs may be lower than if they were sold individually to users.

And because of the large quantity and frequent purchases, the online store will also attach great importance to quality, which can also be said to be a win-win for us.

In the service industry, how about the service generally depends on whether the customer is a long-term customer. If so, the service must be good.

If not, it can be divided into two situations, acquaintances are likely to be slaughtered, and if they are unfamiliar, it depends on the behavior of the boss.

For third-party online shopping platforms, quality problems are extremely common. Taobao has been operating for countless years, and various measures have been taken, but this problem cannot be solved. On the contrary, JD.com can better control the quality because of unified procurement.

Needless to say, fruit transportation, it can be said that any platform will have problems in fruit trading, but if it can be supplied to fruit shops at excellent prices, the quality will definitely be much better.

Of course, in the future, Pinduoduo will naturally control the quality of end-user products. "

After listening to Luo Fan's words, Mr. Lei nodded and said: "If we can make a vertical e-commerce business in the fruit industry first, it can indeed cover most users, and it can also be converted from fruit to all agricultural products in the future.

Then you can add new products again, so you can also have a step-by-step process. "

"That's what I think, and Xingchao has some foundations in this regard, it's just right to use it." Luo Fan said with a smile.

"Then how to promote it?" Mr. Li asked.

"As for the method of publicity, I plan to use the social relationship chain between users to spread, similar to the previous group purchase, but not on my own platform, but can be forwarded to social software, and then pull people to complete the group purchase .

In the early days, it was mainly on Xingchao, wx, and qq. However, if Penguin knew that Pinduoduo was our industry, it would definitely not agree. So in the early stage, I planned to let people simply set up Pinduoduo and not put it on the platform. Under the industry of our four companies, we only need to hold shares.

At the right time in the future, we will get the traffic and financial support of our four companies. "

"This method is good." Brother Dong was the first to agree.

"Indeed, this can not only avoid Ali Penguin, but also allow Pinduoduo to develop with peace of mind." President Li also agreed.

"Where is the headquarters?" Mr. Lei asked.

"Don't worry about this, put it in Shanghai, the imperial capital will do." Luo Fan said.

"Mr. Luo is right, it's just a new vertical e-commerce business, and it won't attract much attention no matter what the initial stage." Dongge said.

"That's right, so this early stage when it doesn't get people's attention is the golden age of our development, and we need to do two things now.

The first is to make an app. In the future, the main user group of Pinduoduo will be mobile phone users, and the PC terminal will be mainly auxiliary.

The second is to build a team. Mr. Liu, do you have any talents, especially those who are good at operations or supplier management? ' asked Rowan.

"Yes! I can send a few people here." Brother Dong said.

"I can contribute talents from the financial department and the legal department," said Mr. Li.

"Then we, Xingyuan, will be responsible for the venues and technical talents in Shanghai!" Luo Fan said.

After speaking, the three of them looked at Mr. Lei in unison.

"Don't look at me! We don't have anyone here at Rice. Now that Rice's manpower is already tight enough, how can anyone be sent to the new company?"

"We've all sent people, how proud you are!" Luo Fan said with a smile.

Mr. Lei also understood when he heard the words. Luo Fan meant that this company was cooperating with four companies, and they had to have their own people at some point.

After thinking about it, Mr. Lei said: "Then leave the logistics to us! I should be able to put it together."

The three nodded when they heard the words.

"By the way, there is one more thing. We shouldn't invest too much resources in the initial stage of Pinduoduo, right?" Mr. Lei asked.

"No, if Pinduoduo was just established, and directly used the resources of our four companies to divert traffic, the development would be faster, but it would also be easy to be blocked by Penguin and Ali. When my business was still young, this kind of Blocking, if not fatal, can have a very large impact.

So in the early stage, it was still low-key. I gave Pinduoduo a copy of the fruit supply data of Happy Farm. With this data, if there is no problem with Pinduoduo’s funds, the basic plate can be easily done.

At that time, we are introducing traffic, allowing Pinduoduo to expand rapidly. "

"Then why do you focus on making apps? Shopping websites have not yet reached the stage of withdrawal from the stage of history, right?" Mr. Li asked.

"Of course not anymore, mainly in the app field, on the one hand because of our big data algorithm of Xingyuan.

On the other hand, because there are users who shop on PCs, they should have become accustomed to shopping on mobile phones under the influence of the mobile Internet, and the cost of attracting these users will be very low. "

Mr. Li pondered for a moment and then asked: "Since Pinduoduo is taking the lowest price route, how should we choose logistics?"

"Since Pinduoduo is taking the low-cost route, the lower the logistics cost, the better, at least initially." Dongge replied.

"It is true that the cheaper the better, but the time should not be too long. This balance must be grasped." Luo Fan also replied.

"In the future, Pinduoduo will be built, and the scale will be large, and we will be able to use Mr. Liu's logistics network.

However, it is not necessarily the fast delivery policy of JD.com, which will increase the cost accordingly.

At this stage, let the online shop owner decide for himself, it is better to choose from the major express companies. ' said Mr. Ray.

Then everyone discussed some details and basically determined the future development direction of Pinduoduo.

Next comes the most important issue of share allocation.

Mr. Lei was the first to say that he was not interested in the operation of Pinduoduo, and the current focus of Rice is not in this regard, so Mr. Lei only needs 10 to 15% of the shares.

Mr. Li was very interested, but he also knew that he had no experience in e-commerce and had failed several times before, so Mr. Li did not speak rashly.

The brother still has some concerns about Pinduoduo. He must want to hold more shares of Pinduoduo.

So after some discussion, everyone decided that the four companies invested a total of 300 million yuan to establish Pinduoduo Co., Ltd.

Among them, Rice holds 10% of the shares and invests 30 million yuan, Baidu holds 23% of the shares and invests 69 million yuan, JD.com holds 33% of the shares and invests 99 million yuan, and Xingyuan holds 34% of the shares and invests 102 million yuan.

Publicity resources and so on are borne by everyone.

Mr. Lei also said that the voting rights of rice will be directly handed over to Mr. Li, who is not responsible for management and operation.

Pinduoduo’s plan has been finalized. In order to maintain confidentiality, the four major companies have trained these employees after selecting employees who came to Shanghai to form Pinduoduo.

Xingyuan's side is led by Wang Jing, secretly developing the app.

At the same time, Xingchao began to integrate the fruit forests, and each user's preference for fruits, to prepare for the subsequent precise drainage of Pinduoduo at the beginning of its establishment.

Everything is in order.

As the second largest social software in the Internet industry, Xingchao already has a large number of loyal users on the mobile terminal, and the number of samples is sufficient. Understanding the needs of these users is basically equal to the needs of all netizens for fruits.

It is absolutely no problem to use this part of the data directly on Pinduoduo.

With the support of data, Pinduoduo's app has been completed in just one month.

Then the management of JD.com resigned from JD.com and established Pinduoduo in Shanghai.

As Luo Fan and the others expected, the emergence of a vertical e-commerce oriented to agricultural products... No, it should be said that the emergence of a vertical e-commerce oriented to fruit has not attracted any attention at all.

There are 180 such e-commerce companies every year, and Ali will not care.

Even if the person who started the company was once a JD.com executive.

Because every year Ali company does not know how many people go out to start a business, can JD.com pay attention to each of them?

In this way, Pinduoduo took root in Shanghai in an unnoticed corner.

Employees from Baidu, Xingyuan, and Rice have also joined the new company one after another.

Unconsciously, another month has passed. With the help of the data from Xingchao, Pinduoduo successfully contacted the first batch of merchants. With the merchants, the number of users gradually increased, and the Pinduoduo app began to gradually become lively.